Apple will be rolling out its iBooks app and iBookstore internationally alongside the iPad’s launch on Friday, May 28. Press releases from the UK, Australia, Canada, and Japan indicate that the iBooks app for iPad, including the iBookstore, will be available as a free download from the App Store on May 28; as with pricing, Apple has yet to update the press websites of many of the other countries slated to launch the iPad on that day. We will be updating this story with further details as they become available.
Update: Apple has confirmed that both Italy and Spain will also be getting iBooks and the iBookstore on May 28.
Update x2: France has also been confirmed to receive iBooks and the iBookstore on May 28.
Update x3 Germany is now confirmed for the May 28 iBooks launch as well.
Apple has revealed its pricing for the iPad in a number of the international countries in which the device will launch on May 28. In the UK, the iPad with Wi-Fi will sell for £429 (inc. VAT) for 16GB, £499 (inc. VAT) for 32GB, and £599 (inc. VAT) for 64GB, while Wi-Fi + 3G models will be priced at £529 (inc. VAT) for 16GB, £599 (inc. VAT) for 32GB and £699 (inc. VAT) for 64GB. In Australia, iPad with Wi-Fi pricing is set at AUS$629 inc GST for 16GB, AUS$759 inc GST for 32GB, and AUS$879 inc GST for 64GB, while Wi-Fi + 3G models will sell for AUS$799 inc GST for 16GB, AUS$928 inc GST for 32GB and AUS$1049 inc GST for 64GB. The company is continuing to update various other countries’ press websites with pricing; we will post details of other countries’ iPad pricing here as they become available.
Update: In Canada, the iPad with Wi-Fi will sell for $549 (CAN) for 16GB, $649 (CAN) for 32GB, $749 (CAN) for 64GB; Wi-Fi + 3G models will sell for $679 (CAN) for 16GB, $779 (CAN) for 32GB and $879 (CAN) for 64GB.
Update x2: Apple has announced its iPad pricing for Italy and Spain. In Italy, pricing will be set at €499 for 16GB, €599 for 32GB, and €699 for 64GB Wi-Fi models, with Wi-Fi + 3G models priced at a €100 premium. In Spain, the iPad will sell for €479 for 16GB, €579 for 32GB, and €679 for 64GB Wi-Fi models, and €579, €679, and €779 for the respective Wi-Fi + 3G models.
Update x3: Pricing for the iPad in France has been announced. The same as Italy, pricing in France will be set at €499 for 16GB, €599 for 32GB, and €699 for 64GB Wi-Fi models, with Wi-Fi + 3G models priced at a €100 premium.
Update x4: German iPad pricing has now been announced. The 16GB Wi-Fi model will sell for €514, the 32GB for €614, and the 64GB model for €714, with Wi-Fi + 3G models again running €100 more.
Apple’s 2010 Worldwide Developers Conference has sold out in only eight days, according to an update on the event’s dedicated website. Dates for the conference, to be held June 7-11 in its traditional venue of Moscone West in San Francisco, CA, were announced on April 28; John Gruber of Daring Fireball notes that last year’s event took a month to sell out, despite the fact that it included a number of Mac OS X and IT sessions that are not being offered at this year’s WWDC. In addition to providing developer sessions, Apple has for the past three years used the event’s keynote address as a venue for iPhone-related announcements, revealing the launch date for the original iPhone in 2007, introducing the iPhone 3G at the 2008 event, and unveiling the iPhone 3GS in 2009.
Apple has announced that the iPad will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK on Friday, May 28. Both iPad with Wi-Fi and iPad with Wi-Fi + 3G models will be available; online pre-orders will begin on Monday, May 10. The iPad was originally set to roll out internationally at the end of April, but “surprisingly strong US demand” forced Apple to push it back. In addition to the nine countries listed above, Apple also plans to release iPad in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore in July. It will announce availability, local pricing and pre-order plans for these nine additional countries at a later date.
