- December 30, 2003
“The widely reported rumors, which Apple declined to address, suggest that the company will unveil an inexpensive iPod that will cover the end of the market dominated by cheaper MP3 players from Creative, Rio and Dell.
The risk in such a move would be undercutting brisk sales of iPods, which now range in price from $299 for a 10GB drive to $499 for a 40GB drive. In Apple’s fourth quarter, ended Sept. 27, sales of the iPod generated $121 million in revenue, up 9 percent from the prior quarter and 128 percent from a year ago. The company has said the iPod business is profitable.
‘I don’t think Apple currently needs to sell a $100 iPod at risk of cannibalizing sales of existing models and sacrificing gross margins,’ said Tim Deal, analyst with Technology Business Research in Hampton, N.H. ‘Apple already has the market lead, so I don’t see the need for (the $100 version) when people are buying $299 and $399 models.’”
- December 26, 2003
“In the not-too-distant future when compact discs are museum pieces and vinyl records are near fossils, 2003 will be remembered as the year digital music stepped into the mainstream. [...]
Mark Mulligan, an analyst with Jupiter Research, said: “A lot of the important building blocks have now been put into place. [...]
Effectively a device for storing music files, the iPod helped kickstart a rush to move music from the compact disc to the portable hard disc drive.
In an effort to boost iPod sales, Apple launched its own online music service in May 2003, offering music lovers a wide range of tracks for 99 cents.”
- December 21, 2003
- December 15, 2003
- December 8, 2003
“Bringing iTunes to Windows was obviously a bold move. Did you do much hand-wringing over it?
I don’t know what hand-wringing is. We did a lot of thinking about it. The biggest risk was that we saw people buying Macs just to get their hands on iPods. Taking iPods to Windows - that was the big decision. We knew once we did that that we were going to go all the way. I’m sure we’re losing some Mac sales, but half our sales of iPods are to the Windows world already.”
- December 5, 2003
Business 2.0 has created a list of executives and their advice for success in 2004. In the ‘How to Create Cool Technology’ category, Steve Jobs mentions video editing software and the iPod.
Editor’s note: The very successful iPod should make 2004 an interesting year for our favorite audio device.
- December 1, 2003
“The insightful brand strategy behind the iPod, iTunes and the latest part of this digital music package, the iTunes Music Store, wins Apple kudos for one of the clear brand hits of 2003, according to Prophet, a leading management consulting firm specializing in the integration of brand, business and marketing strategy.
‘We’ve identified a short list of three of this year’s brand hits and two of its misses,’ said Prophet Chief Executive Michael Dunn.‘Combined, they provide a very succinct lesson in the importance of understanding brand’s value to customers, how well the organization delivers on what the brand stands for, and how to make it stretch (or not) into new space to help the business grow.’”
- December 1, 2003
- November 28, 2003
At today’s all-day shopping event Apple Stores nationwide are offering 10% off music related products including the iPod.
- November 20, 2003
- November 20, 2003
“It’s a little known secret that Apple barely makes money off iTunes, despite the software’s popularity—nearly all revenues still go toward the copyright holders: the music labels.
By luring people in with the free iTunes, Apple put itself in a position to sell them its popular iPod mp3 player which is uniquely compatible with the iTunes software and is selling like hot cakes. Each $499 iPod brings in $175 in profit.”
- November 17, 2003
“Apple Computer CEO Steve Jobs this year becomes the first person to be named to Advertising Age’slist of leading brands three times. He’s made the Marketing 100 twice, as well as this year’s section, the even more selective Marketing 50.
Not bad for a guy who never had a traditional marketing career. This year, Mr. Jobs wins for turning the charged debate over the illegal downloading of music over the Internet into a marketing opportunity. His dual platform approach includes successful marketing of the iPod music player in tandem with iTunes, its online music store.”
- November 11, 2003
“Sponsored by action sports event coordinator ASA, a tour reaching 35 public high schools in seven major metropolitan areas provides students action-packed entertainment from extreme sports professionals and an anti-tobacco message in partnership with the Campaign for Tobacco-Free Kids.
On the sidelines of assemblies, students can see, hear and test drive iPods. In awe of how much music the iPods can store and how cool they are to use, many students are adding iPods to their wish lists.”
- November 5, 2003
In a financial analysts meeting on Wednesday, Steve Jobs, Apple CEO “rebuffed the idea that the iTunes music store should work with MP3 players other than the iPod, or conversely, that Apple’s iPod should work with other music download services.”
- October 24, 2003
A word of advice when ordering iPods from the Apple Store. Sometimes iPods are shipped directly from an overseas warehouse. In this case, they always come by international 3-day shipping, regardless of what shipping option you chose. If you paid the extra $9 for 2 day shipping, then you’ve wasted your money. I complained and Apple refunded my $9.
- October 23, 2003
- October 22, 2003
- October 21, 2003
Apple, in its continuing campaign to promote iTunes for Mac and PC has released several Internet ads on CNET’s Downloads.com. Featuring the same dancing silhouettes as the television commericials, the Internet ads have been placed on several download pages for Kazaa Media Desktop, Morpheus, Emusic Download Manager and other peer-to-peer/music download applications to lure readers to download iTunes.
- October 18, 2003
“Apple’s charismatic CEO sat down with NEWSWEEK’s Steven Levy—after introducing the Windows version of iTunes and the upgraded iTunes Music Store last week—to discuss the world of digital music. [...]
Still, $300 to $500 is an obstacle to a lot of people.
No, of course I don’t think it’s too costly. Fifty million homes have DVD players that cost that kind of money. For music lovers, I don’t think it’s a hurdle at all. There are sneakers that cost more than an iPod.
Some think you wouldn’t want to sell a $100 iPod because the profit margin would be so low.
What are you talking about? We’d love to have a $100 iPod! We just don’t know how to do it right now. We’re constantly trying to make cheaper iPods. We’re working on the next step.”
- October 17, 2003
Fow your viewing pleasure, Apple has now released the QuickTime video of yesterday’s Introduction of iTunes for Windows, as presented by Steve Jobs.