What follows is a reverse chronological transcript of our WWDC 2010 Keynote coverage, discussing the launch of iPhone 4 and iOS 4 (formerly iPhone OS 4) in June, 2010. The event was presented by Apple CEO Steve Jobs at 10 AM Pacific Time in San Francisco, California at the Moscone Center.
Click on the title of this article for the full transcript.
Apple today renamed its mobile device operating system, replacing the former iPhone OS moniker with “iOS.” Apple CEO Steve Jobs announced the change during his WWDC keynote address, and used the opportunity to highlight some of iOS 4’s previously revealed features, including multitasking, folders, the unified Mail inbox, rotation lock, and enterprise features like Exchange Server 2010 support, wireless app distribution, mobile device management, data protection, and SSL VPN support. In an update on the new iAd advertising service, Jobs mentioned a number of large brands that have signed on to the service, including Nissan, Citibank, GE, Sears, Target, Best Buy, and others; the service will go live on July 1 for all iOS 4 devices, with $60 million committed for the second half of 2010.
New to the OS will be an option to use Bing search instead of Google or Yahoo!; Jobs also revealed that the 100 millionth iOS device will be sold this month. Developers can download the gold master of iOS 4 beginning today by visiting the iPhone Dev Center; iOS 4 will launch on June 21 as a free upgrade for all applicable products, including the second- and third-generation iPod touch, iPhone 3G, and iPhone 3GS.
During his keynote address today at the company’s WWDC event, Apple CEO Steve Jobs gave several updates regarding the App Store. As of today, there are 225,00 apps available in the store, with 8,500 available for iPad users. iPad users have downloaded over 35 million apps thus far, for an average of 17 apps per iPad, while the App Store overall has seen over 5 billion downloads, with more than $1 billion in revenue paid out to developers. Jobs said that Apple is seeing over 15,000 new app submissions each week, with apps coming in up to 30 different languages, and despite the constant influx, 95% of all submissions are approved within seven days.
iLounge’s editors are on site at Apple’s Worldwide Developers Conference in San Francisco and will be offering live coverage of Apple CEO Steve Jobs’ keynote address, which is scheduled to begin at 10:00 a.m. Pacific Time/1:00 p.m. Eastern Time. Jobs is expected to unveil the fourth-generation iPhone during the event, and will likely discuss further details of iPhone OS 4, as well as other topics. As we have done in the past, iLounge.com will take you to our streamlined special event page half an hour or so before the event; you can set your bookmarks ahead of time to live.ilounge.com, and we also hope to update our Flickr account with new photos.
New changes to Apple’s MobileMe account type labels suggest the service may be moving to a tiered membership scheme. Ars Technica reports that several MobileMe subscribers have reported seeing their accounts, which were previously listed as either “Individual” or “Family Pack,” now listed as “Full Member.” Previously, only “Trial,” “Individual,” and “Family Pack” were possible account types. The report notes that recent rumors have suggested Apple will move the service to a tiered pricing scheme, possibly offering some services for free to better compete with Google.
Earlier this evening, Apple CEO Steve Jobs gave an on-stage interview with Walt Mossberg and Kara Swisher to open this year’s D: All Things Digital Conference. Jobs touched on a number of subjects, ranging from the App Store approval process to the purchase and subsequent publication of details relating to the fourth-generation iPhone. Perhaps most notably, Jobs revealed that the basis for the iPhone OS originally started as a software project for a tablet, and was only re-focused on a phone once Jobs saw the initial user interface coming together. He later made an analogy between traditional PCs and trucks and tablet computers and cars, saying that he thinks PCs will be more like trucks, and over time, less people will need them.
Asked about his own open letter regarding Apple’s stance on Flash support for the iPhone OS platform, Jobs depicted the company as having fewer resources than some competitors, and explained that it tries to look for technology that is up and coming, instead of on its way out. He noted Apple’s history of both abandoning outgoing technology earlier than competitors, such as with the 3.5-inch floppy disc in the iMac and optical drives in the MacBook Air, and adopting new, upcoming technologies earlier than others, pointing to USB support in the first iMac. He described Flash as waning, and said he only wrote the letter after Adobe publicly complained about the lack of Flash support on the iPad.
