Limited availability of the Apple Watch is now expected to continue into June, according to a new report from The Telegraph. The articles quotes an internal memo from Apple retail chief Angela Ahrendts in which she notes that lack of in-store availability of the Apple Watch is expected to “continue through the month of May” and directs Apple retail store staff to advise customers to order their watches online in order to receive “the model they want earlier and faster.”
Many of you have been getting questions asking if we will have the watch available in store on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May. It has not been an easy decision, and I want to share with you the thinking behind it.
Ahrendts goes on to explain her reasoning, mostly in marketing language, describing the Apple Watch as an “entirely new category” and putting a positive spin on Apple’s new approach to “deliver the kind of service our customers have come to expect,” and that the Watch as an “object of self-expression” complicates Apple’s ability to deliver stock in stores with the number of band and design options available, as opposed to taking online orders. Notably, Ahrendts suggests that the current situation is an exception, and that Apple does not plan to launch all future products in this manner.
Apple has nearly doubled the number of scholarships for this year’s Worldwide Developers Conference in an attempt to bolster diversity, Re/code reports. The company is offering up to 350 scholarships to students age 13 or older and members of organizations working to promote science, engineering, technology and math education for women and minorities. CEO Tim Cook pledged to strive for more diversity after Apple’s diversity report released last April found the company predominantly made up of white males. Since then, Apple has donated $50 million to encourage more employment diversity in technology. A spokesman for the National Society of Black Engineers said his organization has been working with Apple for the past year to help its members learn more about STEM-related fields.
Samsung has created a team of about 200 employees working exclusively on displays for Apple, Bloomberg reports. The team provides screens for iPads and MacBooks, aids in product development, and only shares information about Apple’s business within the group, according to people with direct knowledge of the move. Even after years of legal fights between the two companies, Apple is Samsung’s biggest external customer, with Samsung set to produce Apple’s A9 processor for the next iPhone. LG, a rival for Apple’s display panel business, also has a dedicated team focused on Apple.
Apple has acquired camera technology company LinX, CNBC reports. The price of the acquisition appears to be around $20 million, according to sources who informed Dow Jones of the deal. The Israeli company develops high-quality imaging hardware for integration into mobile devices, and aims to “put SLR image quality” into users’ pockets, according to a press release last year announcing the company’s successful development of “miniature multi-aperture cameras designed for mobile devices.” The release notes that the camera modules are significantly smaller than typical mobile camera hardware while producing better quality results than typical smartphone cameras through various innovative technologies. It seems likely that Apple intends to use the company’s assets to help improve next-generation iPhone cameras.
Apple announced today it has released ResearchKit – a software framework designed to help doctors and other researchers gather health data from patients using mobile devices – to medical researchers worldwide. Apps developed with ResearchKit to study asthma, breast cancer, cardiovascular disease, diabetes and Parkinson’s disease have already enrolled 60,000 iPhone users.
Apple is hopeful that making the open source framework publicly available will expand researchers’ ability to recruit patients for studies and greatly increase the frequency and accuracy of data collected from individual patients. “Studies that historically attracted a few hundred participants are now attracting participants in the tens of thousands,” said Jeff Williams, Apple’s senior vice president of Operations. ResearchKit apps access data from iPhone sensors like the accelerometer, gyroscope, microphone and GPS to gain insight into a participant’s activity levels, motor impairments, memory and more. ResearchKit also works with iOS 8’s HealthKit health and fitness apps – with permission from the participant, ResearchKit apps can access and use data from the Health app such as weight, blood pressure, glucose levels and asthma inhaler use.
Sources close to Apple’s talks with Chinese banks say a disagreement over Apple’s fees has stalled Apple Pay’s rollout to China, MarketWatch reports. Despite rumors that Apple would wrap up negotiations in March, problems with UnionPay — the only company that handles inter-bank payments in China — have kept Apple Pay support for out of the iOS 8.3 Chinese release last week. An unnamed UnionPay employee said the company hasn’t made a deal with Apple or set a timetable for reaching one. Chinese banks also balked at the 0.15 percent charge Apple takes from the standard 2 percent fee on credit card transactions and the half-penny Apple collects from debit transactions in the U.S. Apple has also hit snags rolling out Apple Pay in other countries as well, including the U.K.
Less than a week after the public release of iOS 8.3, Apple has already begun the developer beta cycle of the next iOS update, with the release of the first iOS 8.4 beta to registered developers. As expected, iOS 8.4 appears to focus primarily on a redesigned Music experience to pave the way for Apple’s upcoming streaming music service, with a number of significant changes to the built-in Music app, paralleling some iTunes features such as Now Playing, Mini Player, and support for adding to and managing the Up Next queue.