Speaking during the company’s recent Q2 conference call, Warner Music Group CEO Edgar Bronfman Jr made a number of comments praising Apple for its iTunes Store and devices. “The flight to iTunes and iPhone continues,” Bronfman Jr. said, according to a paidContent report. “Apple has proved to be the most adept software and hardware manufacturer out there in delivering content to consumers in a seamless and very attractive consumer experience. No-one’s gotten very rich betting against Steve Jobs - and I don’t want to be the first to do it.”
Bronfman, whose WMG benefitted from Apple’s acquisition of music streaming service Lala as a prior investor, also deflected questions on whether the move suggests an upcoming iTunes subscription service. “Apple is not currently a retailer involved in an access or subscription model,” he said. “I’d probably like not to speculate on what Apple’s plans are - it’s really interesting technology that it acquired in the Lala acquisition. That’s a question that Apple management should answer.”
Apple has been awarded a U.S. patent for the ornamental design of the iPhone 3G and iPhone 3GS. Filed on June 5, 2008, patent number D615,083 lists both Apple CEO Steve Jobs and senior vice president of Industrial Design Jonathan Ive as inventors. Possible examples for the “electronic device” are listed as a “computer, a portable or hand-held electronic device, media player (e.g., music, video and/or game player), media storage device, a personal digital assistant, a communication device (e.g., cellular phone), and/or the like.” [via GoRumors]
Apple has released the third version of iPhone OS 4 and its accompanying Software Development Kit (SDK) for the iPhone and iPod touch. As with prior beta releases, a main Xcode and SDK beta is available for download, as are pre-release builds of the iPhone OS 4 software for the iPhone 3G and 3GS, and the second- and third-generation iPod touch. Changes made in the latest beta have yet to be revealed. Both the new SDK and pre-release builds are available now for download by registered iPhone developers from the iPhone Dev Center.
Apple has become the target of yet another patent infringement lawsuit over the iPhone. The Loop reports that California-based NetAirus Technologies has filed a patent infringement suit against the iPhone-maker, claiming that the iPhone, iPhone 3G, and iPhone 3GS infringe on NetAirus’ patent for a “Wireless Handset Communication System.” The suit claims that the entire concept behind the iPhone is infringing, instead of focusing on one or more of the device’s attributes. The patent in question describes a “small light weight modular microcomputer based computer and communications systems, designed for both portability and desktop uses,” featuring several functions similar to the iPhone’s, including “bi-directional realtime communications of voice, audio, text, graphics and video data,” a “telephone-like handset,” and a “relative large flat panel display device assembly.” NetAirus is seeking a ruling that forces Apple to halt production of the iPhone, as well as cash damages.
Apple may be facing an antitrust inquiry over the company’s recent decision to ban apps made with cross-platform development tools from the App Store. Citing a person familiar with the matter, the New York Post reports that the U.S. Department of Justice and Federal Trade Commission are in negotiations over which body will oversee the inquiry into Apple’s policy, with the decision only “days away.” According to the report, the inquiry will focus on whether or not the policy stifles competition by forcing developers to choose between building apps that only run on iPhone OS devices or apps that are able to run on a variety of competing operating systems, including those from Google, Microsoft, and Research In Motion. The report also points out that the launch of an inquiry does not mean action will be taken against Apple, instead serving to determine whether a full-scale investigation will be needed; Apple could be subpoenaed for further information should an investigation be necessary.
Apple has announced that it sold its one millionth iPad on Friday, 28 days after the device’s introduction on April 3. In addition to unit purchases, iPad users have already downloaded over 12 million apps from the App Store and over 1.5 million ebooks from the iBookstore. Notably, the announcement also reveals that there are now over 5,000 apps for the iPad in the App Store. “One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Steve Jobs, Apple’s CEO. “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.”
