You’ve seen the photos of iPhone: here are the photos of iPhone’s box and box contents. Just like Apple’s old premium iPods—the way they used to be packaged before price drops and smaller packages prevailed—the iPhone comes with premium items such as a charging, audio, and synchronization Dock, as well as a USB Power Adapter. It also includes current iPod-like fare, specifically a Stereo Headset (earphones with microphone), a Dock Connector to USB Cable, and printed documentation. New to the package is a cleaning cloth, provided to help keep the screen shining. iTunes 7.3 remains a download from the Apple.com web site, rather than a CD in the box.
You can see iLounge’s first iPhone unpacking photos here. Additional photos are available from the link below.
Update: Apple has posted manuals for the iPhone to its web site. With the Mac OS X application Preview, you’ll see TOC and Index links.
Hands-On: iLounge’s editor Larry Angell notes from his retail iPhone the setup process to transfer an existing line to iPhone was extremely fast, and called in a report to us from the road. He notes, however, that AT&T network speeds, which were reportedly upgraded for iPhone, do not appear to be very fast in his initial tests of the EDGE network. His second call on iPhone was dropped one minute in, and his third call also disconnected after several minutes. AT&T’s network appears to be taking a hit with the addition of the many new iPhone users.
Larry adds that, despite other data questions he still has, Google Maps is running very fast on his iPhone. It’s also pulling up correct, nearby locations with a surprising degree of accuracy as to his present location. Perhaps from his launch day excitement, he’s finding that the screen is smudging from his face, but it’s not visible head-on—the screen is still perfectly clear. It’s only visible on odd angles. He also feels that the iPhone is much slimmer than most of the photos give it credit for being. In brief web testing, he notes that MP3 and certain movie files found on web pages will play back on iPhone, but YouTube videos found embedded on a page (such as iLounge) will not, so you’ll need to use the YouTube browser. We’ll add more impressions shortly.
Apple has posted a series of brief videos explaining how to perform simple tasks on the iPhone. Videos include “Silence the ring,” “Delete a message,” “Create your favorites list,” “Assign a ringtone,” “More song controls,” “Browse in Cover Flow,” “Magnify to edit,” “Mail preferences,” “Set a passcode,” and “Reset you iPhone.” All ten “Finger Tips” videos can be viewed from http://www.apple.com/iphone/ .
Surprising some who believed that lines of customers for iPhone would not materialize, or that such lines would be restricted to only New York City and major cities in California, large groups of anxious iPhone buyers have formed at Apple Stores and AT&T locations across the United States. As of noon local time on the East Coast, iLounge editors and readers in Florida, Ohio, Tennessee and California reported groups of over 50 people already queued at local stores before noon local time, only a few having slept overnight to be close to the head of their lines. You can follow iLounge editor Larry Angell’s live updates from Columbus, Ohio at this link.
After noon, the crowds continued to swell, nearing 100 even in non-flagship Apple locations. By 4PM EST and 1PM PST, flagship Apple Stores in New York City and Los Angeles, as well as select other locations, had lines of over 200 people waiting for iPhones. At 2PM on each coast, Apple Store employees “blacked out” the stores’ windows as they prepared to move iPhones into display positions around each store, and prepare inventory on hand for sale. Signs reading “iPhone World Premiere, Tonight at 6 p.m.” were placed in the windows. Some of the stores announced that they would take groups of 50 at a time for purchases, in two lines: one cash, one credit. Fifteen minutes before launch, our editor at the Florida store was reporting “well over 250 people” in line. Our Ohio editor noted that groups of 30-40 would be taken at a time, and were asked to proceed to the Genius Bar if they were interested in making an immediate purchase.
Many reports coming in to iLounge suggest that the lines continue to grow, as demand for the $499 and $599 iPhones appears to be significant, and though it’s unclear as to how many iPhones stores are receiving, the numbers are high. A YouTube video shows a full pallet of iPhones being delivered to the Apple Store in SoHo, providing a rough estimate of 400-500 iPhones, perhaps more. One iLounge editor reports that he has heard that the ratio of 8GB units to 4GB units available is 4:1 in favor of 8GB units.
To keep the crowds refreshed, Apple Store employees have handed out bottles of Smartwater, and have walked the lines to chat people up as the launch approaches. We’ll continue to update this story as the day progresses; submit your story or photos using the “submit a news tip” box inside this article, or the “submit news” button at the top of the main page News column.
