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NY Post: Apple to rely on Iovine for marketing help

Apple may part with longtime ad agency partner TBWA/Media Arts Lab after 30 years, as the company may look to Beats co-founder Jimmy Iovine “to help it regain its marketing mojo,” the New York Post reports. According to the report, unnamed ad executives believe Apple might “put its entire account up for grabs.” One business executive noted that Beats’ marketing acumen was a reason Apple purchased the company. It’s worth noting that a June report, which gave an in-depth look at Apple’s shifting marketing strategies, made only one brief mention of Iovine, and not as someone the company was looking toward for marketing help. That report also stressed an ongoing competition between TBWA/MAL and an Apple in-house ad team.

Report links original iPad to nickel allergies

  • July 14, 2014
  • iPad

A new report in Pediatrics investigates an increase in nickel allergies that may be linked to the iPad, the Washington Post reports. The article cites the specific case of an 11-year-old boy with a rash. His skin tested positive for nickel, which doctors traced back to a 2010-vintage iPad “he had used with increasing frequency the past six months.” After using a case, his rash “significantly improved.”

Very little has been said previously about nickel as an iPad enclosure material; research suggests that it may have been used in aluminum alloys for some Apple products, including certain MacBooks and iPads, or may have made contact with otherwise aluminum devices during the manufacturing process. Symptoms of a nickel allergy may include a rash, skin bumps, itching, redness in skin color, dry patches of skin, or blisters and draining fluid in some severe cases, according to the Mayo Clinic. Apple had no comment.

It’s unclear at this time how widespread this problem is, but we recommend using a full-coverage case on an iPad — especially on iPads used by children. See our iPad case reviews for comprehensive details about what’s on the market.

Apple responds to Chinese iPhone tracking concerns

Apple has issued a response on its Chinese website to concerns about iPhone location tracking raised by Chinese state-run media. The new post from Apple, titled “Your Location Privacy,” explains how the company uses location data, and how it offers customers choices over data collection. Curiously but perhaps not surprisingly, Apple offers a gracious note to China Central Television’s criticism in the piece: “We appreciate CCTV’s effort to help educate customers on a topic we think is very important.” Apple notes that it does not access a user’s location cache, nor does it create backdoors for government agencies or allow access to the company’s servers.

National Federation of the Blind praises Apple, looks to improve app accessibility

Responding to the fallout from last week’s problematic Reuters article, Mark A. Riccobono, President of the National Federation of the Blind, commented on Apple within a blog post. Riccobono called the original Reuters story “provocative and poorly reported,” and Reuters issued a partial correction for the story. He writes that “Apple has done more for accessibility than any other company to date,” suggesting that the company’s operating systems are indeed addressing the needs of sight-impaired users. But he also points out the federation is asking Apple “to do more,” as the federation recently issued a resolution in which the organization called upon Apple to work with them in order to “ensure the accessibility of all apps,” which may develop incompatibility issues, reducing their functionality and creating issues for some users.

Apple iBeacon hardware revealed in FCC filings

Apple has filed documents with the FCC that appear to reveal first-party iBeacon hardware. First discovered by Securifi, the hardware is registered as “Apple iBeacon.” The device has a highest working frequency of 2.4 GHz, which means that it’s a Bluetooth-specific product. It’s possible that the device is solely meant for Apple stores or other businesses; there’s also the possibility that this device will be compatible with Apple’s HomeKit for personal use.

iLounge Game Spotlight: Beyond Gravity

Qwiboo’s Beyond Gravity ($2) comes to iOS after debuting earlier on a number of other platforms. A simple platformer, Beyond Gravity is “procedurally generated,” so that each run through the game is a completely different experience. The title is currently on sale for $1, as a special launch price.

Beyond Gravity puts you in the jumpy shoes of a space explorer who’s trying to pick up the missing parts of his spaceship. To do so, he must jump between constantly rotating planets, nabbing floating pieces along the way. It’s a clean looking game with neat art. No in-app purchases are included, which is always nice.

iLounge Weekly coming Monday, July giveaway reminder

The latest edition of iLounge Weekly, our weekly newsletter covering all things iLounge, will be arriving in subscribers’ inboxes early next week. iLounge Weekly is a summary of the week’s best news, reviews, and feature articles we’ve published, and it also features giveaways and accessory discount offers from various companies. There’s still plenty of time to sign up and receive this week’s edition — just use the simple form below to submit your email address, if you haven’t done so already.

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Also be sure to enter our July Unu Ultrapak Tour Giveaway, in which iLounge and uNu are giving away five (5) uNu Ultrapak Tour Portable Battery Packs. To enter, simply fill out and submit the form on the giveaway page; the giveaway ends July 31, 2014 at 11:59PM Pacific Time. Good luck!

