Below is a complete transcript of iLounge’s play-by-play coverage of Apple’s iPad 2 media event, held on March 2, 2011, at the Yerba Buena Center for the Arts Theater in San Francisco. Updates are presented in chronological order; photos from the event can be seen on iLounge’s Flickr account.
8:48AM PT: It’s a rainy day in San Francisco as people are assembling outside of the Yerba Buena Center for the Arts to attend Apple’s second-generation iPad unveiling event. Join us a little before 10:00AM Pacific Time / 1:00PM Eastern Time for live updates from the event.
8:55AM PT: Ahead of the event, word leaked out from a reliable source that Apple has added a magnetic front lid clasping system to the new iPad, so that folio-style cases won’t need to have unsightly thick tabs with snaps or Velcro, and may be able to automatically lock and unlock the iPad’s screen as they close and open.
9:00AM PT: We also continue to hear that the new iPad will not be available for immediate purchase, with a minimum of 2-4 week availability deemed likely by sources. This would be similar to Apple’s iPhone release schedules, and unlike its iPod and Mac ones, which most commonly proclaim “in stores today” or “in stores tomorrow” during launch events.
Apple has announced that the iPad 2 will be launched simultaneously in 26 additional countries around the world on March 25, two weeks following its U.S. debut. Countries included in the March 25 launch are Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the U.K. The company intends to launch the iPad 2 in even more countries worldwide “in the coming months” but has not yet committed to which additional countries or any specific release dates. Pricing for the iPad 2 outside of the U.S. has not been announced, and the Apple Stores in other countries are not accepting pre-orders or providing any additional information, instead simply prompting users to sign up to be notified of additional release details as they become available.
Apple has released information on its web site indicating that the iPad 2 will go on sale in the U.S. on March 11th at 5:00 pm. Notably, unlike previous Apple product releases it does not appear that customers will be able to pre-order the device online or pre-reserve a device for pickup at a local Apple Retail Store. The Apple Store indicates that customers will be able to place an order “starting March 11.”
The iPad 2 will be selling at the same price points as the original iPad, with the Wi-Fi models selling for $499, $599 and $699 for the 16GB, 32GB and 64GB versions, respectively, and the Wi-Fi + 3G versions selling for $130 more at $629, $729 and $829. Separate Wi-Fi + 3G models will be available for both AT&T and Verizon.
Apple today also announced two new accessories that will be available for the iPad 2. A new $39 HDMI video output cable will allow iPad users to connect their devices to an HDTV, providing not only support for displaying HD video content but also mirroring the iPad screen onto a TV, allowing any iPad application to be viewed on the larger screen, including support for both landscape and portrait orientation with no setup or configuration required.
A new Smart Covers accessory was also unveiled for the iPad 2, designed in tandem with the new model. The Smart Cover attaches to the glass screen using magnets built into the iPad 2 which can also detect when the cover is closed. The iPad 2 will be able to automatically sleep when closed, and wake when opened, and magnets will grab and auto-align the cover for easy attachment and removal. The cover also folds into a triangle to be used as a typing stand or video stand and includes a microfiber lining to clean the screen. The cover will be sold in five colours in either polyurethane or leather for $39 and $69 for each version, respectively.
Update: The new HDMI adapter, dubbed the “Apple Digital AV Adapter” has appeared on the Apple Store with a ship date of “Coming Soon.” The cable includes an HDMI port and a 30-pin Dock Connector port for charging the iPad while connected to a TV. The cable is compatible with the iPad, iPhone 4, fourth-generation iPod touch and iPad 2. The product page notes that display mirroring will only be available on the IPad 2.
Today Apple also announced the upcoming release of two new Apple applications for the iPad: iMovie and GarageBand. iMovie will be released as a universal app for the iPad, iPhone and iPod touch and provides new features such as multi-track audio editing, a precision editor, and the ability to output video via AirPlay and share videos in HD with popular sites. The app will include an improved UI evolved from the original iMovie app for iOS released last summer, resembling more of a beginners’ version of iMovie for the Mac with more powerful editing features. The new version will include a new voiceover recording system, three new themes, sound effects, transitions and new visual effects. Users will be able to share videos from iMovie to YouTube, Facebook, Vimeo and CNN iReport.
