“That fact was borne out in the results of Ad Track, USA TODAY’s weekly consumer survey. While iPod has a somewhat narrower potential audience than many products, 19% of consumers familiar with the ads like them “a lot,” about the Ad Track overall average of 21%. And 20% consider the ads “very effective” vs. the average of 21%.
The ads’ appeal ranged across age groups. Though they were most popular with 25- to 29-year olds (29% like the ads “a lot”), 19% of consumers ages 50 to 64 gave them the top mark. Just 2% of those over 65 like the ads “a lot,” however.”
“The biggest advantage DJs have already discovered is the iPod’s size. “Vinyl” DJs have to lug heavy boxes containing hundreds of albums. But many are taking up the iPod music player, which can hold 1,000 digitised albums in a package smaller than a cigarette packet. [...]
But does the iPod embody the future of DJing, given that unlike vinyl, it is supremely portable yet unshowy? Mr Gower is circumspect. “It’s an alternative - both this and vinyl can exist simultaneously,” he said. “A few years ago people said vinyl was dead, but we’re actually seeing more being pressed today than then.”
But with the number of iPods and other digital players doing nothing but rise, it could be that at future raves, the man or woman at the front will be waving a white gadget in the air as it plays. And you could never have done that with a record.”
Robert X. Cringley, best-selling author and writer for PBS has posted his predictions for 2004.
A recent AudioRevolution.com article states, “sources at an Apple retailer in Los Angeles tell AudioRevolution.com that the rumors of the new budget priced iPod are completely true. Apple has not made any official statements on the matter, as they tend to prefer to make their new product announcements public at MacWorld.”
It was the must-have Christmas gift of 2003: a gadget that stores your favourite 10,000 tunes and looks incredibly cool, too. So why do people become such bores when they get one? Stephen Moss on the invasion of the Poddies. [...]
Poddies radiate joy - the joy of first love or true belief. “I love my iPod,” says Gareth. “It’s changed my life. Mine’s a 30-gigabyte [already superseded by the 40-gig, note] and holds seven and a half thousand songs. I’ve downloaded 6,000 - the soundtrack of my whole life.”
Macrumors reports that an interesting photo has appeared at Target.com. It seems that their web designer has ‘over’ edited a product photo of the ‘iPod in Dock’ to the point where there is no LCD display.
UK resident Geoff really wants an iPod. So he’s simply asking you to give him money so he can buy one. His website is complete with photos of people handing him money as well as statistics on money collected, how it was contributed, contributors sex and more.
“Surely this can’t be done can it? I’m trying to convince five hundred people to just give me 50p each, so that I can raise
“But the pricing calculations appear to be skewed. Today’s cheapest iPod sells for $299 and carries a 10GB hard drive. Can you really believe that a 4GB version would sell for a third of that price? And if it did, how many folks would still plunk down a lot more cash for the bigger models, unless, of course, Apple added some extra features, such as video display and a color LCD.
Regardless of what Steve Jobs pulls out of his top hat, I am skeptical of a version with flash memory for one simple reason: It’s too expensive. Take a look at the price of, say, a 256MB flash card for your digital camera. I’ve seen retail prices in the $40 range, after rebate, but that’s the low-end. Double that capacity and scale it upward appropriately. So how much do you really expect a full-fledged music player with flash memory of reasonable capacity to cost, especially one as carefully crafted as an iPod?”
“Don’t count on seeing dramatically smaller or cheaper iPod music players in the new year, despite Internet rumors that Apple Computer will announce them next week in San Francisco.
For Apple CEO Steve Jobs to introduce such a product during his speech Tuesday at Macworld Conference & Expo, Apple would have to either unveil a breakthrough hard drive technology, begin selling iPods based on the same flash memory storage cards that many digital cameras use, or adopt a new small drive made by Cornice.”