Report: iPhone 6 A8 chip to reach 2GHz range

Apple’s upcoming iPhone 6 will be equipped with an A8 dual-core microprocessor that will reach or exceed 2GHz per core, Chinese site cnBeta claims. This would be a significant jump from the current 1.3GHz A7 chip found in the iPhone 5s. It’s believed the chip will remain 64-bit, and it will be manufactured using a 20nm process. A number of reports have indicated Apple’s newest devices will feature the upgraded A8 chip; a Thursday report noted Taiwan Semiconductor Manufacturing Company has started shipping chips to Apple. [via G for Games]

Apple joins SupplierPay program to pay small suppliers faster

The Obama Administration said that Apple, along with about two dozen other companies, has agreed to join the administration’s voluntary SupplierPay program, according to The Wall Street Journal. President Barack Obama is preparing to announce the program, in which “companies commit to paying small suppliers faster or help them get access to lower-cost capital.” The goal of SupplierPay is to have larger companies pay small-business contractors within 15 days of delivering a product or service. The smaller companies will have a stronger cash flow, and should be less dependent on borrowing money.

China calls iPhone tracking a ‘national security concern’

State-run China Central Television has called the iPhone’s location-tracking a “national security concern,” The Wall Street Journal reports. The broadcaster criticized the “frequent locations” function in iOS 7; researchers quoted in the report claimed those with access to the data could learn state secrets. It’s noted that CCTV’s broadcasts are very influential in China, though not always accurately representative of the views of the country’s leaders. While Apple only holds a 6 percent share of the Chinese smartphone market, the company has an 80 percent share of the high-end $500+ market, according to research firms.

Apple has had a number of recent issues in China. Last April, Cook publicly apologized for misunderstandings with the company’s warranty policies; Apple made changes to those policies in China. That apology was met with praise from media and China’s Foreign Ministry. Last July saw Apple adding a power adapter page to its Chinese website to help users identify official Apple chargers, following two reported incidents in the country involving shocks from third-party chargers — soon after, the company announced its USB Power Adapter Takeback Program. In October, Apple was criticized for showing too much loyalty to the Chinese government after pulling an app that allowed anonymous browsing.

Apps of the Week: Capo touch, Dino Dog, Minecraft 0.9 + more

New Apps

Capo touch ($10) — Capo touch is a new iOS app based on Capo, the app featured today in our Mac section. The app, from SuperMegaUltraGroovy, teaches users how to play the songs in an iTunes library through automatic chord detection. Capo touch is currently on sale for $5, half off the regular price.

Care Bears Love to Learn (free) — Care Bears Love to Learn is a new learning app from American Greetings. Made for ages 5 and under, the app includes a number of activities featuring popular Care Bears. Kids can count with Share Bear, build shapes with Grumpy Bear, make music with Harmony Bear, and so forth.

iTunes 11.3 brings HD Extras to Mac; iTunes Extras comes to Apple TV (Update)

Apple has released iTunes 11.3, bringing iTunes Extras for HD movies to the Mac — iTunes Extras has also been added to Apple TV within software update 6.2 for the set-top box. As noted in the release, “iTunes Extras can include behind-the-scenes videos, short films, high-resolution image galleries, director’s commentary, scenes, and more.” iTunes Extras will also be brought to the iPhone, iPad, and iPod touch with iOS 8 in the fall. Previously purchased HD content will automatically gain the iTunes Extras content with any additional purchases necessary.

Update: With the update, Apple is changing the way it treats HD video files, as one download now contains all extras, and some movies start by showing users a screen more akin to a DVD menu. A consistent Extras UI works across iTunes, iOS, and Apple TV, sometimes including even more content than was previously available. The Bourne Legacy, for instance, adds 5 additional featurettes to the two originally included. Photos are included after the jump.

iPhone 6 to feature haptic feedback?

The iPhone 6 will reportedly feature haptic feedback, according to Chinese site Laoyaoba. A tactile feedback linear motor would allow the phone to send differing, subtle vibrations to users through the touchscreen. Users would also be able to feel vibrations on specific areas of the screen. It’s claimed this new motor would cost two to three times more than the current $0.60 vibration motor featured in the iPhone 5s. Apple did publish a patent application in 2009 relating to haptic display technology, and although it’s not completely out of the realm of possibility, we would consider the inclusion of haptic feedback in the iPhone 6 to be unlikely.

