<img src=”%%dir[1]%%bt_mwsf.gif” border=“0” alt=“pic” width=“32” height=“9” /> iPod flash: ‘Life is | iLounge News


“pic” iPod flash: ‘Life is

Italian Macintosh journalists at MacityNet have reported that workers at the Moscone Center in San Francisco, home of this week’s MacWorld Conference & Expo, temporarily but publicly displayed a large Apple banner for a new iPod model. According to MacityNet, which features pictures of the banner reading “Life is random”, the full banner made reference to a 240-song capacity, which would signal the use of 1GB of flash memory for the new iPod’s storage. A black randomized play icon appears to be visible against a green background.

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Well at least we know that the slogan of a possible new iPod is “Life is Random”

Posted by Attis on January 10, 2005 at 3:27 AM (CST)


so i guess that makes the “no screen” rumor official.  hmmm…

Posted by petro on January 10, 2005 at 4:22 AM (CST)


no screen?  but more importantly will it fit in an ipod sock?...

Posted by Exvicious on January 10, 2005 at 4:36 AM (CST)


I cannot believe they would go completely without a menu!!  Even a single line would be acceptable.

Posted by AndyDK on January 10, 2005 at 7:22 AM (CST)


if there is no screen hope it looks like : http://www.engadget.com/entry/1234000040022898/

so is the random bit to do with random playing of the songs on the ipod, or randomly putting songs on to it in the first place or both?

i think iTunes already has a feature which can put a random selection onto an ipod if the library is bigger than the capacity of the ipod so I guess they could use that again, with the option of specifying the actual songs to put on.

then I guess that there would be a button on the ipod which would switch the songs between playing in the playlist order/random by song/random by album?

what does everyone else think?

Posted by robroe on January 10, 2005 at 7:30 AM (CST)


“There are two lies in particular
that provide the basic paradigm
for modern culture ...
Lie number one is that life is random.
... Second lie, truth is relative.
Life is random, truth is relative.”

—John MacArthur

Posted by igor on January 10, 2005 at 7:33 AM (CST)


Philosophy aside, I have a hard enough time trying to find what I want in my “random life.”  I don’t want to my music to be the same sort of adventure.

While I totally dig the iPod’s success and want everybody to have an iPod, I’m somewhat tired of everybody walking around with their iPod minis saying I’VE GOT AN IPOD NOW!!  I have to meagerly point out that my smart playlist of 4+-star-songs contains more songs than their iPod is capable of.  I’m seeing a huge following with the iPod flash as long as it’s something more than a forward/back button.

Posted by dethbrakr on January 10, 2005 at 8:45 AM (CST)


when will the new products be released?  today, or at the end of the conference?

Posted by zip22 on January 10, 2005 at 9:00 AM (CST)


No screen!? I really don’t think I like the idea of that.

Posted by Bitchcake on January 10, 2005 at 10:31 AM (CST)


Shuffle mode as a breakthrough value point? That is the best they can do?

Posted by Demosthenes on January 10, 2005 at 10:45 AM (CST)


Apple would be absolutely stupid not to include a screen. ALL of their competitors have a screen so they would just end up shooting themselves in the foot.

I hope they don’t rely on the iPod name and iTunes as their advantage and screw us over with less features than the competition.

Posted by tariq on January 10, 2005 at 11:00 AM (CST)


Assuming this banner—and the flash iPod!—are real…

Avertising random play doesn’t have to be in comparison to other players. They ALL do that, and it doesn’t matter—iPod is what people want.

Advertising random play IS about selling to people who haven’t already decided to get a player at all.

As many first-timer reviews will attest, being able to shuffle a bunch of songs—even 20 CDs worth (1GB) of your favorites—is a fun and new experience. When people see that my iPod will randomly pick songs from my whole library and bring songs to my attention that I would never have thought about, they really like that.

So random play may be old news to us, but as a basic way to make people consider a portable player, I think it’s good marketing.

Posted by Nagromme on January 10, 2005 at 12:00 PM (CST)


And if it has no screen… the drawbacks are obvious, and it removes the iPod clickwheel advantage—so SOMETHING better make up for it. A tiny size compared to other 240-500-song players would be my hope. Physical size is what I like about Minis. Tinier would be better yet.

