Apple has posted its latest iPhone 3GS television advertisement online. Entitled “Concert,” the new spot sticks to Apple’s recent trend of iPhone advertisements that are more testimonial in nature, and features a female narrator explaining how she heard a song she liked, used Shazam to find out the title and band, purchased the album from the iTunes Store, and then used the iPhone to find an upcoming concert and buy tickets. The new TV ad is available for viewing now on Apple’s website.
Despite the successful launch of the iPad this weekend, Random House, the lone major publisher not signed on to offer its titles in the iBookstore, remains a holdout. The Wall Street Journal reports that Random House is unimpressed with Apple’s “agency” pricing model, which allows the publishers to set book pricing, while Apple takes 30% of the sales price. A senior Random House executive said that the company will benefit economically from sticking to its current model whereby it receives half of the hardcover price for new ebooks, regardless of the pricing set by the retailer. The same executive was also skeptical about publishers’ ability to effectively discount titles to drive sales, and said there could be possible contractual issues with authors now that the publishers are setting their own prices. Furthermore, he expressed concern over the potential for piracy, saying, “At $9.99, e-books are perceived as a bargain[.] When e-books are $15, it may affect the behavior of some. We don’t want a segment of the population growing up with stolen books.” Despite Random House’s concerns, the company and Apple are still engaged in “ongoing conversations that remain cordial,” according to Random House spokesperson Stuart Applebaum. Apple announced yesterday that iPad owners had downloaded over 250,000 ebooks from the iBookstore on launch day.
Apple has updated its iPad Tech Specs page to list the battery life of the iPad when using the 3G network. According to the company, the iPad Wi-Fi + 3G will get up to nine hours of battery life when surfing the web over the 3G data network. The page notes that the testing was done using dedicated web and mail servers, browsing snapshot versions of 20 popular web pages, and receiving mail once an hour. We will run comprehensive battery tests on the iPad Wi-Fi +3G when it is released; for more information on the iPad Wi-Fi’s battery life, see our comprehensive review.
Apple has begun sending email invitations to select members of the media inviting them to a “sneak peek of the next generation of iPhone OS software.” The invitation features a large graphic with a large “4” shadow spread across a blue background, with “Get a sneak peek into the future of iPhone OS” overlaid in white text. The event will be held on Apple’s Cupertino, CA campus and will begin at 10:00 a.m. Pacific Time on April 8.
Apple has announced that it sold more than 300,000 iPads on launch day, surpassing the launch weekend total of the original iPhone. These sales included deliveries of pre-ordered iPads, deliveries to channel partners, and sales at Apple retail stores. In addition, iPad users downloaded over one million apps from the App Store and over 250,000 ebooks from the iBookstore during the first day. “It feels great to have the iPad launched into the world—it’s going to be a game changer,” said Steve Jobs, Apple’s CEO. “iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.”
iLounge has just posted its gallery of iPad unboxing photos online. The images include those of the iPad, pictures of Apple’s first official iPad accessories, as well as pictures of the device being tested for compatibility in the large variety of cases we’ve received. Notably, only one case—the Griffin FlexGrip Case—had any compatibility problems, those being with the microphone and headphone port hole; all of Griffin’s other cases fit without a problem. It is also possible that the Vaja Retro Slim Jacket’s magnets may rub on the iPad as it’s inserted into and removed from the case. Be sure to keep an eye on our Flickr account for more photos of the iPad.
Based on iLounge’s initial iPad purchases this morning, we can now confirm that the iPad arrives in its box in need of a brief unlocking via iTunes on a PC or Mac. This unlock does not appear to automatically start a sync with the copy of iTunes used to perform the task, and takes only a brief amount of time. When purchasing an iPad at an Apple retail store, customers are being offered the option of having an employee unlock the device; customers may also choose to have the employee go through an entire setup process with them before they leave the store. Notably, these early iPad units are arriving with the latest version of iPhone OS 3.2 installed, as no software update is required.
Apple has posted a number of videos showing off a handful of launch day iPad applications. Featured on the new “Apps for iPad” page are The Elements, Real Racing HD, Marvel Comics, The Wall Street Journal, Epicurious, MLB.com At Bat 2010, E*TRADE Mobile Pro, Asphalt 5, Scrabble, F1 2010, and Labyrinth 2 HD. Notably, the video for EA’s Scrabble shows off the game’s ability to use iPhone and iPod touch units as personal tile racks, with the players “flicking” the desired tiles over to the main iPad game board. The company has also changed the main graphic on its home page to a large image of the iPad with the text “iPad is here.”