Apple has posted a new support document detailing the process for setting up a cellular data account on the iPad with Wi-Fi + 3G. According to the document, users simply tap a “View Account” options within a new Cellular Data menu inside the Settings app to get started. Users will then be prompted to enter their information, including first and last name, telephone number, email address and a password for the new AT&T account, and billing information, select a data plan. A Terms of Service page will then be displayed, and once accepted, a payment summary screen appears for final confirmation. Once submitted, a congratulations screen appears, followed by a pop-up notification once the connection has been activated. The page notes that the process is managed by AT&T, and users should contact AT&T if they have have questions, concerns, or problems.
Apple has updated its individual retail store web pages to indicate that its U.S.-based stores will be closed later today from 4:00 p.m. to 5:00 p.m. local time to prepare for the launch of the iPad with Wi-Fi + 3G, which will go on sale when the stores reopen at 5:00 p.m. Unlike the launch of the iPad with Wi-Fi, no advance reservations were taken for the Wi-Fi + 3G models, so purchasing will most likely be done on a first-come, first-served basis. Checks with several Apple Store locations around the country conducted by iLounge showed that stores are expecting “big” crowds for the launch.
Apple has passed Motorola to become the largest cell phone maker in the United States by unit volume. Reporting its first quarter fiscal results, Motorola revealed that it sold 8.5 million phones in the quarter, less than the 8.75 million iPhones sold by Apple over the same period. Motorola’s numbers have fallen greatly from the 46.1 million phones it sold in the first quarter of 2006 when the company’s RAZR was still popular. The company has more recently been focusing its efforts on the smartphone market, where the company’s Droid handset, which runs Google’s Android operating system, has served as the basis for an ongoing anti-iPhone Verizon ad campaign.
Lala.com, the music streaming service Apple purchased last December, will be shutting down on May 31. Around the time of Apple’s acquisition, it was said the company wanted to use Lala’s technology and streaming expertise to offer a streaming service on iTunes in addition to the its normal purchase and download model. According to the site, Lala users will receive iTunes credit for all money spent purchasing web songs, wallet balances, and unredeemed gift cards. Lala launched in June 2006 as a CD trading service before re-focusing on digital music uploads and streaming the next year. [via Engadget]
Apple CEO Steve Jobs has posted an open letter entitled “Thoughts on Flash,” in which he explains the company’s motivation for leaving Adobe’s Flash off of its iPhone, iPod, and iPad devices. Jobs divides his explanation into six key factors, including Flash’s proprietary nature, the fact that the vast majority of web video is now accessible without Flash, reliability, security, and performance issues, battery life concerns, Flash’s reliance on mouse-dependent interface elements, and the fact that Adobe wants to allow its developers to use Flash for creating cross-platform applications that will run on Apple’s platform, as well as on competitors’ devices, without exploiting any platform’s unique and innovative features. The crux of the letter is an attack on Flash as a battery-hogging middleware solution that is no longer necessary or desirable in an age of advanced mobile devices.
Jobs makes several scathing comments in the letter, claiming that Flash is the leading cause of Mac crashes, that Adobe was the slowest major third-party developer to adopt important changes to Apple’s Mac OS X operating system, and that the company has promised but repeatedly failed to deliver an optimized mobile version of Flash. The letter also sheds new light on Apple’s App Store business, including the statement that “[t]here are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world,” and noting that there are now more than 200,000 apps available in the App Store. In closing, Jobs says, “[n]ew open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.”
Apple plans to charge close to $1 million for ads on its new iAd network, according to a new report. Citing an unnamed source familiar with the matter, the Wall Street Journal reports that Apple has indicated it may charge as much as $10 million to be part of the initial group of advertisers on the service. Ad executives told the paper they are used to paying between $100,000 and $200,000 for similar mobile deals. Along with the lofty price tag, Apple is also making demands for greater control over advertisers’ marketing campaigns, at least initially. “It’s a hefty sum,” said Phuc Truong, managing director at Mobext, a mobile marketing business whose clients include Sears, Choice Hotels, Amtrak and Volvo. “What Apple is trying to do is certainly above and beyond what’s been done in the past.”
