Apple has released three new television ads for the iPhone 3G. All three ads, “Lonely Planet,” “Cro Mag,” and “Vicinity,” highlight the process of launching, browsing, and purchasing from the App Store, each using a different application displayed on the phone in front of a plain white background, but using the same narration. “Lonely Planet” highlights the Lonely Planet Mandarin Phrasebook, “Cro Mag” features Pangea Software’s Cro-Mag Rally, and “Vicinity” spotlights ActiveGuru’s app of the same name. All three ads are now available for viewing on Apple’s website.
Substantially breaking with prior tradition, which saw little publicity for point releases of its software, Apple has today taken active steps to promote version 2.0.2 iPhone Software, posting a new web page dedicated to the recent iPhone Software 2.0.2 update, an iTunes Store link, and a SMS text message to notify users of the release. The web page offers step-by-step instructions on how to update an iPhone to the most recent software, accompanied by related screenshots, while the text message reads: “An important software update for iPhone 3G has been available on iTunes since this past Monday. To get it, simply synch your iPhone 3G with iTunes and click the ‘Check For Update’ button.” It is unclear whether the announcements are related to an MSNBC article from earlier this week calling for better notification of iPhone and iPod touch software updates, or whether they are a response to legal threats relating to poor iPhone 3G performance, which Apple claims that the 2.0.2 software fixes.
Orange, one of two carriers of the iPhone 3G in Poland and the country’s largest mobile operator, has admitted to paying actors to stand in line for the handset in order to attract customers. “We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone,” an Orange spokesman said. Rival carrier Era’s stores had no lines for the phone, which went on sale in Poland and twenty other countries today.
Apple is planning to build between 40 and 45 million iPhone 3Gs between now and August 2009, according to a BusinessWeek report. Citing a person familiar with the company’s plans, the report says that Apple boosted its production plans — they had expected to build 30 million in 12 months — due to stronger than expected initial sales. To be able to reach that number, the article suggests, Apple will need to continue its international rollout, avoid component supply constraints, and address performance complaints. Needham & Co. analyst Charlie Wolf adds that the company will also need to work on cutting down the time it takes to purchase and activate the phone. “The physical process of activating the phone is the bottleneck,” Wolf says.
Takeshi Natsuno, developer of Japan’s first Internet cell phone service, i-mode, has praised the iPhone in an interview with the AP, saying that his country’s cellular manufacturers could “never” produce such a device. “This is a great device,” Natsuno said while holding his iPhone 3G. “This kind of device cannot be produced by Japanese manufacturers. Never.” Natsuno, who left Japanese carrier NTT DoCoMo three months ago, described current Japanese cellular executives as conservative, and lacking the creative sensibilities of Apple CEO Steve Jobs. “They have to take a risk,” he said. “To do that, clear direction, clear vision, clear leadership are necessary.” Although Natsuno is obviously enthusiastic about the iPhone’s ease of use and multi-touch interface, he admits to carrying a DoCoMo handset as well, because the iPhone lacks some Japan-centric features such as wallet phone capability.
Mobile TeleSystems (MTS) and Apple have reached an agreement on the sale of iPhones in Russia, according to a Reuters report. Citing an anonymous market source, the report states that retail sales of the phone will begin in October. “MTS has made an agreement with Apple on the sale of iPhones,” the source said. “Sales are likely to begin in October.” Apple CEO Steve Jobs has previously said that he expected a Russian carrier agreement to “happen later this year,” and MTS has confirmed that it has held talks with Apple about offering the iPhone. It is currently unknown whether the agreement would be exclusive.
Update: Russian newspaper Vedomosti is reporting (Translated link) that two other major Russian carriers, Vimpelcom and MegaFon, have also signed agreements with Apple to offer the iPhone 3G. The report claims that both Vimpelcom and Megafon have each agreed to sell 1.5 million iPhones in the next two years, while MTS is said to be committed to selling one million of the devices over three years.
Apple has been sued for failure to live up to its iPhone 3G performance claims. Plaintiff Jessica Alena Smith filed a federal lawsuit against the company in U.S. District Court in Alabama, alleging that despite Apple’s claims that the device is “twice as fast,” it is slower than advertised and prone to dropping calls. “Apple sold these devices on the promise that they were twice as fast as the pre-existing phones and that they would function suitably, or properly, on the 3G network. But, thus far, Apple and the phone have failed to deliver on this promise,” said Jonathan Kudulis, an attorney with the Trimmier Law Firm that is representing Smith. In her filing, Smith seeks class action certification to represent additional iPhone 3G purchasers.
Both Vodafone in India and SingTel in Singapore have announced their pricing for the iPhone 3G, which will launch in both countries on August 22. Vodafone will charge Rs 31,000 (~$709) for the 8GB iPhone 3G and Rs 36,100 (~$826) for 16GB models. Customers who pre-registered for the iPhone 3G with Vodafone will be able to visit a select Vodafone Store on August 20 or 21 and confirm their booking by paying Rs 10000 as a deposit. The customer will then be given an appointment date on the 22, at which they can pay the remaining balance, receive their phone, and get a full demonstration. iPhone-specific service rates and pricing have yet to be announced; however, initial reports suggest that the high hardware prices will likely keep most potential Indian users from being able to afford the device in the first place.
