During Apple’s iPhone OS 4 event today, Steve Jobs announced the creation of a new mobile advertising platform which will be integrated directly into the iPhone OS. The new platform, named iAd, is designed to allow developers to easily add in-app advertising to their applications by supplying ads through a centralized advertising network without having to implement their own solution. Apple will take care of selling and hosting the ads, providing developers with the industry standard 60% of advertising revenue.
Jobs explained that Apple wants to provide incentives for developers to keep free apps as free, but that ads based on search have not been as successful on mobile devices as they have on the desktop as users spend most of their time in apps rather than searching in a web browser. He went on the explain that the average iPhone user spends 30 minutes each day using applications, and supplying even 1 ad every 3 minutes would equate to 10 ads per day. Jobs notes that with 100 million iPhone users, this presents one billion ad opportunities per day within the iPhone community. Apple is also looking to improve the quality and accessibility of in-app advertising, with more interaction than typical web ads and allowing users to view advertising without being taken out of the application that they are currently using, thereby encouraging users to click on ads without having to worry about leaving the current app.
During the course of its iPhone OS 4.0 Sneak Peek event today, Apple noted that the operating system software will be available in at least three different versions: one that is fully feature-enabled with multitasking for the iPhone 3GS and 2009 “third-generation” iPod touch, one that is limited by the less advanced hardware in the iPhone 3G and 2008 “second-generation” iPod touch to not support multitasking, and finally, a third version for the iPad, which will come later than the other Summer versions, in Fall. No mention was made during the presentation of the original iPhone and iPod touch, released in June and September, 2007, respectively.
Two separate questions were asked during a Q+A session, however, attempting to pin Apple down on whether iPhone OS 4 would be available for the earlier devices; responses from Apple, including Steve Jobs, appeared to suggest otherwise. He stated that earlier hardware wasn’t capable of supporting iPhone OS 4.0 features, differing based on model, and suggested that it wasn’t Apple’s choice, but rather just limitations of the devices. Additionally, Jobs suggested that sales of the iPod touch and iPhone 3GS had really taken off in the past year, so that more devices were being supported than not, and said that while users of the older products may miss features like multitasking, “if that’s an incentive for them to upgrade to a new phone, that’s terrific.”
Updated: Apple’s iPhone OS 4 Preview page explicitly leaves out the original 2007 iPhone and iPod touch from its list of compatible devices.
Presented in reverse chronological order, iLounge’s complete coverage transcript from the iPhone OS 4.0 Sneak Peek Event is included below for your reference. The transcript includes the full event, which will likely be available in QuickTime video format later today from Apple, as well as a journalists’ question and answer session that followed the event, which is typically not included in Apple’s videos. Click on the title of this article for all of the details.
Apple today announced the release of iPhone OS 4.0, the next generation operating system for its line of mobile devices. Scheduled to ship this summer, with a developer preview available today, OS 4.0 adds 1,500 new developer APIs and 100 new user features to the existing iPhone OS platform. The OS 4.0 update will be fully supported on the iPhone 3GS and third-generation iPod touch models, while the second-generation iPod touch and iPhone 3G will support “many” but not all of the new features. Prior-generation devices, including the original iPhone and iPod touch, will apparently not support iPhone OS 4.0 at all. The initial release of OS 4.0 will be for the iPhone and iPod touch platforms only; an iPad release is expected later this fall.
During the announcement, Apple specifically discussed and demonstrated seven major new features that will be introduced in OS 4.0: Multitasking, Folders, Enhanced E-mail, iBooks for iPhone/iPod touch, Enterprise Features, Social Gaming, and iAds. In short, the features enable background music from applications such as Pandora and background turn-by-turn GPS directions from apps such as Tomtom, folder organization of apps, unified e-mail inboxes and threaded discussions, a customizable Home screen background, greater device security, online matchmaking for games, and “emotional” advertising. The features will depend in some cases on iTunes 9.2, which will presumably be released alongside the new OS in Summer. Click on the title of this article for detailed discussion of all of these features, and more. Apple’s official press release announcing iPhone OS 4 can be seen here.
iLounge is headed to Cupertino, California to provide live coverage of Apple’s iPhone OS 4 event. The event will be held at Apple’s campus within its Town Hall presentation room, and will begin at 10:00 a.m. Pacific Time, or 1:00 p.m. Eastern Time. Apple is expected to discuss details of its upcoming revisions to the operating system for the iPhone, iPod touch, and iPad, including a new mobile advertising platform. As we have done in the past, iLounge.com will take you to our streamlined special event page half an hour or so before the event; you can set your bookmarks ahead of time to live.ilounge.com, and we also hope to update our Flickr account with new photos.