The Music app redesign is apparently being overseen by Trent Reznor, the creative head at Beats Music, who has reportedly been working on a secret project at Apple since at least last fall. This first iOS 8.4 beta, featuring a build number of 12H4074d, is also accompanied by an Xcode 6.4 beta to support the new APIs and development environment, and notes about a dozen limitations with the new Music app at present.
It is expected that most of these are just issues related to the new Music app not being entirely finished in this first beta, and the app experience should improve through the remainder of the beta cycle.
Apple has announced its 2015 Worldwide Developers Conference will run from June 8 to June 12 at Moscone West in San Francisco. The event will feature technical sessions presented by Apple engineers and give developers exclusive access to the latest features of iOS and OS X. Select sessions from the event will be streamed online from the WWDC website and the WWDC app. Apple is expected to debut a new Apple TV featuring the long-awaited addition of an App Store at the event, along with a software development kit to get developers started on the necessary apps. Apple’s revamped music service will likely also be unveiled during the event. Tickets will be assigned via lottery, with applications being accepted here from now until 10 a.m. Pacific Time on April 17.
Despite the wording on Apple’s website, Apple Watch Sport doesn’t come with two bands, according to TechCrunch. Instead, the watch will come with three band pieces of the same color — one end with a fastener and two pieces that have holes, sized small/medium and medium/large to let users choose the appropriate fit. This development has thrown some cold water on sites like Bandswapper, which sprung up to let someone exchange an “extra band” which doesn’t fit their wrist for another band of the correct size.
Apple has approached more than a dozen artists to attempt to negotiate exclusivity deals for its upcoming streaming music service, Bloomberg reports, with the goal of encouraging users to pay for a subscription in order to gain access to content that would be unavailable through competing services. The list of artists, which includes Taylor Swift and Florence and the Machine, among others, have been in discussions with Apple about deals ranging from limited streaming rights to individual new tracks to closer overall partnerships with the new service. Music label executives and artists alike have been pushing back in recent months toward free-tiered streaming services such as Spotify, with Taylor Swift notably pulling her entire catalog from that service after it refused to restrict her latest album to only its paying customers. Apple’s new subscription service is expected to be available in a paid tier only, priced at $10 per month for individual users, and a previously unrevealed “family plan” that would be priced at $15, although it is unclear how many users would constitute a “family.”
Apple has been putting a strong effort into marketing the Apple Watch on U.S. prime-time television, Reuters reports. Since the March 9 Apple Watch event, the company has spent $38 million on its “Watch Reimagined” television campaign — only slightly less, in relative terms, than the $42 million Apple spent on TV spots for the iPhone 6 and iPhone 6 Plus. Out of more than 300 airings of the Apple Watch commercial, almost half have been in specific primetime spots, tied in with shows such as AMC’s “The Walking Dead,” the NCAA Men’s Basketball Tournament, and NBC’s “The Voice.”
Apple Watch quickly sold out of its initial launch allotments, and Apple Watch bands are also experiencing a shortage online. A glance at the Apple Watch bands page on the Apple Online Store reveals most bands will now be shipping in May. As of this writing, the 38mm Link Bracelet ($449) and 38mm Milanese Loop ($149) have 2-4 week shipping estimates, while the 38mm Modern Buckle is completely unavailable, in all sizes. It’s currently unclear what Apple Watch band stock will be like in Apple Retail Stores on April 24 and beyond.
Apple Watch models sold out very quickly after the device’s launch at 12:01 a.m. Pacific time this morning. Some models were showing shipping estimates of 4-6 weeks almost immediately after the Apple Online Store opened to accept pre-orders. The earliest shipping time available was a two-week estimate — the official April 24 launch date to May 8. As of this writing, only one Watch model in the entire lineup — the 38mm stainless steel Watch with Black Classic Buckle — has that same early shipping estimate. Sport models are now showing June for a shipping estimate, stainless steel models with Sport bands are getting 4-6 week estimates, while some other stainless steel models are showing June or July as an estimated shipping time. All Edition models are showing a June shipping estimate as of this time.
Apple Stores are also currently accepting Apple Watch try-on appointments. As of this writing, there are plenty of available appointments today and this weekend at many stores.