Numerous reports from across the country are indicating that EDGE speeds over AT&T’s network have seen a dramatic increase over the last twelve hours or so. Many are convinced that this sudden boost in speed — some are seeing results well over 200Kbps — is connected to the iPhone launch. It was previously rumored that such an upgrade was coming, but marked speed improvements had not been noticeable until now.
In an interview with the Wall Street Journal, Apple CEO Steve Jobs has claimed that the company’s iPhone inventory may not be enough to meet demand. “We’re building a fair number of them, but we may not [meet demand],” Jobs said. “We had to make our best guess as to what the demand was going to be and what supply we were going to put in place many, many months ago. We built factories to build these things and everything. We’ve taken our best guess but it wouldn’t surprise me at all if it ain’t enough.” Jobs also claimed that the iPhone has yet to cannibalize iPod sales, stating, “We can report to you that it hasn’t so far.”
At an all-hands meeting called by Steve Jobs and held today on the Apple campus in Cupertino, CA, the company’s CEO told a packed audience that every full-time Apple employee who has been with the company for more than a year will receive a free 8GB iPhone by the end of July. While this has little direct meaning for those of us who haven’t been in Apple’s employ for the last year, it is a good indication that the company feels secure with iPhone inventory levels heading into the device’s launch period.
A leaked AT&T internal “iPhone Launch Training Participant Guide” has surfaced on the internet, and contains still more details pertaining to the iPhone’s launch. Of particular note is the guide’s language regarding pre-paid service. At one point in the document, it states “Customers who complete a Pre-Approved credit check in-store and who owe a deposit can: pay the deposit (this avoids a return trip to the store to do so), not pay the deposit, but will choose pre-paid service, (during the iTunes activation process).” This would indicate that the iPhone will be available with pre-paid service, however, later in the guide it states: “Customers will only be offered GoPhone Pick Your Plan if the credit check results in a deposit requirement. GoPhone Pay as You Go is not offered with iPhone.” A definitive answer has yet to emerge.
The document also states that iPhone customers purchasing the handset in AT&T stores will receive their purchase sealed in an Apple-branded bag that must be scanned out at no cost by an AT&T employee. In addition, it lists the Apple-branded accessories that will be available alongside the iPhone at AT&T stores, including the iPhone Travel Charger, iPhone In-Box Stereo Headset, iPhone Bluetooth Mono-earbud, iPhone Bluetooth Travel Cable, and iPhone Dock Connector to USB Cable. Finally, as of June 29, AT&T will sell iTunes Gift Cards as well, in denominations of $25 and $50.
A placeholder image at the URL http://reader.mac.com/ has lead to widespread speculation that the page will be home to an Apple-produced, AJAX-based RSS reader for the iPhone. When browsing to the page from a standard PC, an image comes up that states “This Application Is Viewable Only On iPhone” across the top, with the following message underneath: “This application can only be viewed using the iPhone. For more information on the revolutionary new iPhone, visit http://www.apple.com/iphone.” The original placeholder also included an image of what appeared to be an iPhone-formatted RSS reader on the device’s screen; that part of the image has been replaced with an image of the iPhone’s “slide to unlock” screen. Keep reading to see both images. [via Daring Fireball, image via TUAW]
David Pogue, tech columnist for the New York Times, has posted his own iPhone FAQ. In “Often Asked iPhone Questions,” Pogue covers lots of information familiar to those who have followed the device in the news. He also offers up a few details that have not been previously announced. According to the article, the iPhone comes with 25 ringtones, which Pogue says are “really good.” In answering a question regarding the phone’s Bluetooth capabilities, he claims that the Apple Bluetooth Headset, which many expected to debut with the iPhone, won’t be available until July. Finally, he also offers a list of iPod features on the iPhone: “Password protection, Shuffle and Repeat modes, ratings, audiobooks, audiobook speed control, podcasts, SoundCheck, equalization, volume limiter, [and] on-the-go playlists.”
Apple has announced that it will be keeping all 164 of its retail stores open until midnight tomorrow, June 29, for the launch of the iPhone, and providing online availability information from its retail store’s web site. Beginning Saturday, and continuing through the summer, Apple Stores in the US will open daily at 9:00 a.m. for iPhone sales, and eager iPhone customers will be able to check their local stores’ iPhone availability beginning at 9:00 p.m. the night before. iPhones will also be available for online purchase from Apple’s web site starting at 6PM on the 29th, with free shipping.
Purchases of the iPhone will be limited to two per person, on a first come, first served basis, unlike the one per person limits imposed at AT&T stores. Support for the new handset will be provided at the each Apple Store’s Genius Bar, and personal training will be offered through Apple’s new One on One program. Beginning Saturday morning, free, in-depth workshops on how to get the most out of iPhone will be offered throughout the day at all stores.