GarageBand for the iPad will include built-in touch instruments, guitar amps and effects with eight-track mixing and 250 loops built-in. Files created in the iPad version of GarageBand can be used with the Mac version and vice-versa, and GarageBand on the iPad will be able to output directly into AAC format for sending content via e-mail. Users can transform the iPad screen into a variety of touch instruments such as a piano, synthesizer, drum kit or virtual Smart Guitar all with photorealistic interfaces. The app will also take advantage of the accelerometer for velocity-sensitivity on piano keys and drum sets. The app will also provide a series of Smart Instruments designed to be easily played by novices and experienced musicians alike. Users will be able to record from any instrument screen and e-mail their mixes or send them to iTunes.
Both applications are scheduled to be released on March 11th and will sell for $5 each.
During today’s Media Event, Apple’s Scott Forstall provided a preview of iOS 4.3 for the iPhone, iPod touch and iPad. The new iOS update is expected to improve Safari performance using the Nitro engine for twice the speed and as expected will include improved support for AirPlay video and audio from third-party apps, the ability to customize the iPad switch for mute or orientation lock and support for the new Personal Hotspot feature first debuted on the Verizon iPhone 4. iOS 4.3 will also include support for iTunes Home Sharing, allowing users to wirelessly stream content to an iPad, iPhone or iPod touch from their iTunes library. The iPad 2 will ship with iOS 4.3 which also provides support for FaceTime on the iPad and new software for the iPad 2 cameras. iOS 4.3 is scheduled to be released on March 11 and will support the iPhone 3GS and GSM iPhone 4, first-generation iPad and third- and fourth-generation iPod touch. Notably, support for the Verizon iPhone will not be included in the initial iOS 4.3 release; it is unclear whether a later update will be released separately for the Verizon iPhone 4.
At today’s iPad 2 Media Event, Apple’s Scott Forstall provided a demonstration of the new camera features that will be included on the iPad 2. As expected, the iPad 2 will provide built-in support for FaceTime in a manner similar to the FaceTime application included on the fourth-generation iPod touch. FaceTime on the iPad will be shown full-screen and as with other FaceTime-capable devices users will be able to see a preview window in the corner of the screen and switch between cameras to show people what they are looking at.
Apple also unveiled Photo Booth for iOS, which will be included on the iPad 2 as part of iOS 4.3. Similar to the Mac application of the same name, Photo Booth on the iPad 2 will allow users to take pictures with either the front or rear cameras and apply a collection of special effects chosen from windows at the bottom of the screen. Photos can be shared with friends and Forstall noted that the iPad 2 is so fast that 9 live video feeds for the special effects can be previewed on the screen simultaneously.
During its Media Event today Apple unveiled the latest-generation iPad. Dubbed the iPad 2, Steve Jobs described the new model as an entirely new design. Building on last year’s A4 chip, the iPad 2 features a dual-core A5 chip which provides essentially two processors for twice the performance. Graphics performance in the new model has been enhanced even further with nine times the performance of the first-generation model. Despite the performance improvements, the A5 chip provides the same lower power consumption as last year’s A4 chip, providing the same legendary 10-hour battery life as the first-generation iPad.
As anticipated, the iPad 2 will also include two video cameras—one rear and one front camera for FaceTime, video and photo capture similar to the iPhone 4 and fourth-generation iPod touch. The new model also adds the gyroscope sensor first introduced on the iPhone 4 last summer. Despite the extra hardware, the iPad 2 comes in at 66% of the thickness of the original iPad at 8.8mm—thinner than the iPhone 4, and reducing the weight to 1.3 pounds.
The iPad 2 will be available in two colours—black and white, both available from launch day, as well as 3G versions for both AT&T and Verizon at launch. The iPad 2 is expected to retail at the same prices as last year’s original iPad, with the 16GB model selling for $499 in the U.S. Expected release date is March 11th in the United States, followed by a simultaneous release in 26 other countries on March 25th.
