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Apple’s 2004 Edition of 1984 Commercial

Apple has created a new 2004 edition of the infamous 1984 Macintosh commercial to commemorate the 20th anniversary of Macintosh. It depicts a sledge hammer-wielding woman wearing an iPod - which aired only once during the 1984 Super Bowl.

The following is a side-by-side comparison of the original 1984 and 2004 Edition of the 1984 Apple Macintosh commercial:

Submitted by Konstantin Schmoelzer

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Lol… this pointless discussion is getting hilarious.

The word infamous isn’t referring to the plot of or antagonist in either the commercial or the book 1984, which I have read several times.

The word infamous is referring to the commercial itself, which, as an advertisement, is famous for its artistic merit.

I’m done… what a silly discussion.

Posted by azdude_15gb on January 6, 2004 at 6:01 PM (CST)


yes i agree that this discussion is pointless…

but i do think that “infamous” is the right word…

the commercial has fame because of the controversy whipped up by the comparison between IBM and Big Brother. When something is famous for being controversial it is definitely fair to call that something “infamous”. Of course, it also depends on your point of view.

For example, the Neistat (sp?) brothers ipod video is definitely considered “infamous” by many.. However, some supporters might call it “famous”.

I think that most people would agree, however, that the 1984 commercial is more “infamous” than “famous”

ok.. i think i’m geeked out ...

Posted by austen on January 6, 2004 at 6:16 PM (CST)


i cant save it on my HD; is there a way to DL it so that i can keep it?

Posted by m on January 6, 2004 at 6:16 PM (CST)


Not without QuickTime Pro.

Posted by azdude_15gb on January 6, 2004 at 6:17 PM (CST)


That is not an iPod on her shirt, it is a Macintosh.

Posted by fakepope on January 6, 2004 at 6:42 PM (CST)


oh yeah its a really cool comercial, i think ;)
well yeah i just wanted to say that so everyone would know MY opinion.  hehehehehehehe
well…anyway…what was i talking about?????

Posted by legofreak769 on January 6, 2004 at 6:52 PM (CST)



At the very heart of the newest PowerMac lies an IBM-made G5 processor.

Big Brother turned out to be Big Partner…

Posted by Gandaf on January 6, 2004 at 7:14 PM (CST)


That’s the original Mac logo. Sweet commercial. I don’t remember her being so muscular but my copy of the original is pretty tiny!

Posted by Diane on January 6, 2004 at 9:13 PM (CST)


“They should have used the minipod to retain that cheap 1984 look.”


1984, what a great book… funny how much that recent movie “Equilibrium” is based off of it.

Posted by dav on January 6, 2004 at 10:12 PM (CST)


dav—yeah.  I also got a kick out of the TONS of references to Aldous Huxley’s Brave New World in Demolition Man.

Posted by Jerrod H. in TX on January 6, 2004 at 10:51 PM (CST)


I agree, infamous may be a wrong word.

One entry found for infamous.

Main Entry: in

Posted by dude on January 7, 2004 at 2:34 AM (CST)


Oh, how times change!
I remeber when this first came out.
1 Directed by Ridley Scott of Bladerunner, Gladiator etc
2 The most expensive advert of the time (apparently, but Ridley later refuted this)
3 t the time, Apple tried to pull the advert, since they thought it was too much, but they missed the deadline.
4 premiered at the superbowl
5 Used real NF (national front, brit equivalent of KKK) in the video

Posted by tariqali on January 7, 2004 at 7:27 AM (CST)


All I can say is:

1) I was blown away by this commercial even when I first saw it (the original broadcast during the SuperBowl…I was in HS)
2) I cracked that the toy IIe’s being used at school couldn’t ever be like a serious business machine I had seen job shadowing, what as apple thinking?

Three years later I had a Mac in my dorm room.  :-)  (but have since gone over to the TRUE dark side (MS)....)

Posted by Bob on January 7, 2004 at 8:05 AM (CST)


the ad went on to be named ‘commercial of the decade’ by Advertising Age six years later. I still have the issue, which features tons of articles on the ad, how it was made, interviews and such. It came out in late 1989 if anyone wants to hunt it down.

Other things-
—To clarify the ‘selling the time’ thing, the ad company and jobs loved the ad, but the Apple board of directors hated it and was horrified to discover they’d paid for it to air twice during the game. They ordered the ad company to sell off the time but they only manged to sell off half the time, so the board agreed to air it. The rest is history.
—there was a sequel ad a year later which I recall featured the bald guys walking along a hill until you see that they are in fact walking off a cliff like lemmings. This ad, too, only aired once.
—The two ads were infamous (the second one much less so; it’s regarded as a failure) because you just didn’t see companies snipe at each other in advertising that much back then. keep in mind, too, that Apple was less than 10 years old; for it to be accusing IBM of being an overbearing Big Brother was a real ‘David and Goliath’ move—but they pulled it off.

Posted by Dolt on January 7, 2004 at 8:13 AM (CST)


Nation Front supporters? Was this filmed in the UK then and not USA?

If so why? I cant remember seeing it here in the UK except once of a programme discussing tv adverts.


Posted by George Pilkington on January 7, 2004 at 9:22 AM (CST)


Those who want to download the movie under Windows XP, follow these steps:

1. Go to http://www.apple.com/hardware/ads/1984/ and click the link to the movie size you want.

2. After the movie full loads in quicktime, navigate to C:Documents and SettingsXXXLocal SettingsTemporary Internet Files . Where the ‘XXX’ is, put in the username that you are currently logged in under.

3. Arrange the folder by file size, and look towards the bottom for one of the following quicktime files:

4. Copy the file to the desktop or wherever you want to keep it.

5. Enjoy!

Hope this helps all you who were having trouble saving it.

Posted by Ed on January 7, 2004 at 1:47 PM (CST)


If you still have problems saving, try opening a URL in quicktime (must have pro) and save the file that way. The links to the files is as follows”

Size 480:

Size 320:

Size 240:

Hopes this helps again!

Posted by Ed on January 7, 2004 at 1:53 PM (CST)

Page 2 of 2 pages  < 1 2

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