“Apple retail stores were created for this moment—to let customers touch and experience a revolutionary new product,” said Ron Johnson, Apple’s senior vice president of Retail. “With our legendary Genius Bar support, free workshops and our One to One personal training, we’re here to help customers get the most from their new iPhone.”
The retail box for the iPhone has made an appearance online in a video review of the handset from USA Today‘s Ed Baig. The box, which is black in color, features a picture of the iPhone on the front, and “iPhone” in metallic print on the side, along with Apple’s standard 4GB or 8GB box denotation. The top features an Apple logo, while the backside is filled with small print, bar codes, and an AT&T logo. As we reported earlier today, the box contains the iPhone, Dock, USB Power Adapter, a Stereo Headset (earphones with microphone), Dock Connector to USB Cable, cleaning cloth, and documentation. Keep reading for screen captures of the box taken from the video.
Apple has posted a new iPhone Questions and Answers page, which confirms several iPhone security features, as well as displays a photo of a new variant of the iPhone Dock, which charges both the Apple Bluetooth Headset as well as the iPhone and will reportedly be included with the headset. The iPhone will allow users to protect their iPhone with a four digit password, which is then required whenever iPhone is turned on or wakes from sleep, as well as offer support for virtual private networking (VPN). Finally, the page gives specifics on Windows compatibility, stating “iPhone works with Windows 2000 (SP4), Windows XP Home or Professional (SP2), and Windows Vista.”
In an update to its technical specifications page for the iPhone, Apple today confirmed that the iPhone will come packaged with a Dock and USB Power Adapter, similar to now long since discontinued $499 and $599 iPods, as well as a Stereo Headset (earphones with microphone), Dock Connector to USB Cable, cleaning cloth, and documentation. iTunes 7.3 will be required for the device, and available as a separate download from the Apple web site.
Apple has also disclosed that iPhone will support video playback at rates identical to the iPod’s, with a maximum of 640x480 pixels in MPEG-4 or H.264-formats. This disclosure puts to rest speculation that iPhone might be capable of playing Apple TV-formatted videos, or at least true DVD-quality videos, upon release. As with the fifth-generation iPod, however, these specifications may be improved in a future software update.
In a newly added iPhone frequently asked questions (FAQ) page of its site, AT&T today published a number of contract terms important to prospective iPhone buyers. Notably, the FAQ discloses both a 10% open box restock fee for returned iPhones and a limited 14-day return policy, shorter than the 30-day return policies often offered for mobile phones. There is no restocking fee for unopened iPhones. AT&T also notes that iPhone ships with a SIM card pre-installed in its removable tray, and that the phone “must be activated before it can be used” regardless of whether you already have an AT&T SIM card.
Most interesting is the fact that iPhone is not covered by AT&T’s optional wireless phone insurance program, which offers replacements for damaged or defective AT&T phones during the life of your service agreement. “iPhone is ineligible for the Wireless Phone Insurance program offered to AT&T customers,” says the FAQ. “iPhone is covered by the Apple Warranty. If you have Wireless Phone Insurance from AT&T, it will be removed from your line of service.” Additional questions for current AT&T customers are also answered in the FAQ.
Vodafone appears to be a leading candidate to become the iPhone’s carrier in Europe, according to a recent Credit Suisse research note. The investment bank believes that the carrier would represent a good bet for Apple because of its presence in most European markets, reports ZDNet Asia. Mike Grant, consultant at research firm Analysys, agrees — but only if the European iPhone contains 3G technology. “If Apple waits until [the iPhone’s] a 3G phone, then yes, I would say Vodafone is absolutely the frontrunner. It would be a perfect match,” said Grant. Vodafone’s main competition for the phone is Deutsche Telekom, according to Credit Suisse, who expects around six million European iPhone units to be sold in the first three years.
Apple has posted a new iPhone video, “iPhone keyboard,” that offers tips on learning how to properly use the touchscreen-based input device. During the video, Apple makes several suggestions on how to learn and adapt to the virtual keyboard. When you first begin typing on iPhone, Apple recommends that users employ only one index finger, be deliberate with their finger taps, and pay particular attention to the confirmation pop-ups. The video also shows how to handle different situations, such as moving the cursor in a text entry area. Apple claims “in less than a week, users will likely find themselves typing faster on the iPhone than on any other small keyboard.”