According to reports from iLounge editors and across the web, lines are growing outside Apple retail stores in anticipation of the iPad’s official launch at 9:00 a.m. Our editor at the Walden Galleria store in Buffalo, NY, the crowd is split up into two lines—one for customers with reservations, and one for those without—with the lines roughly equal in size. Notably, the customers in line have been told that the store has plenty of iPads on hand, so many in fact that customers who made reservations are being allowed to upgrade the capacity of their iPads to 64GB if they like, although this moves them out of the reservations line and into the general purchasing pool, and customers can even expand their single iPad reservations to two units. Unsurprisingly, several iPhone developers who are anxious to test their iPad apps on a real device are among the first people in line at the Galleria store, a situation likely similar to that of other stores across the country. A small number of accessories are also being shown, including Apple’s iPad Case, Dock, and VGA Adapter, along with cases from Belkin, Hard Candy, Incase, and Speck. We will continue to update this post as more information comes in; if you’d like to share your line photos and notes with us, please email news (at) ilounge.com and include your name and Apple Store location.
Update x1: The line at the Walden Galleria store has grown by roughly 60 people over the last 45-50 minutes, from 90 to 150 customers.
Update x2: The crowd at the Walden Galleria store was roughly 300 people by the time the store opened; we’ve added pics of the iPad window display and in-store display below.
Update x3: A crowd is beginning to gather outside the South Coast Plaza store in Costa Mesa, CA. Pictures from that location are available below.
Update x4: More photos from the South Coast Plaza store have been added.
Craig Rothwell, inventor of the iControlPad peripheral for jailbroken iPhones, has taken issue with a recently-published Apple patent application that appears to describe a device much like his own. Entitled “Accessory For Playing Games With A Portable Electronic Device,” the application describes a controller-like accessory—with standard game controller buttons—with a recess in the center into which a user can place a touchscreen gaming device. Variations on the design include one with a rotating dock connector for connection to the device, one which connects wirelessly, and one that offers wireless connectivity to other devices.
In a post titled “An extremely sinister development,” Rothwell said he and his colleagues “were very very surprised to see that Apple have [sic] allegedly filed a patent for our original iControlPad design some 6 months after we revealed it,” promising to give “More updates once we get a more clear picture of what the h—- is going on.” Development on the iControlPad dates back to May 2008, while Apple’s application was filed in September 2008. [via Pocket Gamer]
Apple may have acquired ARM processor development company Intrinsity. Citing several LinkedIn profiles of former Intrinsity employees, as well as a separate report that the company had been sold, Mac Rumors reports that 16 former Intrinsity employees are now listing Apple as their current employer, several with a job change date of April 2010. According to the report, Intrinsity was gaining attention for its efforts to speed up ARM CPU designs, including working with Samsung to introduce the 1GHz Hummingbird processor last July. It remains possible that Apple has also simply recruited some of the company’s key talent, but given prior rumors of the company’s sale, it seems unlikely; Apple uses ARM-based processors in the iPhone and iPod touch, and the company’s new A4 processor that powers the iPad is believed to be based on ARM technology, as well.
Apple has updated its iTunes Store Terms & Conditions ahead of the iPad’s launch, revealing a few minor details about the device’s functionality. Most notably, and despite reports indicating that the formats were developed with the iPad in mind, the initial iPad software will not offer support for iTunes Extras or iTunes LP content. The new terms state, “iTunes LP and iTunes Extras Products are usable only on computers with iTunes 9 or higher and Apple TV with software version 3.0 or higher,” adding that if the user purchases a album or movie that includes such content, it won’t be downloaded to the iPad, but instead will be placed in the user’s download queue for later downloading via iTunes. In addition, the terms also state that movies rented using the iPad may not be moved from the device, mirroring the behavior of movies rented on the Apple TV.
A select group of independent Apple Specialist retailers will be offering the iPad beginning this Saturday, according to an AppleInsider report. Citing people familiar with the matter, the report states that the selected retailers were forced to sign a non-disclosure agreement before being allowed into the program, meaning they couldn’t pre-advertise the availability of the iPad or any of its accessories. Specific locations that will be offering the iPad are currently unknown; Apple in a recent announcement mentioned only its own stores and “most” Best Buy locations as launch retailers, although it did say that the iPad would be sold though “select Apple Authorized Resellers and campus bookstores” without indicating when those locations would begin sales.