SingTel will offer the phone on a tiered pricing scale, with prices for the 8GB model ranging from free to S$348 (~$247), and the 16GB models priced between free and S$508 (~$361). Three iFlexi plans will be offered with the handset, priced between S$56 (~$40) and S$205 (~$145) per month and including between 1GB and 3GB of bundled data per month. For more information on SingTel’s pricing and service plans, visit the carrier’s iPhone page.
Update: Bharti Airtel has also announced its pricing for the iPhone 3G in India, and will offer the handest for the same prices as Vodafone: Rs 31,000 for the 8GB model and Rs 36,100 for 16GB models.
Apple has released iPhone Software 2.0.2, the latest update to the iPhone and iPod touch software. As with software version 2.0.1, Apple describes the new software as containing simply “bug fixes.” It is currently unclear whether this update will address the reception problems currently being experienced by some iPhone 3G users. The download is 248.7MB in size for the iPhone 3G and 241.9MB for the iPhone, and is available now for the iPhone, the iPhone 3G, and iPod touch units running software version 2.0 or later through the update feature in iTunes.
Update: The “Update All” button has been removed from the mobile App Store’s Update section.
Turkcell, Turkey’s largest wireless provider with 35.4 million customers, has announced that it will begin offering the iPhone 3G in Turkey later this year. Vodafone previously announced that it will offer the iPhone in Turkey, making Turkcell Apple’s second carrier partner for the country. Turkcell said the iPhone will be available to both subscription and prepaid customers, but did not provide a release date or pricing information.
iPhone Software 2.1 beta 4 has been released to select iPhone developers, surprisingly stripped of the push notification service support seen in earlier beta releases of 2.1. According to Apple, the feature — designed to let applications such as instant messaging services continue to provide updates even when not active — has been pulled “for further development.” Apple has previously said the feature would be ready by September; it is unclear whether its removal is indicative of a delay.
Apple is planning on issuing a fix for current iPhone 3G reception problems through a software update rather than a physical recall, according to a BusinessWeek report. Citing two anonymous but “well-placed” sources, the article claims the problems are being caused by glitches related to a communications chip made by Infineon, corroborating an earlier statement from Nomura analyst Richard Windsor. One BusinessWeek source suggests that the glitches are solely caused by the Infineon chip, which the article notes is fairly new and is yet untested in high volumes. Another source claims those problems may be also be linked to overly-agressive 3G bandwidth demands, saying that Apple programmed the Infineon chip to demand a more powerful 3G signal than the iPhone really requires, causing the phone to decide that there is insufficient power available, and switch to the slower (EDGE) network. According to the report, the problem appears to be increased in areas where there are more active 3G devices than AT&T and Apple had planned for. Neither Apple nor Infineon has yet made a statement regarding reception issues with the iPhone 3G.
Both T-Mobile in the Netherlands and Vodafone in Australia have suggested that connection and reception problems with the iPhone 3G were caused by the device, and not by their networks. In a posting (Translated link) on its company blog, T-Mobile Netherlands blamed Apple for the problems, saying, “The 3G coverage of T-Mobile is as good as the competition, there can therefore not lie. We suspect that it is a hardware / software specific issue of the iPhone itself.” CNet reports that “there can therefore not lie” should actually be translated as “so that should not be the issue.” A separate story from the Sydney Morning Herald cites an unnamed telecom source as saying that Apple provided carriers with the iPhone 3G the day before the device hit the market, leaving no time for proper testing. Jessica Forrest, a spokeswoman for Vodafone Australia, added that the iPhone 3G issues were device-specific and had nothing to do with the carriers’ networks. “We are aware of the issues on the iPhone 3G and we’re working with Apple to provide a solution,” she said.
Best Buy will become the first independent retailer of the iPhone in the U.S. when it begins selling the iPhone 3G across 970 full-size stores and 16 Best Buy Mobile locations on September 7, reports the Associated Press. “We had a lot of work to do, obviously, to get in a position where Apple and AT&T would feel good about Best Buy Mobile carrying it, and that’s what we’ve done in the last 18 months,” said Shawn Score, president of Best Buy Mobile. Best Buy also offers the iPod and some Mac computers in its stores, a relationship that Apple spokeswoman Natalie Kerris pointed to as the reason Best Buy would be able to sell the iPhone. Last week Best Buy announced that it had completed a two-year conversion of its stores to include upgraded cell phone departments, which will be branded Best Buy Mobile and will now be able to handle handset activations. Best Buy Mobile is a joint venture with Carphone Warehouse, which offers the iPhone in the United Kingdom.
Update: Best Buy has issued an official press release confirming that it will begin sales of the iPhone at its U.S. stores on September 7.
