“The Magazine Publishers of America awarded TBWAChiatDay the $100,000 Grand Prize Kelly Award for its Apple iPod “Silhouette” campaign that shows people dancing with iPods against brightly colored backgrounds.
‘It demonstrated to people that you don’t have to spend a lot of time talking about features to get people to make a human connection with your product,’ said Mike Hughes, president of The Martin Agency in Richmond, Va., and a Kelly judge. ‘Also, one of the core values for Apple is design. To reinforce that without ever talking about it, just by art direction, is an incredibly smart and effective device.’”
“One word describes Apple’s sudden success with iPod and the iTunes Music Store: “Phenomenon.”
Apple’s early music success transcends technology features and is as much about basic human characteristics often overlooked by companies developing new products. The popularity of iPod and the iTunes Music Store offers interesting cultural lessons for Apple and its competitors. What is the measure of success? People.”
“Carrying a paper copy of the U.S. Constitution is so 18th-, 19th-, and 20th-century. Now you can tote a hyperlinked copy everywhere on your iPod. The free download, dubbed iCon, comes courtesy of the American Constitution Society, a national organization made up of moderate and progressive law students, lawyers, judges, academics, policymakers and advocates.”
LoadPod, the service that rips your CD collection into your iPod so that you don’t have to, has added local service in several new areas, including the San Francisco, Sacramento, and Berekely areas of California; the Pittsburgh, Pennsylvania area; the Minneapolis-St. Paul area of Minnesota; and the Detroit Metro area of Michigan. The LoadPod network now includes twenty-two States, including major metropolitan areas such as New York City, Boston, Miami, Phoenix, Nashville, St. Louis, Baltimore, Orlando, Salt Lake City, and San Diego.
MacMinute reports that “this month’s Rolling Stone lists the iPod among “The 50 Moments that Changed Rock ‘n’ Roll.” It says the Apple device has ‘revolutionized the way we listen to music” and that by the end of 2003 “the iPod has become a cultural phenomenon.’”
“MyPodPuter will install a user’s critical system files, applications, plug-ins, documents and more, directly from their startup drive to the iPod. So, essentially anywhere the iPod goes, the user’s computer goes.
“A UK gadget magazine has committed ‘fowl’ offences against an iPod. In an investigation that may cause many iPod owners some distress, T3 Magazine decided to find out how far they could push an iPod before it gave up the ghost.
The challenge involved dropping an iPod in a muddy field in Wales, driving it in an off-road vehicle, and subjecting it to a clay pigeon shoot and paintball fire.”
Tivoli Audio has released a specialy packaged, white version of its world reknowned PAL (Portable Audio Laboratory) radio as “the perfect complement to the iPod.” The iPAL radio features a rechargable NIMH battery pack, green LED power and battery status indicator, AM/FM tuner with Automatic Frequency Control (AFC), 5.1 ratio dial, adjustable telescoping FM antenna, bulit-in AM antennae, AC adapter and stereo mini-cable. “Use the auxiliary input to connect an iPod, CD Player or other device, and prepare to be amazed at the expansive sound, which must be heard to be believed. iPod can also be connected wirelessly using the iTrip FM Transmitter (sold separately).” The iPAL is available now for $129 and an international version for
At this year’s Consumer Electronics Show (CES), Alpine Electronics of America announced iPod-ready in-dash receivers to allow seamless control of up to 10,000 songs in the car. Japanese website AV Watch has posted several photos of the Alpine unit from the recent ALPS Show (equivalent to CES) in Japan. “Alpine has engineered a unique interface box that takes advantage of the iPod Accessory Protocol allowing audio, track information, and control signals to be communicated over the Ai-NET system bus to the in-dash receiver. This seamless integration provides emulation of the iPod’s controls through an Alpine head unit using both the front panel buttons and the wireless remote control.”
Toshiba today announced that it will offer a 60GB version of its 1.8-inch hard drive in the coming months and that Apple has already placed its order. Cindy Lee, deputy manager of Toshiba’s hard disk drive division, said the drive will enter mass production during July or August. All three iPod models (15GB, 20GB and 40GB) use Toshiba drives, while the iPod mini uses a 4GB 1-inch drive from Hitachi. Lee noted that Toshiba is currently shipping 350,000 of the 1.8-inch drives per month to Apple.
“Sometime last week
The New York Times’ Education Life section is working on a mini-guide for incoming freshman at various college campuses and has asked iLounge to assist in reaching out to college students with iPods. The New York Times is compiling a list of iPod “must-have” tunes across various college campuses across the country. Based on your experiences, the paper wants to know: “What is the ONE song or group/artist that everyone at your college has on his or her iPod?”
Editor’s note: This is an authentic request for assistance by The New York Times.
MacMinute reports “the USA Network is offering a contest to promote its new “The 4400” series, which premieres on July 11th. ‘One Grand Prize winner will receive 4,400 iTune [sic] song downloads and a 40GB iPod. In addition, five First Prize winners will receive a 20GB iPod and five Second Prize winners will receive a 15GB iPod.’ The contest runs until Monday, July 12th. Further details are available from the Web site.”
Pepsi Australia is giving away 15GB iPods every hour on the hour. Buy a 600ml Pepsi, Pepsi Max, or Pepsi Light, SMS (text message) the code on the back of the label, and go into the drawing for that hour. The giveaway starts midnight, May 31st and continues until September 24th. That’s 1008 iPods to give away. Also, any entry you make goes into the draw to win one of 10 iPods after the competition is over.
German website i-pod.de has released a schedule of upcoming matches for the European Football Championships for use with the Notes feature on iPod/iPod mini.
Microsoft is apparently preparing to battle the iPod. Not satisfied with decimating the Macintosh with undercut pricing (and, admittedly, a more sound distribution model) Microsoft wants the iPod to have a more Apple-like 5 percent market-share.
But will it work? Yes, and no…
The Vodafone cell phone company has broadcast a TV commercial in Japan that portrays a woman using white iPod earbuds to listen to her music-capable cell phone. It is a conclusive sign that other manufacturers are trying to “cash in” on the coolness of the white earbuds. The phone itself actually ships with cheap silver-and-black headphones, not the white earbuds used in the commercial (which are clearly iPod earbuds).
iPodLibrary.com, a new repository for “podBooks” created for iPod has launched. “podBooks are cool, instant “books” that can be accessed on your iPod using the Note Reader. Ideally suited to reference, sports and music info, guides and so-on, we now aim to make them available here at iPodLibrary.com - and also aim to encourage as many people as possible to author their own and to submit them for distribution. All kinds of arcane and fun topics would work well.” The site encourages the creation and sharing of podBooks with a how-to guide to get you started.
Gizmodo reports that a reader has spotted several iPod parody ads in New York City commenting on the recent Iraqi prisoner-abuse scandal. The ad depicts the silhouette of a hooded prisoner hooked up to electric wires. The tagline reads, “10,000 volts in your pocket, guilty or innocent” and says iRaq instead of iPod in the upper right corner.