Apple has posted its latest iPhone 3GS television advertisement online. Entitled “Concert,” the new spot sticks to Apple’s recent trend of iPhone advertisements that are more testimonial in nature, and features a female narrator explaining how she heard a song she liked, used Shazam to find out the title and band, purchased the album from the iTunes Store, and then used the iPhone to find an upcoming concert and buy tickets. The new TV ad is available for viewing now on Apple’s website.
Apple has begun sending email invitations to select members of the media inviting them to a “sneak peek of the next generation of iPhone OS software.” The invitation features a large graphic with a large “4” shadow spread across a blue background, with “Get a sneak peek into the future of iPhone OS” overlaid in white text. The event will be held on Apple’s Cupertino, CA campus and will begin at 10:00 a.m. Pacific Time on April 8.
Following the device’s release on Saturday, one iPad owner has discovered pointers to a number of upcoming iPhone OS devices within the iPad’s filesystem. The Boy Genius Report states that two references were found for new iPhones; iPhone 3,2 and iPhone 3,3 are both new, with the iPhone 3GS being identified as iPhone 3,1. A new iPod touch model, iPod 4,1—compared to the third-generation touch’s iPod 3,1—has been found, as has a reference to iProd 2,1, believed to be a next-generation iPad. While these references offer little in the way of information about these upcoming products, they have generally correctly indicated that a given product is coming, as with the iPad, which first surfaced as a prototype—iProd 0,1—in March 2009, then again in August as iProd 1,1, which is believed to be the currently shipping product.
Craig Rothwell, inventor of the iControlPad peripheral for jailbroken iPhones, has taken issue with a recently-published Apple patent application that appears to describe a device much like his own. Entitled “Accessory For Playing Games With A Portable Electronic Device,” the application describes a controller-like accessory—with standard game controller buttons—with a recess in the center into which a user can place a touchscreen gaming device. Variations on the design include one with a rotating dock connector for connection to the device, one which connects wirelessly, and one that offers wireless connectivity to other devices.
In a post titled “An extremely sinister development,” Rothwell said he and his colleagues “were very very surprised to see that Apple have [sic] allegedly filed a patent for our original iControlPad design some 6 months after we revealed it,” promising to give “More updates once we get a more clear picture of what the h—- is going on.” Development on the iControlPad dates back to May 2008, while Apple’s application was filed in September 2008. [via Pocket Gamer]
The U.S. International Trade Commission has announced that it is launching an investigation into whether HTC is guilty of patent infringement, as Apple claims. According to the announcement, the products being investigated “relate to hardware and software used in mobile communication devices, including but not limited to cellular phones and smartphones.” Apple filed a complaintand an accompanying lawsuit against HTC in early March, claiming infringement on “20 Apple patents related to the iPhone’s user interface, underlying architecture and hardware.” HTC later released a statement saying it disagreed with Apple actions and that it would “fully defend itself.”
Apple has posted its latest iPhone 3GS television commercial online. Entitled “Commute,” the ad continues Apple’s recent trend of iPhone advertisements that are more testimonial in nature, and features a male narrator explaining how he missed his train, was able to check on the next one from the phone, received a phone call asking about a document that he was able to retrieve and email while on the call, and spent the rest of his commute watching streaming video. The new TV ad is available for viewing now on Apple’s website.
Kleiner Perkins Caufield & Byers (KPCB) has announced that it is doubling its iFund to $200 million of venture capital for iPhone apps. Originally announced in March 2008, the iFund is pool of funds designed to help KPCB find and back budding iPhone developers. According to the company, the entire original $100 million iFind is now fully committed across 14 companies, accounting for more than $100 million in 2010 mobile revenue, more than 100 million aggregate mobile downloads, and 18 titles that reached the Top 10 on the App Store. In addition, iFund-supported companies have more than 20 applications in development for the iPad, 11 of which will be available on April 3: seven games from ngmoco including We Rule, GodFinger and WarpGate, Doodle Buddy and Star Smash from Pinger, textPlus from GOGII, and Shazam from Shazam Entertainment.
Apple’s upcoming iPhone OS 4.0 will allow users to run multiple third-party applications at once, managing these through an interface similar to that of Mac OS X’s Exposé feature, according to an AppleInsider report. Citing people familiar with Apple’s plans for the new software, the report states that users will employ a key combination—possibly a double-tap on the Home button, which currently triggers a user-definable action—to trigger an Exposé-like interface that will present a series of icons representing currently running apps, letting users switch in between them. Once a selection is made, the interface reportedly zooms out and transitions to the selected application. Additionally, the report claims that the new software sports a global mailbox view and the ability to add contacts directly to the home screen, although it notes that either one, or both, of these features could be cut before the software is released. Daring Fireball’s John Gruber mentioned iPhone OS 4.0’s third-party multitasking capabilities in a brief posting earlier this week, while Apple CEO Steve Jobs recently confirmed in an email to a customer that a universal mailbox would be coming to the iPhone.