“The iPhone has changed the way people think about their mobile phones, and we are delighted to help more customers get their hands on this revolutionary product,” said Brian J. Dunn, president and chief operating officer, Best Buy. “Our Best Buy Mobile employees have the training and expertise to deliver the best experience possible for our customers - from the initial purchase through the life of their iPhones.”
Numerous reports indicate that Apple and AT&T are investigating a rash of iPhone 3G connection problems affecting some handsets. A San Francisco Chronicle article tells the story of one iPhone user, who claims to have had ongoing connection problems with the 3G. “I was driving down Folsom Street in San Francisco, and I got a dropped call 10 times. I get dropped calls just standing in one place,” said Stephen Yarbrough, a 34-year-old accountant. “I’m extremely annoyed, but I’m hopeful a software update will fix it.” Later in the piece, AT&T spokesman Mark Siegel said that while customer concerns were being looked into, it is difficult to know if they are widespread or related to individual circumstances. “How a device performs in individual situations depends on circumstances like where you are in the 3G coverage, how close you are to a cell site. Things like terrain and buildings all come into play,” Siegel said. “I’m not denying that people are having a less than satisfactory experience, but overall, the phone is doing great.”
CNet staffer Tom Krazit points to an Apple discussion thread on the topic, noting that iPhone 3G users are having trouble connecting, and staying connected, to 3G networks, with the phone switching between 3G and EDGE networks even when sitting still. In addition, Krazit notes that international iPhone 3G users are reporting similar problems, suggesting the issue lies with the handset as opposed to the network. Finally, Nomura analyst Richard Windsor has said in a note to clients that the problem may stem from an immature chipset from Infineon. “We believe that these issues are typical of an immature chipset and radio protocol stack where we are almost certain Infineon is the 3G supplier,” Windsor wrote, adding that because the problems are likely to be embedded in the low-level software and the chipset, a firmware upgrade is unlikely to fix the problem. Are you experiencing connection problems with your iPhone 3G? Let us know in the comments below. [via MDN]
Google has launched a new version of its online Google Translate tool optimized for the iPhone and iPod touch. According to the Google Mobile Blog, the web app is “optimized for speed, supports all of the existing Google Translate language pairs, and uses a client-side data-store on your iPhone to hang on to your past translations so you always have them at hand, even if you can’t use the local data network.” Google Translate for iPhone and iPod touch can be accessed now by visiting translate.google.com on the mobile Safari browser.
Latin American cellular operator America Movil has announced that it will launch the iPhone 3G in ten additional countries on August 22. Having already launched the device in Mexico, Movil plans to begin selling the phone in Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Honduras, Paraguay, Peru, and Uruguay on the 22 as part of a wider 20-country roll out. Reuters reports that rival telecom Telefonica S.A. is also preparing to launch sales of the iPhone 3G throughout Latin America later this month, and also states that America Movil’s Brazilian unit Claro is expected to begin sales of the device “in the coming months.”
The iPhone 3G will be introduced in Romania, India, and the Philippines on August 22, the countries’ carriers have announced. Orange has announced that it will begin offering the phone in Romania on the 22, with pre-orders beginning on August 7. Bharti Airtel will begin offering the phone in India on August 22, possibly before Vodafone will start its sales in the same region. Finally, Globe Telecom has announced that it will offer the iPhone 3G in the Philippines from August 22, with reservations being offered immediately. Out of the three carriers, only Globe Telecom has announced pricing details thus far. It will offer the 8GB iPhone 3G for free and the 16GB model for as little as P5,500 (~$126) with a two-year commitment on its most expensive (P4999; ~$114) monthly plan, pricing for the handset is tiered based on the plan the user chooses. It will also offer the iPhone for prepaid customers at a cost of P41,889 (~$957) for the 8GB model and P48,899 (~$1,117) for the 16GB model. Full handset and service pricing can be found on Globe’s website.
Update x2: O2 in the Czech Republic, Orange and Era (Translated link) in Poland, and T-Mobile in Hungary have all announced that they will offer the iPhone 3G in their respective countries beginning on August 22.
Colorware is now offering its mail-in custom coloring services for the iPhone 3G. Available with either solid or metallic paint for a total of 35 color options, each selection comes with a high-gloss, scratch resistant finish formulated to protect against minor scuffs from normal usage. Coloring for the back only costs $150, while the frame ($20), home button ($20), SIM card tray ($10), and earbuds ($10) can all be colored as well, for an extra charge. Colorware’s Mail-in Custom Coloring service for the iPhone 3G is available now, with devices shipping back in approximately two weeks.
Apple today released iPhone Software 2.0.1, the first update to the iPhone and iPod touch software since the release of the iPhone 3G and the arrival of the App Store. According to Apple, the update contains simply “Bug fixes.” The download is 249.2MB in size for the iPhone, or 246.7MB for the iPod touch, and is available now for the iPhone, the iPhone 3G, and iPod touch units running software version 2.0 through the update feature in iTunes.