Apple may be in talks with Microsoft to license its Exchange ActiveSync protocol in order to make the iPhone compatible with Exchange Server, reports Mary Jo Foley for ZDNet. The lack of compatibility with Exchange Server has been a major issue for IT departments, and has been widely reported in so-called iPhone backlash articles. Foley claims that her sources say that Apple will soon announce that it has licensed the protocol, although details on when it would be implemented on the iPhone are not given. Directions on Microsoft analyst Matt Rosoff says the deal would make sense, stating, “Apple and Microsoft would sign a deal to incorporate ActiveSync into the iPhone, just as Nokia, Motorola, and PalmOne are doing. So this wouldn’t be anything new from Microsoft’s perspective, just a deal with a new telephone handset maker — Apple.”
In additional reviews published today, Newsweek’s Steven Levy and USA Today’s Edward C. Baig praised Apple’s iPhone as a lust-worthy, fun, and impressive new device. Levy described the device as “the rare convergence device where things actually converge,” praising everything from its packaging to its easy setup, “stunning 3.5-inch display,” and Internet features. He notes that you can “merge up to five conversations into a conference,” and cites the web browsing experience as iPhone’s best feature. However, Levy cited the unit’s EDGE speed, 200-message SMS limitation, and e-mail glitches as problems, and suggested that it wasn’t a replacement iPod for many types of users. “In the future—when the iPhone has more applications and offers more performance, with a lower price—buyers will find even more value. So smart consumers may well wait for that day. But meanwhile they can only look with envy” as others are enjoying the phone.
Baig rated the iPhone 3.5 out of 4, praising the widescreen iPod and Cover Flow features, the simplicity of the phone and visual voicemail, and the “fun” of using the keyboard and interface once you get used to them. He knocked the data speeds on EDGE, the limited storage capacity, and pricing, as well as some of the device’s limitations, such as its inability to use iTunes music as ringtones and its lack of a replaceable battery. Baig also noted that music playback once locked up in an endless loop, requiring a restart, and noted his displeasure that old earphones he used couldn’t work with iPhone, and that stereo Bluetooth wireless audio is not supported.
Near-simultaneously released with Walt Mossberg’s review, The New York Times has published a review by David Pogue of Apple’s iPhone, offering a mix of strong praise for the phone’s multimedia features and interface, and blistering criticism for its AT&T-provided data services and keyboard.
Pogue’s review describes the phone’s size and software as sleek and beautiful, noting that its screen “doesn’t scratch easily” and didn’t have a mark on the body after two weeks of unprotected use. However, he noted that the screen’s glass gets “smudgy,” and noted slightly-lower-than-Apple battery run times of 5 hours of video, 23 hours of audio. Video quality was described as “spectacular” on the 3.5” “very-high-resolution screen.” Pogue loved the web browser, e-mail, and iPod features, but said that call quality was “only average,” depending on the strength of AT&T’s signal, and requiring too many steps to initiate from a locked phone situation. For these reasons and others, he said that “the iPhone is amazing,” but “no, it’s not perfect.”
In addition to complaints about the keyboard, which is “not the iPhone’s strong suit,” and the AT&T network, which was described as poor in both rankings and real-world testing, Pogue decried the lack of a memory card slot, chat program, voice dialing, third-party applications, Java, Flash, video capture, MMS, or a user-replaceable battery. He said that the EDGE network is “excruciatingly slow,” with multi-minute load times for common pages such as Amazon.com and Yahoo. “You almost ache for a dial-up modem.” It also noted “a couple of tiny bugs and one freeze,” but said that software updates, and “a future iPhone model” that “will be able to exploit AT&T’s newer, much faster data network,” will remedy some of these issues.
In his review of the iPhone, Wall Street Journal writer Walt Mossberg, along with Katherine Boehret, gave the device a glowing review, claiming that it was a “beautiful and breakthrough handheld computer.” “Our verdict is that, despite some flaws and feature omissions, the iPhone is, on balance, a beautiful and breakthrough handheld computer,” Mossberg said. “Its software, especially, sets a new bar for the smart-phone industry, and its clever finger-touch interface, which dispenses with a stylus and most buttons, works well.” Mossberg, who had previously expressed concern over the device’s virtual keyboard, found it to quite usable. “The iPhone’s most controversial feature, the omission of a physical keyboard in favor of a virtual keyboard on the screen, turned out in our tests to be a nonissue, despite our deep initial skepticism… It isn’t for the average person who just wants a cheap, small phone for calling and texting. But, despite its network limitations, the iPhone is a whole new experience and a pleasure to use.”