Steve Jobs opened Apple’s iPad 2 Media Event today by reporting sales of 100 million iBooks since the launch of the iBookstore last year, with over 2,500 publishers now in the iBookstore, including the recent addition of Random House. The iTunes Store, App Store and iBookstores now include over 200 million registered user accounts. Jobs went on to note that iOS developers have made over $2 billion from selling Apps in the App Store and Apple has now to date shipped 100 million iPhones worldwide.
Continuing his opening remarks, Jobs referred to 2010 as the “Year of the iPad” emphasizing that the iPad was marketed last year as magical and revolutionary technology and has sent competitors back to the drawing board with their designs; their prices and application availability unable to match that of the iPad. Jobs indicated that Apple sold 15 million units in just nine months last year, noting that the iPad has generated $9.5 billion in revenue over that same time period, making it Apple’s most successful single product launch ever. Jobs noted that the App Store now has over 350,000 apps, 65,000 of which are fully iPad-ready.
Following yesterday’s announcement by Random House that it was adopting an agency pricing model for e-book sales, Apple announced today that the publisher has made its entire catalog of 17,000 e-books available for sale on the iBookstore. The catalog includes bestsellers by such authors as Stieg Larson, John Grisham, Dan Brown, Danielle Steel, and Lauren Hillenbrand and customers will also be able to pre-order upcoming releases from Random House directly through the iBookstore. Random House is the last of the six major trade publishers to offer its catalog on the iBookstore.
iLounge will provide live coverage of Apple’s special event in San Francisco tomorrow, starting a little bit before 10:00 AM Pacific Time/1:00PM Eastern Time. We look forward to having you join us here for the event, which is expected to include announcements of the second-generation iPad, iOS 4.3, and updated iTunes/MobileMe services, but could possibly go further.
Bookmark Live.iLounge.com today. Right before the event begins, we’ll be switching over to that special page for updates so that we can optimize performance for all of our readers. A separate chat room will host reader discussions of the announcements as they happen. See you then!
Update: We’re updating the Live.iLounge.com page now with photo links and text. Check it out!
Following Microsoft’s request that the U.S. Patent and Trademark Office reject Apple’s trademark application for the phrase “App Store,” TechFlash reports that Apple has filed a defense. The company has asked to dismiss Microsoft’s objection to the App Store trademark, pointing to Microsoft’s own long-time defense of its Windows trademark, and stating that Microsoft should be “well aware” that a mark’s genericness depends on the “primary significance of the term to a substantial majority of the relevant public.”
Apple’s filing goes on to cite testimony from linguistics expert Robert Leonard, who contends that “the predominant usage of the term APP STORE is as a proper noun to refer to Apple’s online application marketplace,” and that mobile application developers and platforms have reasonable alternative names available to them, such as Microsoft’s use of the term Marketplace to refer to its own Windows Mobile applications store. In its previous filing, Microsoft argued that Apple itself has used the term generically, and that Apple’s use of the term for its online iOS and Mac applications store is a “de facto secondary meaning” of a generic term. The case is now under review by the USPTO Trademark Trial and Appeal Board, which may choose to deny Apple’s application based on Microsoft’s assertions, or allow the application process to proceed.
Paul Devine, a former global supply manager with Apple, has pleaded guilty to multiple charges stemming from a scheme that involved Devine receiving kickbacks from Asian suppliers in exchange for confidential information. Reuters reports that Devine pleaded guilty to wire fraud, conspiracy and money laundering in a San Jose federal court, and also agreed to give up around $2.28 million in money and property. “Mr. Devine is a good man who made a mistake, and now he’s trying to make amends,” said his attorney Raphael Goldman. Devine faces a maximum prison term of 20 years on the wire fraud and money laundering counts, but could receive far less time; sentencing is scheduled for June 6.
Several applications designed to facilitate music piracy have unexpectedly been approved by Apple, and are currently available on the App Store. Music Forest (Free) and Music Forest Full ($1) from You Jinwen and Music Downloader ($1) from Chen Lunyu allow the user to search online databases of music or browse music charts—including the U.S. Billboard Top 100—then tap to download songs directly to the device. Music Forest automatically grabs song lyrics from the Internet; and also offers AirPlay streaming support. Interestingly, the apps offer users of jailbroken devices the ability to transfer downloaded files to a computer using a desktop file browsing application such as iPhone Explorer for the Mac.
