Apple has announced that it will launch its iAd mobile advertising network in the UK and France this December, with Germany to follow in February. According to the release, the European iAd launch will see new ads from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. Apple claims that iAd has signed on over half of the top 25 leading US national advertisers in just four months, with a projected 21 percent share of US mobile display advertising revenue for 2010 according to research firm IDC. Also mentioned in the release is a seemingly new iAd website, advertising.apple.com.
“We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers,” said Andy Miller, Apple’s vice president of iAd. “In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.”
“As the world leader in the beauty business, L’Oréal aims to create the most meaningful connections between its brands and its customers, so iAd was a natural choice,” said Marc Menesguen, L’Oréal’s Head of strategic marketing. “We’re thrilled by the quality, the interactivity and the depth of iAd’s user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign.”
- November 17, 2010
Apple has announced that Dr. Ronald D. Sugar, former Chairman of the Board and CEO of Northrop Grumman Corporation, has been appointed to the company’s Board of Directors. According to the release, Dr. Sugar served as Chairman and Chief Executive Officer at Northrop Grumman Corporation from 2003 until his retirement in 2010, and has also held executive positions at Litton Industries and TRW Inc., where he served as chief financial officer. In his role with Apple, Dr. Sugar will serve as the Chair of the Audit and Finance Committee.
“Ron is an engineer at heart, who then became a very successful business leader. We are very excited to welcome him to Apple’s Board,” said Steve Jobs, Apple’s CEO. “In addition to having been the CEO of a high-tech Fortune 100 company, Ron has a Ph.D. in engineering and has been involved in the development of some very sophisticated technology.”
“I have always had enormous admiration for the people of Apple,” said Sugar. “It is a special privilege to serve on the board of such an amazing company.”
Apple has secured exclusive digital rights for The Beatles’ catalog into next year, according to AllThingsD. EMI spokesman Dylan Jones told the publication that Apple has exclusive digital rights for The Beatles “into 2011,” and noted that the exclusive does not expire at the first of the year. Jones added that the exclusivity period does have a set expiration date, but did not share when that might be. In addition, Jones was vague when asked whether The Beatles would be available from other digital outlets such as Amazon and various subscription services, saying only “[t]hat’s a question, isn’t it.”
As expected, Apple today announced the immediate availability of The Beatles’ entire back catalog on the iTunes Store. All of the Fab Four’s remastered albums are available for purchase individually in iTunes LP format, priced at $12.99 for standard length albums and $19.99 for double-length offerings; also available is the The Beatles Box Set ($149), which contains remastered versions of all the band’s studio albums in iTunes LP format, as well Past Masters Vols. 1 & 2, a series of Mini Documentaries, and a film of the band’s performance at the Washington Coliseum from 1964, a worldwide iTunes exclusive which captures the Beatles’ very first US concert in its entirety. Notably, the concert film will be available for fans to stream and view from iTunes for free for the remainder of this calendar year. All of the band’s singles are offered for $1.29 a song. In conjunction with the release, Apple will be running a series of five TV advertisements, featuring clips of the band’s arrival in America, and the songs “All You Need Is Love,” “Let It Be,” “Yesterday,” and “Here Comes The Sun,” respectively, all of which are available for viewing on the band’s iTunes landing page.
Apple is preparing to announce the arrival of The Beatles’ catalog on the iTunes Store tomorrow morning, according to a new report. Citing people familiar with the matter, the Wall Street Journal reports that Apple has been in talks with the representatives of the band, as well as EMI, the band’s label, as recently as last week, but that Apple could change its plans at the last minute. The report notes that an agreement would represent a watershed event in a decades-old relationship that has seen lawsuits filed against both parties, beginning in 1978 with a dispute over the “Apple” brand that wasn’t fully resolved until early 2007.
Apple is expected to announce the first brands to use iAds in Europe later this week, according to a new report. The Financial Times reports that Apple has twice delayed the launch of its iAd mobile advertising platform in Europe, and has in some cases been willing to discuss taking less than its $1 million minimum spend in order to attract better brands as advertisers. “Apple is in a weaker position than you’d think,” said one media agency’s digital leader. According to the report, early partners for the European launch could include L’Oréal, Renault and Nestlé, with two or three campaigns running in early December, and more planned for 2011. Last week, Apple announced a partnership with marketing firm The Dentsu Group to expand Apple’s iAd mobile advertising platform to Japan early next year; no such partnership for Europe is mentioned in the report.
Apple has posted a large image on its homepage, teasing an upcoming announcement regarding iTunes. The graphic reads, “Tomorrow is just another day. That you’ll never forget,” and instructs users to check back tomorrow “for an exciting announcement from iTunes.” Underneath the text is a series of clocks, used to indicate the timing of the announcement—7:00 a.m. in California, 10:00 a.m. in New York, 3:00 p.m. in London, and Midnight in Tokyo—which suggests that the announcement will be of an international nature instead of being limited to just one country.