Taiwanese firm Elan Microelectronics has filed a patent infringement complaint against Apple with the U.S. International Trade Commission (ITC). The AFP reports that the complaint alleges that Apple is violating Elan’s patents related to touch-sensitive input devices with multi-touch capabilities, specifically with the iPhone, iPod touch, MacBook laptops, the Magic Mouse, and the iPad. “We have taken the step of filing the ITC complaint as a continuation of our efforts to enforce our patent rights against Apple’s ongoing infringement,” Elan said in a statement. “A proceeding in the ITC offers a quick and effective way for Elan to enforce its patent.” Elan requesting that the ITC bar Apple from importing the products into the United States, and prevent it from selling any of the products in the United States that it has already imported. Elan filed a lawsuit against Apple in April of 2009 over the same alleged infringement. [via MDN]
Apple is working to build a pair of iPhones for release this year, one a sequel to the company’s prior GSM handsets, and the other built to work on CDMA networks, according to a new report. Citing people briefed by the company, the Wall Street Journal reports that the CDMA iPhone will be built by Pegatron Technology Corp., the contract manufacturing subsidiary of Taiwan’s ASUSTeK Computer, and is scheduled to go into mass production in September. This new model would allow Apple to offer the iPhone on both Verizon Wireless and Sprint in the U.S., along with a small number of carriers in countries including South Korea and Japan. The new GSM model is being made by Hon Hai Precision Industry, the same company that produced Apple’s prior iPhones, and will likely be thinner and have a faster processor, according to the report.
Following the publication of the WSJ report, Engadget was informed by an anonymous source that the next-generation iPhone would be announced on Tuesday, June 22, and would be dubbed the iPhone HD. In a separate report calling the WSJ out for lack of details on the next-generation iPhone, Daring Fireball’s John Gruber suggested that the next-gen iPhone would be powered by an A4-family CPU system-on-a-chip, and sport a 960x640 quadruple resolution display, second, front-facing camera, and third-party multitasking thanks to iPhone OS 4.0. These reports follow the appearance of images and video of a supposed fourth-generation iPhone replacement faceplate, which was slightly taller than that of current iPhone models and featured a prominent hole next to the handset speaker, supposedly for a front-facing camera.
New photos and a video have appeared online claiming to show the LCD, digitizer, and faceplate of the fourth-generation iPhone. Photos appearing on Apple.pro (Translated Link) show that the glass face, LCD, and digitizer are in fact all one piece, like the original iPhone, and not separate components as they are on the iPhone 3G and iPhone 3GS. The faceplate is slightly taller than that of the iPhone and iPhone 3G/3GS, and features a circular hole to the left of the handset speaker that is supposedly for a front-facing camera. While an iLounge source with a trusted track record did not know whether the component was legitimately from the fourth-generation iPhone, a new video from Colombian repair shop SmartPhoneMedic shows what appears to be an identical part, which is again claimed to be the faceplate of a fourth-generation iPhone and is compared with that of an iPhone 3G. As Mac Rumors notes, while it is not unusual for Asian suppliers to offer claimed future-generation Apple product parts, many of the claims have not held up when compared with the actual product. Continue reading for more pictures and the video in embedded form.
Radio Shack is preparing to offer the iPhone in 3,000 of its 4,500 stores across the U.S. beginning March 28, according to an AppleInsider report. The report states that the expansion will see Radio Shack become the second-largest third-party retailer of the iPhone in terms of retail locations, second only to Walmart and ahead of both AT&T and Best Buy. According to the report, the retailer will promote the rollout in its March 28 circular, with pricing for each iPhone model set at roughly $5 off the MSRP, or $95 for the 8GB iPhone 3G, $195 for the 16GB iPhone 3GS, and $295 for the 32GB 3GS. Radio Shack began selling the iPhone in a limited number of stores in November 2009.
A new Apple job listing suggests the company is planning to include Long Term Evolution (LTE) “4G” cellular radio technology in future devices, such as the iPhone and possibly iPad. The listing for a “Cellular Technology Software Manager” calls for “[e]xpert knowledge of one or multiple cellular technologies: WCDMA/UMTS, HSPA, HSPA+, LTE etc.” Applicants must also “understand the development cycle of phone, IOT, and certification process and carrier approval process.” Both AT&T and Verizon have announced plans to move to LTE networks over the coming years, with Verizon expected to begin its rollout later this year and AT&T expected to begin deployment in 2011. [via Engadget]
Following rival carrier Bharti Airtel’s announcement that it would begin selling the iPhone 3GS in India today, Vodafone has announced that it too is offering the iPhone 3GS in the region starting today. Airtel is offering the 16GB model for 35,500 rupees (roughly $780) and the 32GB model for 41,500 rupees (~$913) and is also giving iPhone 3GS customers 500 MB of free data every month for a year from the date of activation; Vodafone’s pricing has yet to be announced. Bharti Airtel and Vodafone launched the iPhone 3G simultaneously in August 2008.