Apple has released iTunes 12.1.2, a relatively minor update that adds support for syncing photos to the iPhone, iPad, and iPod touch from the new Photos app for OS X, released earlier this week as part of the OS X 10.10.3 update. The release notes also note “several refinements to the Get Info window” and general stability improvements. iTunes 12.1.2 is available through the standard software update mechanism, or for direct download at iTunes.com.
Disney is putting pressure on Apple to carry more Disney-owned channels on its upcoming streaming television service, a new report from The Street reveals. The two companies are reportedly in negotiations regarding what content will be carried on the new service, expected to debut as early as this fall, with the issue of how many Disney channels Apple will be required to carry apparently forming a key point in the discussions. The report cites people with knowledge of the talks who have revealed that Disney is pushing Apple to take most — if not all — of its channels, including Disney, ESPN, and several spinoff channels, while Apple is trying to limit the amount of content carried in order to keep the price of its service down. Apple reportedly is hoping to formally announce the service in June, along with a list of content partners, with the service expected to be priced at $30-$40 per month for a 25-channel offering.
Apple today issued a press release officially confirming the preview and online pre-ordering of the Apple Watch for 12:01 a.m. Pacific Time, tomorrow, April 10, and availability for April 24. The Apple Watch will be available for customers to try on at Apple Stores and other select retailers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the U.K., and the U.S. In the release, Apple SVP of Retail and Online Stores, Angela Ahrendts, confirms earlier reports that the new device will be available solely online for the initial launch.
Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch. To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.
Customers will still be able to visit Apple Stores to try on the Apple Watch and explore its features, although even in this case, they are encouraged to make appointments online rather than simply walking into the store. In addition to Apple Retail Stores, the Apple Watch is also being previewed at Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, and select Apple Authorized Resellers in Japan and China, and will also be sold at several additional boutique stores in major cities beginning on April 24th, including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin.
Apple has acquired Dryft, a small startup that develops keyboard apps, TechCrunch reports. While the acquisition appears to have taken place last year, it has only recently come to light with LinkedIn profiles of a principal within the company showing him as having joined Apple last September as leading development for Apple’s “internal keyboard efforts.” It’s unclear whether the acquisition was for talent or assets, and financial terms of the deal haven’t been disclosed.
Apple has publicly released iOS 8.3, noting more than 50 new fixes and improvements across areas such as Wi-Fi and Bluetooth, Messages, CarPlay, Family Sharing, Accessibility, Enterprise features, orientation and rotation features, and more. The update also boasts improved performance for launching apps, responsiveness of apps, Messages, Wi-Fi, Control Center, Safari tabs, third-party keyboards, and other features. Notably, with iOS 8.3, Apple has also removed the “beta” label from its iCloud Photo Library feature which debuted last fall, optimizing it to work with the new Photos app now available in OS X Yosemite 10.3.3. Other notable fixes and improvements include a new Emoji keyboard featuring over 300 new characters, the ability to filter out Messages not sent by people in your contacts list, a way to report junk iMessages directly from the Messages app, italic and underline formatting options on the iPhone 6 Plus landscape keyboard, and the ability to remove shipping and billing addresses used with Apple Pay. iOS 8.3 can be downloaded by going to the iOS Settings app and choosing General, Software Update, or by connecting your iOS device to iTunes and using the Check for Update option found on the iTunes device summary screen.
Apple’s upcoming subscription music streaming service is facing new scrutiny from federal regulators, the New York Post reports. Sources confirm the Federal Trade Commission and Department of Justice are holding talks with music industry executives to see if Apple’s attempts to undercut streaming music competitors violate any antitrust laws. European regulators are conducting a similar investigation. Jimmy Iovine, Apple’s executive in charge of the streaming service, has gone on record saying he doesn’t like the way the freemium model employed by services like Spotify devalues music — an argument many record labels have made as well. While Apple’s attempts to negotiate with record labels for lower music prices than those offered to competitors have apparently failed, regulators are investigating whether Apple has made any exclusive deals with labels that would take content away from competing music services. Apple hasn’t announced deals with any major record labels.
Customers using Apple’s Reserve and Pickup service will only be able to reserve one Apple Watch for in-store pickup, MacRumors reports. All customers will be required to present government-issued photo ID when picking up their reserved watch, and Apple is painting a pretty dire picture for people who miss their pickup appointment or try to game the system. The reservation policy states, “Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock. There is a maximum of 1 reservation per customer. Number of reservations may be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system.”
Sources claim Apple was planning to allow two reservations per customer as recently as last month, but the limited stock has dropped that number to one. The limit doesn’t apply to pre-orders that will be shipped to homes starting April 24. Walk-in customers can try on a watch, but won’t be able to buy one.