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Apple’s 2004 Edition of 1984 Commercial

Apple has created a new 2004 edition of the infamous 1984 Macintosh commercial to commemorate the 20th anniversary of Macintosh. It depicts a sledge hammer-wielding woman wearing an iPod - which aired only once during the 1984 Super Bowl.

The following is a side-by-side comparison of the original 1984 and 2004 Edition of the 1984 Apple Macintosh commercial:

pic
Submitted by Konstantin Schmoelzer

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Comments

1

Now that is a funny typo.

The ad is *famous,* not *infamous.*  :-D

Posted by Jerrod H. in TX on January 6, 2004 at 12:10 PM (PDT)

2

I know that they added the iPod (nice job, Chiat/Day), but it looks like they definitely changed the woman in the commercial, too. Seamess!  (first post!)

Posted by lupowolf in West Hollywood, CA on January 6, 2004 at 12:11 PM (PDT)

3

OK… second post.  wink

Posted by lupowolf in West Hollywood, CA on January 6, 2004 at 12:12 PM (PDT)

4

No they didn’t.  They just added the ipod.

I played the old one and the new one simulatneously side by side… there’s *no way* it’s a new girl.

By the way, they certainly did some sort of restoration to the video itself—the new one is much higher quality and better color than the version I have.

Posted by Jerrod H. in TX on January 6, 2004 at 12:20 PM (PDT)

5

I love it and hope it gets to the UK. I think the the idea is that all those guys are slave, presumubly to Bill Gates, I just love that idea. By the way that is no typo thats how it’s meant to be spelt idiot.

Posted by -i2i- on January 6, 2004 at 12:50 PM (PDT)

6

azdude,
Hmm, I too played the ad back and forth and concentrated on whether it was the same actress….err, what iPod? wink

Posted by MadPict in UK on January 6, 2004 at 12:50 PM (PDT)

7

lmao at the first comment, the word isn’t in-famous as in “not famous” it’s infamous as in well known or notorious. raspberry not a typo

Posted by indiedude on January 6, 2004 at 12:52 PM (PDT)

8

By the way azdude I wasn’t being nasty when I said idiot I said it in a nice sort of way because I just found it funny. Idiot was a bit over the top. Sorry

Posted by -i2i- on January 6, 2004 at 12:52 PM (PDT)

9

They should have used the minipod to retain that cheap 1984 look.

Posted by Chris Matchett on January 6, 2004 at 1:16 PM (PDT)

10

is there a way to download that video? (WIN XP User, dont hit me…)

Posted by m on January 6, 2004 at 1:48 PM (PDT)

11

she also has an iPod logo on her top…..

Posted by m on January 6, 2004 at 1:59 PM (PDT)

12

it’s not microsoft she’s smashing.. it’s supposed to be IBM… that’s also the reason it’s infamous (not famous)... it’s infamous because it portrayed IBM as Big Brother…. as in big brother from 1984 not the idiotic TV show… if you don’t know what 1984 refers to then you’re an idiot.

Posted by austen on January 6, 2004 at 2:22 PM (PDT)

13

Unless of course you weren’t born yet in 1984 raspberry like me

Posted by Nuke666 on January 6, 2004 at 2:46 PM (PDT)

14

And can we please have a place to download it?

Posted by Nuke666 on January 6, 2004 at 2:48 PM (PDT)

15

I just downloaded it from Apple’s website, here: http://www.apple.com/hardware/ads/1984/

Posted by Yari on January 6, 2004 at 2:56 PM (PDT)

16

I’m not sure why it’s ‘infamous’ either. What made the commercial have such a bad reputation?

Posted by jerseyfreeze on January 6, 2004 at 3:11 PM (PDT)

17

Where is it, I wanna see, someone said it was on apple.com?  Got Hyperlinks?

Posted by david on January 6, 2004 at 3:28 PM (PDT)

18

Don’t worry, -i2i-... I don’t care you called me an idiot. 

I have checked all of these online dictionaries for your definition of infamous.  Can you find me a source where infamous is synonymous with well-known (without any negative denotation)???

http://www.onelook.com/?w=infamous&ls=a

Posted by azdude_15gb on January 6, 2004 at 3:31 PM (PDT)

19

I know how infamous is spelled, and I know what it means.  The ad is regarded as one of the BEST in advertising history.  Not evil, vile, or notorious. 

The word should be “famous.”

Posted by azdude_15gb on January 6, 2004 at 3:35 PM (PDT)

20

wow! azdude! you are a funny guy.. some people might say “idiotic” but I’ll say “funny”...

the definition of infamous is exactly as you said… famous but with a bad or notorious reputation…. as i posted earlier.. the commercial is infamous because it portrays IBM as BIG BROTHER. as in Big Brother from the BOOK 1984 by George Orwell…

type it into a search engine.. or try listening in class…. or better yet… go to a library…

Posted by austen on January 6, 2004 at 3:42 PM (PDT)

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