The United States Justice Department’s probe into Apple’s business practices has expanded beyond digital music to include other types of media, according to a new report. Citing unnamed sources, the New York Post reports that the DOJ is now contacting large media and technology companies in addition to the major music labels and Internet music companies to learn their views on Apple. “The [Justice Dept.] is doing outreach,” an unnamed Hollywood industry source told the Post. “You can’t dictate terms to the industry. The Adobe thing is just inviting the wrath of everybody.” Another Post source at a media company said, “If Apple thinks it’s going to increase its monopoly with the iPad, it should look at the history of other walled gardens.” The New York Times reported last week that the Justice Department was looking into possible antitrust issues regarding Apple’s digital music business, in particular its efforts to keep music labels from giving Amazon early access to new release music.
Following a rash of suicides that has drawn widespread attention, Apple will soon begin paying direct subsidies to Foxconn employees involved with manufacturing the company’s products in an effort to improve employee happiness. Citing unnamed sources, Chinese-language Zol.com reports (Translated Link) that Apple already pays Foxconn 2.3% of final product prices, but will expand this by paying an additional amount, reportedly in the 1-2% range, directly to the employees, subsidizing their current $132 monthly salary. The report also claims that the subsidies will initially be paid to iPad product line employees; no mention is made of if or when the additional payments might be extended to employees involved in the manufacture of other products such as the iPhone and iPod. [via Engadget]
Following the initial international release of the iPad this past weekend, Apple has announced that it has sold over two million iPads—a milestone reached in “less than 60 days,” according to the company. “Customers around the world are experiencing the magic of iPad, and seem to be loving it as much as we do,” read a press release quoting Apple CEO Steve Jobs. “We appreciate their patience, and are working hard to build enough iPads for everyone.”
The release comes at a time when iPad sell-outs are common throughout the United States, which saw separate launches of the iPad with Wi-Fi and iPad with Wi-Fi + 3G in April. While the iPad with Wi-Fi was widely available in Apple Stores following its debut, waiting lines developed at Apple Stores soon thereafter as demand began to exceed supply, and have continued in certain parts of the country for weeks. Apple Stores now take non-binding reservations for iPad hardware, and suggest ordering online for fastest fulfillment, which takes between one and two weeks from the date of order.
Apple today officially launched the iPad in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK. iPadevice has posted photos from the device’s launch in Italy, while SetteB.IT has posted a video from the Italian launch as well as photos from the Apple Store in Osaka, Japan. MacPlus has posted video from the Apple Store Louvre in Paris, France, and iFun.de has posted a picture from the device’s German launch. More information on international iPad pricing and data plans can be found in our Complete Guide to International iPad Pricing + Service Providers.
Apple has posted an online application for authors looking to publish and sell their own works on the iBookstore. A new page on Apple’s iTunes Connect developer/media portal reveals the technical requirements for distributing content on the iBookstore, including an Intel-based Mac running OS X 10.5 or later, at least 1GB of RAM, QuickTime 7.0.3 or later, at least 10GB of available hard drive space, and a broadband Internet connection. Book content needs to have an ISBN number for each title intended for distribution, and be submitted in the EPUB format, capable of passing Epubcheck 1.0.5. Finally, publishers will need a U.S. Tax ID and a valid iTunes Store account. The page also notes that Apple does not pay partners until they have reached certain payment requirements and earnings thresholds in each territory, and suggests that certain authors may receive payments faster by working with an Apple-approved aggregator. [via Mac|Life]
Apple is now allowing Canadian iPhone, iPod touch, and iPad users to purchase apps using iTunes Gift Cards. Citing reader reports, iPhone in Canada notes that prior to this week, Canadian iTunes Gift Cards could only be used to purchase movies, videos, and music from the iTunes Store; the cards are sold in $15, $25, $50, and $100 dominations. The report states that Apple has yet to update its support pages relating to the topic.
Apple has said in a statement that it is “saddened and upset” by the recent suicides at manufacturing partner Foxconn. Reuters reports that Apple’s comments come as Foxconn and its parent company Hon Hai are launching a PR campaign to counter growing concerns about the company’s handling of its employees. “We are saddened and upset by the recent suicides at Foxconn,” Apple said in a statement. “We are in direct contact with Foxconn senior management and we believe they are taking this matter very seriously. A team from Apple is independently evaluating the steps they are taking to address these tragic events and we will continue our ongoing inspections of the facilities where our products are made.”
