Both of Pepsi’s Super Bowl commercials for this year’s iTunes promotion were ranked poorly by consumers in USA Today’s Ad Meter survey released Monday. The 45-second spot, which features various tunes coming out of Pepsi bottles when the caps are lifted, placed 27th out of the 55 most popular ads with a score of 6.01. Pepsi’s 30-second spot, which features Gwen Stefani and Eve and their hit song “Rich Girl,” ranked 45th with a score of 5.31.
Unfortunately for Napster, its anti-Apple commercial came in dead last of all the Super Bowl commercials in 55th place. The Napster ad, which received a score of 4.37, featured the company’s cat icon at a football game holding up a sign comparing the price of the new Napster To Go service with Apple’s iTunes Music Store.
For a record seventh year in a row, Anheuser-Busch won USA Today’s Ad Meter consumer ranking. This year’s winner featured a skydiver who refuses to jump. An instructor tosses out a six-pack of Bud Light to try and get him to. The guy still doesn’t jump, but the pilot does.
All of this year’s Super Bowl ads can be viewed at iFlim in QuickTime format.
“Apple and Universal Music are expanding their range to online music consumers by selling Chinese-language pop music for the first time in North America and Europe,” reports the Financial Times.
“More than 1,000 tracks by top Chinese artists on the books of Universal, the world’s biggest record company, including Jacky Cheung, Kelly Chen, Hacken Lee and Alan Tam, will be available from Apple’s iTunes stores in 15 countries, including the US, UK and Canada.
Universal says it is the first time this range of Chinese music will be legally available online outside its region of origin.”
The second Pepsi-iTunes commercial—which will air alongside the ad released earlier this week at the Super Bowl on Sunday—has been leaked onto the Web. It features the song “Rich Girl” by Gwen Stefani featuring Eve, who both make a brief appearance at the end of the ad. The track comes from the Gwen Stefani album Love, Angel, Music, Baby. The new commercial can be viewed here. The first Pepsi-iTunes spot, called “Bottle Songs,” can be seen here.
Pepsi today announced details of the four commercials it will be running during this Sunday’s Super Bowl. As previously reported, the company will air an ad for this year’s Pepsi-iTunes promotion, which kicked off on Monday. Pepsi said the iTunes ad is called “Bottle Songs” and features “a number of popular tracks from a series of music genres” and “illustrates how winning a free song from the Pepsi iTunes promotion is as easy as opening a bottle of Pepsi.” It will be shown in 30 and 45-second spots.
As part of the Pepsi-iTunes music giveaway, Pepsi is giving away 200 million free songs from the iTunes Music Store. Those who redeem a free song download will also be automatically entered in a sweepstakes to win one of 1,700 iPod minis.
The Boston Herald reports that Apple’s iTunes Music Store now has over 150 celebrity playlists, and that more and more stars are offering up their favorite songs every week.
“Celebrities usually approach iTunes, wanting to participate,” said Alex Luke, Apple’s director of music programming and label relations. “We work with them to schedule the playlists when it makes sense for everyone as their movie premieres or as their new album is released.’‘
Luke said Apple does not provide free products or music downloads to the celebrities. “No, everyone loves music and participates simply to share their favorites,” he said. “We’ve seen that everyone, celebrities included, love to play the role of DJ.”
Purchasing: The “Error -50” message appears when the user attempts to purchase a song or is in the process of downloading a purchased song. The purchase and/or downloads subsequently fail.
Previewing: The previewing issue causes many of the 30-second streaming previews offered in the Music Store to terminate prematurely after anywhere from 3 to 22 seconds. It appears that this issue is independent of the current streaming buffer size and prebuffering options offered in iTunes Preferences.
Though the reasons for the errors are unclear, the issue may have something to do with the recent upgrade to iTunes 4.7.1, which coincided with the release of the iPod shuffle. We invite users to post their experiences/problems in the comments below. Please be sure to include such information as your location and iTunes software version. Click on Read More if you need additional details.