WSJ: TSMC shipping microprocessors to Apple

Taiwan Semiconductor Manufacturing Company has started shipping its microprocessors to Apple as of this year’s second quarter, The Wall Street Journal reports. There have long been reports of Apple using TSMC for its chips in order to decrease dependence on Samsung, which previously manufactured all the microprocessors for Apple’s smartphones and tablets. It’s unclear how many chips TSMC has shipped thus far; Apple will still use Samsung for some of its microprocessors for now. TSMC and Apple will continue working on “more advanced chips” next year, a source said. A previous report claimed TSMC would make A8 chips for this year’s new Apple devices, and would start producing A9 chips in this year’s third quarter for future iPhones and iPads.

iPhone 6 part leaks point to possible color variations

Recent leaks of alleged iPhone 6 parts point to various questionable color options on the upcoming devices. A parts leak on Czech site letemsvetemapplem shows three SIM card trays for the iPhone 6 in what appears to be space gray, silver, and gold, matching the colors of Apple’s iPhone 5s. Although it’s not a surprise that these would be the colors for Apple’s upcoming device, the gold color on the card tray does look a bit darker than the current 5s gold, though that could be due to the way the photo was taken. Also included in the leak are the power flex cable with power button and volume flex cable with mute and volume buttons. Based on the power flex cable, it does seem likely that the position of the power button will be on the side of the phone, as has been rumored and seen in various mockups.

Today, MacRumors posted photos of alleged rear shells for the upcoming 4.7” iPhone 6. The leaks show an unfinished silver shell provided by Moscow company Feld & Volk, and more interestingly, a dark gray rear shell from a separate source. The latter part appears darker than the current space gray color — nearly black, like the original iPhone 5 — but as always, these photos should be taken with a grain of salt.

Cook says Apple will release diversity data

Apple CEO Tim Cook said at the Sun Valley media conference that his company will release information “at some point” regarding the diversity of Apple’s workforce, Bloomberg reports. Cook didn’t give an exact timeline for such a disclosure, saying, “We are more focused on actions.” Silicon Valley companies have drawn heat recently for a lack of diversity. Facebook recently reported its employees are 91 percent white or Asian, and 69 percent male. As Bloomberg notes, those figures are “in line” with similar disclosures from Google, LinkedIn, and Yahoo.

Reuters: Advocates for disabled want more accessibility from Apple

Advocates for the disabled are debating how to approach Apple in a push for expanded accessibility features, Reuters reports. Though many advocates for the blind and deaf consider Apple to be a longtime ally, some of those advocates are ultimately seeking enforced accessibility requirements for apps sold within the App Store. “It’s time for Apple to step up or we will take the next step,” said Michael Hingson, a board member of the National Federation of the Blind’s California chapter. Hingson said litigation is “the only resort” in lieu of Apple instituting accessibility requirements on its own. According to Reuters, the National Federation of the Blind sent a legal demand letter to Apple in 2008 regarding iTunes accessibility. Apple reached an access agreement with the organization and the Massachusetts attorney general, paying $250,000 and adding accessibility improvements, including captions, to iTunes.*

Apple has continued to update its accessibility features since then. More will be done in iOS 8 — VoiceOver users will be able to access the male “Alex” voice of Siri, there’s added support for six-dot Braille keyboards, and the zoom feature has been enhanced. MFi hearing aids are also starting to make their way to market. The Reuters article notes that some third-party apps can give the disabled navigation issues, putting the users at a disadvantage, but there’s a question on how much of that should fall on Apple’s shoulders. Apple declined comment “on its accessibility strategy or whether developers should be required to make apps accessible.” (Editor’s Note: The original version of Reuters’ story characterized Apple as having settled a lawsuit brought by the National Federation of the Blind, however, the story was subsequently corrected to note that the organization did not file a lawsuit, reaching an agreement with Apple without resorting to the courts.)

Apple hires two FuelBand engineers

Apple has hired two more engineers who worked on Nike’s FuelBand, 9to5Mac reports. As confirmed by their LinkedIn pages, mechanical design engineer Ryan Bailey and sensing systems engineer Jon Gale have joined Apple. The report notes Bailey’s wearable experience and Gale’s firmware experience with the FuelBand, both as relating to the iWatch, though their specific responsibilities at Apple are somewhat ambiguous. Although the iWatch is expected to debut in October, it appears that Apple is still hiring recently to assist with the device’s development. The company also hired Patrick Pruniaux, former VP of sales and retail for TAG Heuer, last month.

Apple launches iTunes U 2.0, as expected

As Apple previously announced, the company has updated its iTunes U app today. iTunes U 2.0 allows teachers to create courses within the free app on iPad. The iPad’s camera can be used to take photos or videos to be uploaded for course materials. It’s also possible for teachers to create materials in Pages, Numbers, Keynote or other apps and add them to a course by using the “Open in iTunes U” option, and teachers from qualified institutions can make their courses available on the iTunes U catalog. Additionally, the update makes it easier for students in private courses to pose questions and participate in discussion.

Apple Maps engineer leaves for Uber

Apple Maps engineer Chris Blumenberg has left the company for Uber, The Information reports. Blumenberg was a senior engineering manager at Apple, and one of the first engineers to work on the Maps iPhone software. A June report noted that a number of issues prevented Apple from debuting major new Maps improvements at WWDC. Those issues reportedly included bad planning and internal politics. [via 9to5Mac]

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