And who knows? Maybe Apple can do something clever with “blind navigation” that we haven’t thought of. They do have a habit of coming up with new modes of interaction that you can’t live without once you’ve tried them! Like Exposé.

Posted by Nagromme on January 10, 2005 at 12:19 PM (CST)


Jesus, I hope the have sort of way to see the songs… I like the idea of an “inline” remote control with a screen either standard or as an add-on. In general I would like Apple to release an “inline” remote with a dispaly for all their current iPods. Apple needs to get the move on already.

Posted by FallN on January 10, 2005 at 12:46 PM (CST)


When is it expected that we will hear official word on the iPod “micro”? Will it be later today, or not until Steve Jobs gives his keynote speech tomorrow morning?

Posted by Azrael on January 10, 2005 at 12:51 PM (CST)


And personally, I have to agree with dethbrekr, I don’t even consider the Minis as iPods really… I’m waiting for the fools that couldn’t afford a full fledged iPod to show up screaming “I HAVE AN IPOD” while waving a screenless, 1GB flash based contraption… LOL! NICE! Get a REAL iPod dork… Haha. Just Kidding. :)

Posted by FallN on January 10, 2005 at 12:56 PM (CST)


I have to meagerly point out that my smart playlist of 4+-star-songs contains more songs than their iPod is capable of

Don’t get too cocky. I know people with 100GB pocket media players and they consider that “barely sufficient”. Size isn’t everything, it’s all about how you use it.

I still think chasing ever-larger storage sizes is a fool’s errand. Sooner or later you get diminishing returns when there is “just enough” storage for most people. It’s like finding the equilibrium points on a demand curve in economics for a given price.

I still think what will change the game is good streaming services. You will still need some local storage (maybe 10GB?) for caching and local files, but many people will be content to stream their selections, either from corporate servers or from their own collections at home.

I know I value being able to stream any one of my 100K songs from my home server running Media Center wherever in the world I am. It’s just a pity that I haven’t found a mobile network yet with sufficient bandwidth… But anyway, my point is that I just don’t have a need to carry vast amounts of music with me - whenever I arrive somewhere with broadband, I can just download or stream whatever I want from home.

Posted by Demosthenes on January 10, 2005 at 1:09 PM (CST)


I don’t think anything but an iPod Photo is a real iPod ;) j/k

An inline remote accessory with screen is a good idea. Apple already outputs text info from the iPod—car head units etc. make use of it.

As for when we’ll know? I’d say by noon Pacific, 3PM Eastern. Apple won’t announce before the Keynote, but even if the Keynote (9 AM Pacific) lasts a couple hours, by noon Apple.com and news sites should have full details posted. Except possibly for pre-announced products that aren’t shipping yet. (The iPod Flash could be in that category.)

Live text updates online at Mac rumor/news sites or IRC/etc. might happen during the keynote, but the video stream won’t be up until 6PM Pacific, 9PM Eastern, according to Apple.

Posted by Nagromme on January 10, 2005 at 1:32 PM (CST)


More rumors to spoil the fun:

It will be called the “iPod shuffle”...


Apple filed for “Shuffle” as a trademark, reinforcing what ThinkSecret (sometimes wrong, often right) has recently posted—that “iPod shuffle” is the name they’ve heard, and that they were puzzled by it until the banner goof at Moscone.

It’s a little more distincitive than “iPod micro” anyway! And differentiated from existing iPods.

Posted by Nagromme on January 10, 2005 at 2:16 PM (CST)


if the ipod flash has no screen (as implied by the slogan “life is random) then no matter how small, how cool looking, how cheap, and that is called “ipod” will save it from the trash heap.

i think any unit that holds 240+ songs and you can’t select a particular song without A) getting it by random or B) skipping one by one through songs looking for it with be a total and complete failure.

if it has a screen i will order one tommorow, if it doesn’t i will sit back and watch the disaster.

Posted by canyonblue737 on January 10, 2005 at 2:18 PM (CST)

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