Hon Hai Chairman Terry Gou has also spoken out about his concern over the ongoing employee suicides, with nine so far this year. “I’m very concerned about this. I can’t sleep every night,” said Gou. “From a scientific point of view, I’m not confident we can stop every case. But, as a responsible employer, we have to take up the responsibility of preventing as many as we can.” Foxconn is an Apple manufacturing partner on the iPhone, iPod, iPad, and Mac product lines.
The Justice Department is looking into Apple’s business practices in the market for digital music, according to a New York Times report. Citing several people briefed on conversations between Justice Department staff, major music labels and Internet music companies, the report states that the antitrust inquiry is in its early stages, and talks thus far have broadly dealt with selling music online. In particular, investigators have asked about allegations that Apple used its dominant position in the market to keep music labels from giving Amazon early access to new release music. Billboard reported in March that Apple had begun pressuring labels to stop participating in Amazon’s MP3 Daily Deal promotions after the latter began asking for one-day exclusives prior to the featured albums’ release dates as well as digital marketing support in exchange for Daily Deal placement. Apple commands a 69 percent share of the digital music market, according to data from the NPD Group, compared to only 8 percent for second-place Amazon MP3.
Apple has launched its annual Back to School promotion, through which it offers college students and faculty or staff members at any grade level a free iPod with the purchase of select Macs at education pricing. This year, the company is offering a free 8GB iPod touch—or a maximum rebate of $199 should the purchaser select another iPod model—with the purchase of a new MacBook, MacBook Pro, iMac, or Mac Pro computer. The promotion runs from May 25 through September 7; for more information, see the official Terms and Conditions page.
Apple has tapped Academy Award-winner Sam Mendes to direct its TV advertisements for the next-generation iPhone. Citing a trusted source as well as a pair of Twitter updates, Engadget reports that Mendes, who won the Oscar for Best Director in 2000 for American Beauty, will direct the new commercials, at least one of which will feature a mother and daughter having a video chat conversation using the new front-facing camera. Auditions for the commercials are being held in New York and California, according to the report; Apple CEO Steve Jobs is expected to announce the next-generation iPhone on June 7 during his keynote address at the company’s WWDC event.
Apple has announced that CEO Steve Jobs will open the 2010 Worldwide Developers Conference with a keynote address on Monday, June 7 at 10:00 a.m. Held at Moscone West in San Francisco, CA, the event offers developers sessions focusing on both Mac OS X and iPhone OS, as well as web app development; this year’s sessions are skewed heavily toward iPhone OS development, and the event sold out in a record eight days, with more than 5,000 developers registered. In past years, Apple has used the keynote address at WWDC as a venue for iPhone-related announcements, revealing the launch date for the original iPhone in 2007, introducing the iPhone 3G at the 2008 event, and unveiling the iPhone 3GS in 2009. Notably, a Mac Rumors reader emailed Jobs late last week following a number of announcements from Google relating to its iPhone-rival Android OS, saying that he hoped Apple has “some good WWDC announcements to blow them out of the water,” to which Jobs replied, “[y]ou won’t be disappointed.”
According to a report from Italian language iPadevice (Translated Link), Apple has begun populating the iBookstores of Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK ahead of next week’s iPad launch. According to the report, all of the currently listed books in Italy are from the free Project Gutenberg library, and while only one book—The Devine Comedy: Inferno—is available thus far in Italian, the total number of books on the store already tops 10,000, with placeholder pages set up for poetry, biographies and memoirs, philosophy, fiction and literature, and more. Apple will launch the iPad in the nine countries listed above on Friday, May 28.
The Federal Trade Commission announced today that it has closed its investigation into Google’s proposed acquisition of mobile advertising company AdMob. According to announcement, the Commission found the deal “unlikely to harm competition in the emerging market for mobile advertising networks,” and that “although the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency’s concerns ultimately were overshadowed by recent developments in the market.” Most notable among these recent developments was Apple’s announcement of its iAd service, through which, the statement notes, “Apple can leverage its close relationships with application developers and users, its access to a large amount of proprietary user data, and its ownership of iPhone software development tools and control over the iPhone developers’ license agreement.” Google signed an agreement to purchase AdMob last November in a deal worth $750 million; Apple CEO Steve Jobs said earlier this year that Google “snatched” the company away from Apple because Google didn’t want Apple to have them.