Apple has added the ability for iPad users to access their Ping accounts via the iTunes app. The Ping tab allows users to view their activity feed, followers, profile, and a separate section dedicated to concerts, including local shows, artists on tour, and links to purchase tickets through Ticketmaster.com. Ping went live on Apple’s other iOS 4 devices in early September. [via 9 to 5 Mac]
Apple has released a revised version of its iOS 4.2 Gold Master for iPad, amid reports that the software’s launch was pushed back due to a bug. Citing a number of different recent articles, Mac Rumors reports that Apple has posted Build 8C134b of the software on the iOS Dev Center, a newer version than Build 8C134 which was seeded to developers on November 1. According to the report, rumors had indicated that there were Wi-Fi connectivity issues in the initial GM build of iOS 4.2 for iPad, forcing Apple to push back its internal schedule for the software’s release from this week to at least next week, and possibly as late as November 24, as reported by The Telegraph. Apple has said only that iOS 4.2 for the iPhone, iPad, and iPod touch would be released in November.
Apple has released iTunes 10.1, the latest version of its digital media management software. As expected, iTunes 10.1 brings with it compatibility with iPod touches, iPhones, and iPads running iOS 4.2, the ability to use AirPlay to stream videos from iTunes to the second-generation Apple TV, and a variety of other stability and performance improvements. Notably, there is no sign yet of iOS 4.2’s release, nor of the Apple TV or Remote app updates expected to arrive with the updated software. iTunes 10.1 is available now via Apple’s Software Update utility or as a direct download from apple.com/itunes.
Apple has announced that movies are now available on the iTunes Store in Japan. According to the release, over 1,000 films are now available to rent or buy in high definition and standard definition from a variety of international film studios including 20th Century Fox, Paramount, Disney, Warner Bros., Universal, and Japanese studios such as Asmik Ace Entertainment, Fuji TV, Kadakowa Pictures, Nikkatsu, Shochiku Company Limited and Toei Company Limited. Customers have up to 30 days to start watching their movie, and 48 hours to finish it once a movie has been started. iTunes HD movie purchases in Japan start at ¥2,000 for catalog titles and recent releases and ¥2,500 for new releases, while SD versions are priced at ¥1,000 for catalog titles, ¥1,500 for recent releases and ¥2,000 for new releases. iTunes HD Movie Rentals start at ¥300 for library title rentals and ¥500 for new releases, and SD versions start at ¥200 for library title rentals and ¥400 for new releases. In addition to the movie additions, the second-generation Apple TV is now available in Japan, and sells for ¥8,800, or roughly $107.
Beyond Japan, SetteB.IT reports that the iTunes Stores in Austria, Italy, Spain and Switzerland have been updated and are ready for movie sales and rentals, although no official announcement regarding those countries has yet been made.
- November 10, 2010
Apple has started to sell iBooks Gift Cards in its retail stores. Spotted by iLounge in a Washington, D.C.-area Apple Store, the cards feature a solid color gradient background with the iBooks icon centered on top. Based on an Apple Support Discussions thread from earlier in the year, it appears as though users were able to purchase standard iTunes Gift Cards for use in the iBookstore; the new cards remove any ambiguity customers may have had about whether or not an iTunes GC would be usable in the iBookstore, and will likely be popular add-ons to those purchasing iPads as a gift.
Apple has announced a partnership with marketing firm The Dentsu Group to expand Apple’s iAd mobile advertising platform to Japan early next year. According to the announcement, Dentsu will handle the selling and creative execution of iAds in Japan, while Apple will host, target and deliver the iAds to its iOS users. In addition, Dentsu subsidiary cyber communications, inc. (cci) will provide one-stop services for iAd in Japan including creative production and media planning.
“After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network, we’re excited to bring iAd to Japan,” said Andy Miller, Apple’s vice president of iAd. “Dentsu is one of the world’s most prestigious advertising agencies, making them an ideal partner for iAds in Japan.”
“We’re thrilled to be joining with Apple to introduce such a powerful new ad platform in Japan,” said Ryuichi Mori, Senior Executive Vice President, Dentsu Inc. “Mobile advertising is Japan’s fastest-growing platform and iAd’s rich media experience and engaged audience of iPhone and iPod touch users make it uniquely positioned to capture mobile’s full potential for advertisers and developers.”