Apple today announced that more than 250 million songs have been purchased and downloaded from the iTunes Music Store since it launched. The company said that iTunes users are now downloading 1.25 million songs per day—an annual run rate of nearly 500 million songs per year.
“When we launched the iTunes Music Store we were hoping to sell a million songs in the first six months—now we’re selling over a million songs every day, and we’ve sold over a quarter billion songs in total,” said Steve Jobs, Apple’s CEO. “iTunes is leading the way into the digital music era and together with iPod is changing the way millions of music lovers find and enjoy their music.”
The National Football League and Audible today announced an agreement to make recordings of this year’s remaining playoff games available for portable audio players, including Apple’s iPod. Football fans will be able to purchase the recordings at Apple’s iTunes Music Store starting next week. The first recordings for sale under the agreement will be this Sunday’s NFL conference championships, according to the two companies. Replays of the Super Bowl will also be available under the deal.
Apple will kick off another promotion with Pepsi later this month to give away 200 million free songs from the iTunes Music Store and nearly 2,000 iPod minis. Apple revealed details of the new promotion earlier this evening on its Web site, but later removed the page. As readers may recall, Apple and Pepsi launched a huge promotion at last year’s Super Bowl to give away 100 million downloads. The two companies also recently launched a similar promotion in Canada.
Starting at midnight on January 31, consumers will be able to look for codes under the caps of specially-marked 20-oz. and 1-liter bottles of Pepsi products for alphanumeric codes and a “Free song” message, which provides one free song download from the iTunes Music Store. After redeeming your free song code, you will automatically be credited with one entry in the iPod mini sweepstakes, which will give away one iPod mini every hour (24 a day) from February 2 to April 11, with one final drawing on May 2. Apple said it will be giving away approximately 1,700 iPod minis—all of which will be silver with an engraved Pepsi logo on the back.
Free iTunes downloads must be redeemed by May 23, while the iPod mini sweepstakes period ends on April 30. Apple said the odds of winning a free song are 1 in 3 and that code entry limits are 10 per day or 200 total. The company said the odds of winning the daily iPod mini drawing depends on the total number of eligible entries received that hour/day. According to the official rules, all non-winning entries will be eligible for the next day’s drawing and all subsequent drawings.
Game pieces will be printed underneath caps of Pepsi, Diet Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist and under the rim of specially-marked 32 oz. and 44 oz. fountain cups available at participating locations. It should be noted that last year’s promotion did not include Mountain Dew products, which many complained about.
Like last year, Apple and Pepsi are expected to air a new commercial for the promotion during the Super Bowl on February 6. An official announcement from the two companies regarding this year’s promotion should be dropped tomorrow.
Click “Read more” for a screenshot of the promotion page that appeared on Apple’s site. Thanks to iLounger Carlos Pero for the news tip.
Update: Apple has now reposted the promotion page and official rules on its Web site.
Subband Technologies has teamed up with 4Front Technologies to release of OSS 3D for the Mac OS X version of iTunes. OSS 3D “utilizes state of the art DSP technology allowing for the addition of Bass/Spatialization, 3D Surround, and various other real-time enhancements of the sound played in iTunes.” OSS 3D also provides additional functionality such as speaker resonance correction, a virtual subwoofer, brainwave inductance, high frequency restoration, center channel control, and more. Also included is a studio quality 10-band equalizer with built-in peak limiter to replace the one built into iTunes.
Apple has released iTunes 4.7.1 and iPod Updater 2005-01-11. The new version of iTunes includes support for the new iPod shuffle and other performance improvements. iPod Updater 2005-01-11 includes iPod shuffle Software 1.0 for iPod shuffle. The update also contains the same iPod software included in iPod Updater 2004-11-15 for all other iPod models.
Matias Corporation, maker of iLounge favorite iPod Armor, has introduced Key Maestro ($19.95), a software package for Macintosh users that eases use of iTunes in the background while you work in other applications.
“Lots of people like listening to iTunes in the background while they work, but it’s a pain to have to go into it just to skip a song or pause it or whatever else. With Key Maestro, you can keep working in the application you’re in, and control iTunes in the background using a keyboard shortcut. It’s really handy,” said Matias’ Vesna Vojnic. A free trial is available at Matias’ website.
