“Danionics supplied polymer lithium-ion batteries for the current Apple iPod, but according to Niels Kryger Anderson, Danionics’ managing director, Apple has now chosen a prismatic (fluid based) lithium-ion battery for upcoming iPods.
Implications/advantages of changing from polymer to fluid based Lithium ion based batteries is unclear.”“
“Unlike 99% of campaigns, the creatives’ job here is simply not to blow the product’s cool.
The campaign is simple and iconic, a subtle evolution of Apple’s tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop.
Apple supremo Steve Jobs - who takes a hands-on approach to marketing - needed a little persuading to make even this revolutionary step, according to TBWA agency head Lee Clow.”
USAToday reports “on Tuesday, Amazon.com (AMZN) was out of stock of the two cheapest models of the popular iPod digital music player, the 10GB and the 20GB. Target.com was out of all three models. Apple had no comment.”
“It is easy to see why it has become scarce. The sleek, pocket-sized iPod, priced from
“In a new online consumer survey conducted by New Media Strategies (NMS), 54% of respondents say they will spend more this holiday shopping season than they did last year. [...]
NMS projects that Hollywood should have another stellar year as movie DVDs dominate wish lists for Electronic Gifts at 43%, followed by video games at 29%. Apple’s iPod (6%), stereo equipment (6%) and plasma TVs (5%) round out the Top Five Electronic Gifts on Holiday Wish Lists for consumers.”
“PortalPlayer, the company behind the hardware, software and processor technology that powers Apple’s iPod, will soon launch a upgraded version of its chip/firmware combo that paves the way for a Photo iPod.
PortalPlayer Photo Edition will support synchronising digital photos between portable devices and host PCs, along with on-device playback, according to CEO Gary Johnson,interviewed by EE Times.”
MacMinute forwarded us an iPod related news item from reader Edouard Mouy who reports that Australian Apple resellers are giving away official Apple iPod hats and buttons. “There are some new iPod hats and badges being given out at Apple resellers around Melbourne (Australia).
The hat only comes in pink. Also, showroom staff have been given name tags with the silhouettes from the iPod ads.”
“Apple’s iPod continues to collect column inches here in the UK, with the Times, Observer and others noting the level of demand for the market-leading music player.
In a piece titled: “iPod is favourite stocking thriller as Internet shopping finally booms,’ The Observer notes: “The iPod… has become a cult consumer gift that has achieved a unique festive status over the past few days: it is the fastest-selling item being snapped-up by Internet shoppers.’”
iLounger ‘ExtraT’ reports that eBay Germany has an auction listed for a 24K gold 5GB iPod. The following has been translated into English:
“The special at this iPod: Its highly polished high-grade steel lower surface is coated
“GERMAN philosopher Friedrich Nietzsc once grumbled, “Only sick music makes money today.” But in the 103 years since his death, the most beautiful music-playing moneyspinner to inspire the sin of envy is unquestionably the Apple IPod.
At a time when computer laptops are viewed by grave-faced airline security staff as possible bombs, Apple have breathed fun, possibility and beauty back into technology.
Anyone who wakes on Christmas morning, pushes their hand down into a stocking and clutches an IPod will break into the type of smile Adam and Eve might have brandished when eating their first pineapple.”
“Online shoppers are hungry for iPods this year. The trendy digital music player looks set to be the top-selling item over the internet this Christmas, writes Susanna Voyle.
According to Kelkoo, one of Europe’s leading shopping internet search engines, the Apple iPod was the most frequently searched-for item in the first week of December - heading a top 10 list heavily skewed in favour of electrical products.”
“Each recorder with a memory capacity of 1 GB up to 10 GB will be levied at $15, and each recorder with memory capacity of more than 10 GB will carry a $25 levy.
The music industry had requested much higher levies. Under the industry’s original proposal, an MP3 player with a 20GB minidisk hard drive would have been subject to a levy that would have boosted the price by about $125. Manufacturers filed objections to the Copyright Board over that plan, arguing that the levies would price their products out of the market.”
“Apple’s digital music initiatives continue to gather momentum and iPod sales are very strong, the company has confirmed.
Its UK general manager Mark Rogers told Macworld last night: “We have been extremely pleased with iPod sales,” adding, “It is definitely on everyone’s Christmas wish list, given the huge demand we have seen.”“
“Audible, Inc. (OTC BB: ADBL) and Tweeter Home Entertainment Group today announced a retail promotion for the holiday shopping season and beyond. Tweeter customers who purchase the industry-leading Apple iPod portable digital audio player will be offered a membership at Audible.com, the leading provider of digitally delivered spoken word audio, featuring downloads of best-selling audiobooks, newspapers, magazines, radio programs, and original shows.
Tweeter’s sales force will market to iPod customers the benefits of expanding the use of their iPod with an AudibleListener(R) membership. Those who sign up for Audible as part of their iPod purchase will receive a free wireless radio transmitter designed expressly to allow the iPod to work with virtually any car audio system.”
According to the Toronto Star, the Canadian Copyright Board may approve a 20% levy on electronic media tomorrow, including MP3 players and hard drives. With the Canadian Dollar rising and this on the horizon, maybe now is the right time to get that iPod.
“That 20-gigabyte MP3 player going under the Christmas tree this season could soon cost 20 per cent more if the Copyright Board approves a proposed levy tomorrow on the sale of digital music devices.
It could also mean new levies on recordable DVDs, removable flash memory and micro hard drives, as well as increased tariff rates on blank cassettes and recordable CDs, assuming a music-industry group called the Canadian Private Copying Collective, or CPCC, gets its way.”
BusineesWeek’s Alex Salkever has written an article about the recent ‘iPod Dirty Secret’ video by the Neistat brothers, and applauds their actions in the hopes to teach Apple a lesson.
“Apple’s iPod continues to attract global media attention as the company maintains its marketing push to get the product into people’s pockets.
The Times yesterday declared Apple’s market-leading music player “iconic”, writing: “Not since Sony launched its Walkman in 1979 has a portable music player become such a cult consumer object.”
The report explains: “Fashion houses are designing accessories for it, directors are including it in plot lines, and word of mouth is making it the coolest Christmas gadget.”“
TroyBoyDesign has released several new iPod icons, a new desktop and t-shirt based on its new PodKin character.