Exact Editions, a British digital publishing startup, is using Apple’s iBeacon technology to allow readers to access its titles for free in certain locations. A report suggests the tech could be used within a coffee shop or waiting room, as the publisher could sell multi-magazine subscriptions to businesses and locations. Macy’s also disclosed that it will be using iBeacon to trigger offers in different parts of its stores as part of a pilot program, and a number of Major League Baseball teams have expressed interest in using the technology within their stadiums. [via TechCrunch]
In a new blog post, digital magazine app developer Marko Karppinen recommends that publishers avoid Newsstand, the periodical section of the App Store and iOS. Karppinen writes that there are many misconceptions about Newsstand apps, which are really just apps published in the Newsstand section. He argues that Newsstand publications are too hidden within the app, especially in iOS 7. The redesigned app icon is described as something “so horrible that it’s hard to avoid thinking it was done maliciously: if someone was tasked with hiding away a set of unwanted apps, they would be likely to come back with a design that was something very much like the iOS 7 Newsstand.” As Karppinen also points out, automatic content downloads aren’t exclusive to Newsstand, and apps published outside Newsstand can always be moved into Newsstand later — but not vice versa.
Hearst Magazines has announced that new issues of its various publications will be made available to subscribers in Apple’s Newsstand before appearing in print or any other digital edition. The 20 magazines include Esquire, Cosmopolitan, Car and Driver, Good Housekeeping, and Woman’s Day, among others. A report notes that each publication differs in how far it will be released ahead of other editions, but each will appear at least a “few days in advance” of its print counterpart. [via TechCrunch]
The Wall Street Journal has finally joined Apple’s iOS Newsstand service. One of the last high-profile publishers to holdout from offering subscriptions via iTunes, the Journal will now sell digital subscriptions from directly within the app — and will pay the standard 30 percent of subscription revenue from in-app subscriptions to Apple. Although The Wall Street Journal has long had its own reader app for iOS, it initially chose to remove in-app subscription purchasing following the launch of Apple’s in-app subscription service early last year, rather than sharing revenue and customer data with Apple. Former Dow Jones president Todd Larsen had opposed Newsstand subscriptions, but he left the company last summer. [via All Things D]