Apple has made a change to the way it screens iPods for liquid damage, according to a new report. Citing a screenshot supposedly showing an internal AppleCare document, Boy Genius Report states that employees checking a device for water damage must now look for signs of liquid intrusion beyond the headphone port liquid contact indicator (LCI), even if it is activated. Previously, activation of the headphone port LCI was enough for employees to claim that a device may have been damaged by water or some other liquid, rendering the warranty void. It is unclear whether Apple has made similar changes to its LCI policies for iPhones and iPads, and whether the move is a sign that Apple considers the headphone port indicators overly sensitive and thus unreliable.
- November 9, 2010
Apple has reportedly acquired Wi-Gear, a small San Francisco-based company known for its wireless Bluetooth audio products for the iPod and iPhone. Citing an unnamed source, 9 to 5 Mac reports that Apple purchased the iMuffs maker for an undisclosed sum. The company’s website now states that “Wi-Gear has ceased operations and is no longer in business. We will be unable to respond to any inquiries.” According to the report, Apple is planning to build its own stereo Bluetooth headphones using technology and expertise from Wi-Gear; Wi-Gear co-founder Michael Kim’s LinkedIn profile now lists him as an iOS Bluetooth Engineer at Apple, having joined the company two months ago.
Update: Wi-Gear CEO Mark Pundsack has denied the report that Apple purchased the company, saying it’s still available for sale, and ceased operations due to lack of funding.
According to the latest research released by IDC, worldwide smartphone shipments increased 89.5 percent year-over-year in the third-quarter of 2010, to 81.1 million units. While Nokia continues to hold the top spot in the worldwide smartphone market with 32.5 percent of all shipments, Apple’s Q3 shipments of 14.1 million iPhones — good for a year-over-year unit shipment increase of 90.5 percent — were enough to vault it past BlackBerry maker Research In Motion (RIM) into second place with a 17.4 percent share of the market. RIM ranked third with 15.3 percent of the market, followed by Samsung with 8.9 percent, and HTC with 7.2 percent.
A California woman has filed a lawsuit against Apple, claiming that the company committed false advertising and unfair business practices by encouraging iPhone 3G users to download iOS 4. Wired reports that Bianca Wofford of San Diego is seeking class action status for the suit, and claims that the software upgrade made her iPhone unusable. “The true fact of the matter … is that the iOS 4 is a substantial ‘downgrade’ for earlier iPhone devices and renders many of them virtually useless iBricks,” the complaint reads. Apple admitted to less-than-optimal performance of iOS 4 on the iPhone 3G, calling it a “bug” to be fixed with the release of iOS 4.1.
The complaint also argues that Apple knew installation of iOS 4 on iPhone 3G units would degrade performance, and accuses Apple of releasing it for those handsets purposely to create an incentive for customers to upgrade to the iPhone 4. “Apple has falsely, intentionally and repeatedly represented to owners and consumers of the iPhone 3G that its new operating system for the device, iOS4, was of a nature, quality, and a significant upgrade for the functionality of all iPhone devices, when in fact, the installation and use of the iOS4 on iPhone 3G resulted in the opposite — a device with little more use than that of a paperweight,” the complaint argues. Wofford’s suit seeks damages and will require approval from a judge before class action status is granted.
A supposed Apple internal document outlining the company’s procedures for replacement of devices with dead or abnormal pixels has appeared online. According to the document, a screenshot of which was posted by the Boy Genius Report, it is Apple’s policy to replace any iPod or iPhone with one or more bad pixels—referred to in the document as “pixel anomalies”—and any iPad with three or more problematic pixels. The document also lists procedures for other screen sizes ranging from 11.6 inches to 30 inches, and notes that while employees may offer a replacement unit to customers whose devices have what is considered to be an “acceptable” number of anomalies, the replacement product may have just as many if not more while still remaining within Apple’s acceptable range; the customer will not receive a second replacement device under those circumstances.
Five months after the iPad’s launch in the country, Apple has finally begun offering new release titles on the Australian iBookstore. The Age reports that the store offers titles from a variety of publishers, including Macmillan, Hachette, HarperCollins, Hardie Grant, Murdoch Publishers and Wiley. Previously, Australian iBooks users only had access to out-of-copyright titles from the store; an Apple spokesperson said that new release titles on offer now number in the “thousands.” The report also notes that like in other countries, the iBookstore will compete the Amazon Kindle and Kobo apps already available for iOS. [via Macsimum News]
Apple has hired away a senior legal executive from Warner Music Group to join its iTunes team in Europe. Citing an internal WMG memo, Billboard reports that Elliott Peters, senior Vice President and head of digital legal affairs with Warner Music Group, is leaving the company next month to become Apple’s new corporate attorney director for iTunes Europe and Internet services. According to the report, Peters will be based in Luxembourg and will manage the European legal team for iTunes and MobileMe services. While at Warner, Peters worked on a number of corporate transactions before becoming the company’s first digital lawyer, and later helped build Warner’s Digital Legal Affairs team.