As we draw closer to Macworld 2004, many major news outlets are now reporting that Apple CEO Steve Jobs will announce low cost, mini iPods during his Keynote Presentation. The following is a roundup of articles with varying details about the mini iPod. In the Scotsman newspaper report “New smaller iPod is going for a song” states “Apple has announced it is unveiling a smaller version which will cost around
Apple has made the Yahoo Top 2003 Searches twice. No other company or product made it to the list. The iPod is listed #6 in the
With all the incorrect and misleading information and news articles, rumors of class action lawsuits, and other ridiculousness surrounding the iPod battery, I’ve decided to start an iPod Battery FAQ.
It contains concise, correct, up-to-date information dealing with questions people may have about iPod batteries. Comments, suggestions, corrections, and updates welcome at [email protected].
Editor’s note: Also take a look at ‘The truth about the iPod battery and charging’ in the forums.
“Apple’s popular MP3 gadget is at the front lines of a battle for digital rights. Can the government, the entertainment industry and Microsoft stop it?
The phenomenon known as the iPod is emerging from the shadows of Napster and the Mac to become a force unto its own. As a designer toy, it offers the promise of mobility, the allure of 21st Century Art Deco and the gratification of impulse buying.
But behind the scenes, Apple Computer’s MP3 device is the bulwark of an increasingly serious battle for digital rights versus the virtual law firm of Achcroft, Valenti and Gates. With the help of an increasingly pliable Congress, Microsoft has moved rapidly to encapsulate digital content in a digital-rights-management layer of protection.”
“‘We’ve been running around for the past couple of days trying to find it,’ said 16-year-old Joey Balinski, looking downcast after coming up iPod-less at another store. ‘I would have asked for it for Christmas a couple of years ago, but I figured by now it would be easier to find. [...]
‘It still beat our overestimating expectations,’ said Kawika Holbrook, assistant manager at the Apple Store at Westfield Shoppingtown Valley Fair, noting his store had sold thousands since Thanksgiving. Plus, fate may have conspired against a few iPod lovers. A large FedEx MD-10 airplane that caught fire Thursday in Memphis had a load of iPods on it, Holbrook said. ‘The picture was being passed around the Net, and we were like, ‘No!’ ‘Apple has not said whether any iPods were damaged, or whether that affected late-season availability.”
“When Apple Computer Inc. chief executive Steve Jobs takes the stage at MacWorld next month, analysts expect him to unveil smaller, cheaper iPods and hope he will detail the company’s strategy to move into the digital living room.
The lower-end iPods, which are expected to carry a price tag of about $100 and will hold 400 to 800 songs, are a necessary answer to the bevy of MP3 digital music players now on the market that cost $100 or less, analysts said. [...]
In addition to the lower-cost iPods, the Cupertino, California-based Apple is also expected to unveil them with different colors and even in stripes, as well as variously colored cases for Apple’s traditional iPods, according to Enderle and Mac rumor Web site Thinksecret.com.”
“John Lewis had also sold out of the iPod, and was warning customers they may have to wait until mid January to get their hands on the product. Dan Knowles is the company’s director of buying for electrical goods.
He said: ‘We have sold over 2,500 iPods in the run-up to Christmas, which is a lot for such a highly priced product. It just seems to have that cool factor somehow, it’s a truly iconic product already. I don’t think there is a secret to it, it’s just a really, really good product.’
However, those in the industry are unsurprised by the success. Gadget magazine Stuff voted the iPod its number-one gadget from a list of 100 products. Gary Parkinson, deputy editor, said: ‘There has been phenomenal interest in the iPod. I don’t think we have ever experienced anything like it for a gadget.’”
An anonymous reader at SlashDot reports that law firm “Girard Gibbs & De Bartolomeo LLP is investigating a potential class action against Apple Computer, Inc. on behalf of iPod owners whose batteries have died or lost their ability to hold their charge.” The firm has posted an online form stating; “If you’ve experienced these or simliar problems and you are interested in helping us in our investigation, please fill out the form below.”
Editor’s note: The page is no longer available.
MacMinute reports - “According to sales figures documented in Apple’s annual filing with the SEC, approximately 1.79 iPods were sold every minute in fiscal 2003. Apple said it sold 939,000 iPods for US$345 million in net sales this past year. The iPod is the number one-selling portable digital music player on the market, accounting for 29 percent of all units sold worldwide. The device holds 54 percent of the market share in terms of revenue.”