Despite the pricing, ad executives at agencies across the U.S. have met with Apple in recent weeks to listen to the company’s pitch for iAd. Discussions over possible deals are said to be ongoing, but several ad executives said they are beginning to look at potential creative ideas for iAd campaigns. “It was very easy to think about the several minutes of interaction time consumers can spend with the ad. It’s incredibly attractive,” said Baba Shetty, chief media officer at Boston-based ad agency Hill Holiday. Apple’s demands for creative approval, and that it build the ads itself during the first few months, are giving some agencies pause, however. “As a creative director, I can completely understand that they created this new baby and they want to make sure it gets born looking gorgeous,” said Lars Bastholm, chief digital creative officer at WPP’s Ogilvy. “But as a creative director, I don’t feel completely comfortable letting Apple do the creative.” According to the report, marketers will be able to target ads to users based on past download preferences from the iTunes Store, and by location; Apple is planning to charge one cent each time a consumer sees a banner ad, with a $2 charge if the user taps on the banner.
Apple has acquired the voice-based personal assistance and search service Siri, according to a newly-published FTC document (PDF Link). Business Insider reports that a Siri representative has confirmed the purchase, but would not comment on the financial aspects of the deal. Siri describes itself as a voice-based personal assistant, that can “help you find and plan things to do,” such as finding a dinner spot, telling you what’s playing at a local music venue, or getting tickets to a movie. The company describes the service as “young” and says it “may be awkward at times,” but also says it “will improve quickly by getting to know you better and understanding a broader set of tasks.” The current version service, which is currently only available in the U.S., is built to run on the iPhone 3GS and iPod touch. The Siri Assistant app is available now as a free download from the App Store.
Apple CEO Steve Jobs will give an on-stage, opening night interview to kick off this year’s D: All Things Digital Conference. In its eighth year, the Wall Street Journal executive conference will be held near Los Angeles, CA from June 1-3. Jobs has appeared at the conference before, most notably in 2007 when he took the stage with Microsoft Co-founder Bill Gates, as well as interviewers Walt Mossberg and Kara Swisher, to discuss their long history in, and the future of, the technology industry. Microsoft CEO Steve Ballmer, Oscar-winning director James Cameron, and Facebook CEO Mark Zuckerberg, among others, are also scheduled to appear.
Apple has announced the dates for its 2010 Worldwide Developers Conference. This year’s event will be held June 7-11, in its traditional venue of Moscone West in San Francisco, CA. As with last year’s event, Apple will be providing sessions focusing on both Mac OS X and iPhone OS X, as well as web app development; although this year’s sessions appear to be more heavily focused on iPhone OS development than in previous years. For the past three years, the company has also used the event’s keynote address as a venue for iPhone-related announcements, revealing the launch date for the original iPhone in 2007, introducing the iPhone 3G at the 2008 event, and unveiling the iPhone 3GS in 2009.
“This year’s WWDC offers developers in-depth sessions and hands-on working labs to learn more about iPhone OS 4, the world’s most advanced mobile operating system,” said Scott Forstall, Apple’s senior vice president of iPhone Software. “WWDC provides a unique opportunity for developers to work side-by-side with Apple engineers and interface designers to make their iPhone and iPad apps even better.”
Following reports from earlier this month suggesting Apple had acquired ARM processor development company Intrinsity, the New York Times has been able to confirm the deal, which according to the report may have been worth as much as $121 million, with Apple. “Apple buys smaller technology companies from time to time, and we do not comment on our purpose or plans,” said Apple spokesperson Steve Dowling. Austin, TX-based Intrinsity gained publicity for its efforts to speed up ARM CPU designs, including working with Samsung to introduce the 1GHz Hummingbird processor last July. According to the report, “many experts” in the chip industry believe that Apple relied upon Intrinsity’s Hummingbird chip as the basis for the iPad’s A4 processor.