Several other applications, such as Downloads - Download Manager ($2) by Hian Zin Jong, are now using modified browsers to support the downloading of all sorts of files, including music files and movies. Though a number of browser-based downloading applications have been offered for legitimate purposes, this one uses screenshots to show the illegal downloading of the entire Tron Legacy film soundtrack in its App Store screenshots, and allows direct importation into iTunes using Apple’s USB File Sharing feature. Additional screenshots and comments for the app explain that it can be used to download pornography and access well-known sources of pirated media files. Based on past experiences with applications of this sort, it is likely that Apple did not properly screen these apps before approving them, and will pull them from the App Store in the near future.
Apple has clarified its plans for using cloud-based remote music storage, according to a new report. Citing several music industry executives, the Financial Times reports that Apple is now planning to use its cloud storage to allow iTunes Store users to back up their music collections and access them from any Apple device. According to one person with knowledge of the company’s plans, Apple doesn’t want to undermine the market it currently dominates for digital music downloads, instead likening its plan to “insurance.” Although no launch date for the service is mentioned in the report, it is noted that Apple’s offering will face competition from a similar service from Google, and from music streaming service Spotify, which is said to be nearing a deal with Universal Music that would give it the support of three of the “big four” record labels and could ultimately lead to a U.S. launch this summer.
Apple has notified resellers that it has discontinued the retail box version of MobileMe, shifting completely to online sales, according to a Mac Rumors report. Existing stock of the boxed version of MobileMe can continue to be sold while supplies last, the report states. The boxed version of MobileMe contained little more than an activation code and promotional materials, and therefore served primarily as a way to provide in-store visibility for the offering. Apple is said to be working on a revamp of the online service suite, and is considering making it a free service to serve as an online “locker” for personal data such as photos, music, and videos. As noted in the report, Apple executives confirmed during yesterday’s annual shareholders meeting that the company’s new data center in North Carolina should be opening soon and will primarily support its MobileMe and iTunes services.
Apple today held its 2011 annual shareholders meeting at its campus in Cupertino, CA. Among the items up for vote was a shareholder proposal, backed by Institutional Shareholder Services (ISS) and the Laborers’ International Union of North America, that would require the company’s board of directors and CEO to annually update and disclose a CEO succession plan. The proposal was opposed by Apple, and was today voted down by shareholders. Another shareholder proposal opposed by Apple, changing the election process of the board from a plurality vote to a majority vote, passed, however; the shareholders also re-elected all seven board members. Notably, Apple CEO Steve Jobs, who took a medical leave of absence earlier this year, did not attend the meeting.
As expected, Apple has sent out invitations to select members of the media inviting them to a special event on March 2. The image accompanying the invitation features a mockup of iOS’s Calendar app set for the date of March 2, with a corner peeled back to reveal an image of the original iPad underneath, and the tagline “Come see what 2011 will be the year of.” Apple is expected to unveil the second-generation iPad at the event; the device itself is expected to feature a front-facing camera for FaceTime video calling, a larger speaker, and a thinner design, among other improvements. The event will be held at the Yerba Buena Center for the Arts Theater in San Francisco and will start at 10:00 a.m. Pacific Time.
Apple has cut the minimum buy for its iAd mobile advertising platform in half, according to a new report. AllThingsD reports that Apple has reduced the entry cost from $1 million to $500,000, in order to appeal to smaller-scale advertisers that couldn’t afford to initial entry cost. “This new minimum buy is a great step forward and a necessary one, I think,” said Mark Read, CEO of WPP Digital, the digital arm of global ad firm WPP. “Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing.” Despite claims of more than 60 successful brand campaigns by Apple, the report notes that some developers saw their fill rates—the percentage of ad inventory actually filled with an ad—decline in the early part of 2011; the lower minimum ad buy is likely meant to reverse than trend and bring more brands into the fold. “Apple isn’t necessarily targeting television ad budgets with iAds, but brand budgets,” said Read. “It’s after whatever portion of the Net advertising budget that it can get by offering access to this developing mobile demographic, which is a pretty valuable one.”