iPad applications have begun to appear in the App Store in advance of Saturday’s launch of the iPad. Although no specific front-page promotions or categories are yet appearing, searches on the App Store are showing results in separate categories for “Apps” and “iPad Apps.” Titles that have already begun to appear include iPad versions of such popular games as Gameloft’s N.O.V.A. HD, Firemint’s Real Racing HD, and 2K Games’ Civlization Revolution for iPad. Popular apps include NewsGator’s NetNewsWire for iPad, Culture Code’s Things for iPad and The Iconfactory’s Twitterrific for iPad. Apple’s own iWork applications, including Keynote are also now available. iPad versions of prior games generally appear to consume between 50% and 100% more storage capacity than their predecessors, though the exact amount varies from title to title, and some have much smaller size differences. Prices for iPad apps are often higher than for their iPhone/iPod touch counterparts, with certain EA titles going for $10 to $15 each, and many other updated games now selling in the $5 to $10 range.
The U.S. International Trade Commission has announced that it is launching an investigation into whether HTC is guilty of patent infringement, as Apple claims. According to the announcement, the products being investigated “relate to hardware and software used in mobile communication devices, including but not limited to cellular phones and smartphones.” Apple filed a complaintand an accompanying lawsuit against HTC in early March, claiming infringement on “20 Apple patents related to the iPhone’s user interface, underlying architecture and hardware.” HTC later released a statement saying it disagreed with Apple actions and that it would “fully defend itself.”
Apple has posted a list of major websites which have prepared themselves for the iPad. Among the sites listed are CNN, Reuters, The New York Times, Vimeo, Time, Major League Baseball, The White House, Virgin America, Sports Illustrated, Flickr, People Magazine, and TED. Repeatedly, the small descriptions for each site mention HTML5 video players, possibly in an effort to quell fears that the device’s lack of Flash support will hinder users’ ability to fully experience websites. Also appearing on the page is a link to submit sites that are “taking advantage of the latest web standards,” as well as a link to an Apple developer technical note explaining how to prepare web content for iPad.
Apple has posted its latest iPhone 3GS television commercial online. Entitled “Commute,” the ad continues Apple’s recent trend of iPhone advertisements that are more testimonial in nature, and features a male narrator explaining how he missed his train, was able to check on the next one from the phone, received a phone call asking about a document that he was able to retrieve and email while on the call, and spent the rest of his commute watching streaming video. The new TV ad is available for viewing now on Apple’s website.
Apple has released iTunes 9.1, the latest update to its digital media management software. As previously reported, the update brings compatibility with the iPad, as well as the ability to “organize and sync books you’ve downloaded from iBooks on iPad or added to your iTunes library,” and the ability to “rename, rearrange, or remove Genius Mixes.” iTunes 9.1 is available now via Apple’s Software Update utility and as direct download from itunes.com.
Update: Upon installation, iLounge has confirmed that iTunes 9.1 references what appears to be an iPad-optimized version of its Remote application; it is possible, but unlikely, that this is simply to account for iPads running the current iPhone and iPod touch build of the app. The new version of iTunes is also able to import free ePub books, which now appear with Audiobooks and purchased books in a “Books” heading within the iTunes Library, which is then subdivided to count the number of titles in audio and book formats separately. Users are able to manually add cover art to ePub titles as they can with music albums, and the info window for books offers a VoiceOver pane where users can set the VoiceOver language on a per-title basis.
Apple has launched a new App Store Facebook page. Developed by social media company Virtue, the new page offers a “Featured” tab of App Store highlights, Top Charts listing the most-downloaded apps, a “Games” tab to showcase featured titles and top-selling games, and a “Search and Share” tab that lets users search for apps—using the App Store API—and share them with their Facebook friends via Wall posts. In addition, each app listing includes a “Get App” button, which will open the app’s iTunes Preview page, and, if iTunes is installed, take the user straight to the related App Store listing. The new App Store Facebook page can be accessed from facebok.com/AppStore. [via Mashable]
Taiwanese firm Elan Microelectronics has filed a patent infringement complaint against Apple with the U.S. International Trade Commission (ITC). The AFP reports that the complaint alleges that Apple is violating Elan’s patents related to touch-sensitive input devices with multi-touch capabilities, specifically with the iPhone, iPod touch, MacBook laptops, the Magic Mouse, and the iPad. “We have taken the step of filing the ITC complaint as a continuation of our efforts to enforce our patent rights against Apple’s ongoing infringement,” Elan said in a statement. “A proceeding in the ITC offers a quick and effective way for Elan to enforce its patent.” Elan requesting that the ITC bar Apple from importing the products into the United States, and prevent it from selling any of the products in the United States that it has already imported. Elan filed a lawsuit against Apple in April of 2009 over the same alleged infringement. [via MDN]