During a keynote presentation Thursday at the International Consumer Electronics Show (CES) in Las Vegas, a Motorola executive previewed a new iTunes-compatible mobile phone with an iPod-like interface. “It syncs with a computer and the iTunes Music Store like an iPod does, and incorporates the iPod interface for navigating and playing digital music, said Ron Garriques, a Motorola executive vice president. The phone is the first of many Motorola devices that will support iTunes this year, said Garriques. He didn’t provide product details for the phone or say when it would be available.” Motorola in July announced a licensing deal with Apple to bring iTunes to its mobile phones. Last month, an Apple executive said the phone was due in the first half of 2005.
iPod and iTunes spokesband U2 can now buy songs from the iTunes Music Store in their home country. Apple has opened an iTunes Music Store for Ireland consumers. The Irish store offers the same features and €0.99 per song pricing as the other supported European stores. According to reports, Apple had originally planned to launch an iTunes Music Store for Ireland consumers alongside nine new international stores in October. The store was reportedly postponed at the last minute due to a disagreement with the Irish Music Rights Organization (IMRO).
OpenPeak, a leading provider of software enabling control of digital content, consumer electronics and systems in the Digital Home, today announced the company’s flagship Thinking Homes software will feature remote control support for iTunes. “Now, consumers using controllers powered by OpenPeak software can view and select play lists and songs without being tied to the PC that hosts the Apple iTunes library,” said Andrew Lona, OpenPeak’s Chief Marketing Officer. “This remote control software solution enables playback on an Apple AirPort Express with AirTunes or on a PC.” The full solution will be commercially available later this year.
Showtime Networks said today it has selected Apple gift cards and iTunes Music Store gift certificates for the company’s first quarter 2005 acquisition campaign. Qualified consumers who sign up to receive Showtime programing and subscribe for at least three months, will get a $25 iTunes Music Store gift certificate or a $25 gift card good at any of Apple’s retail stores in the U.S. The promotional period runs from now through March 31, 2005.
The California Tree Fruit Agreement and Apple have teamed up to offer free music downloads from the iTunes Music Store with the purchase of California peaches, plums and nectarines. The number of songs to be given away and the size of the purchase needed to qualify for the giveaway have not been set. In-store promotions are expected by early summer. “It’s a little difficult… to sell a message about health, and this is something just a little bit more fun,” said Marilyn Dolan, tree fruit spokeswoman. “We are hoping it’s something new and different enough that people will take notice.”
Apple said today that more than 200 million songs have been purchased and downloaded from the iTunes Music Store. The 200 millionth song was part of The Complete U2 and was purchased by Ryan Alekman from Belchertown, MA. “iTunes has now sold over 200 million songs, making it the world’s number one online music store by far,” said Steve Jobs, Apple’s CEO. “We’re thrilled to be making music an even more popular gift this holiday season with iTunes and iPod.”
Apple and PayPal today announced that the US iTunes Music Store now accepts PayPal for purchases of music, audiobooks and gift certificates. Starting today, PayPal users can shop at the store with a credit card, bank account or stored account balance. “We are thrilled that PayPal users can now buy their music on the world’s number one online music store,” said Todd Pearson, general manager of PayPal’s Merchant Services. “PayPal’s virtual wallet offers iTunes customers the convenience of paying in the way they prefer.” The first 500,000 customers to open a new iTunes account in the US using PayPal as their form of payment before March 31, 2005, will receive five free songs.
Apple’s iTunes Music Store and Napster 2.0 are the most recognized online music services, according to a new study from global marketing research firm Ipsos-Insight. “New findings from TEMPO, the company’s quarterly study of digital music behaviors, reveal that in summer 2004, American downloaders aged 12 and older were equally as likely to be aware of Napster 2.0 and Apple’s iTunes on a top-of-mind basis (20% each). However, when prompted with brand names, about four out of five (79%) downloaders recognize the Napster 2.0 brand, while nearly half (46%) are aware of iTunes.”