Apple’s Jony Ive and Bono settled U2 iPod deal | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

Apple’s Jony Ive and Bono settled U2 iPod deal

Author's pic

By Phil Dzikiy

News Editor, iLounge
Published: Thursday, October 10, 2013
News Categories: Apple, iPod

In a new interview, Vanity Fair talks to both Apple Senior Vice President of Industrial Design in Jony Ive and designer Marc Newson before their upcoming Sotheby’s (RED) auction, in which the designers have teamed with Bono to benefit The Global Fund. The two discuss design, and Ive’s work with Apple is discussed, but the biggest revelation comes from Ive’s previous work with Bono. Bono approached Steve Jobs to offer U2 for inclusion in an iPod commercial, and the eventual deal included the U2 special edition black-and-red iPod. The deal seemed like it might fall through at one point, but “Ive was dispatched in person to take the prototype black-red iPod to Bono at his home in Dublin.” Ive and Bono reportedly hammered out all remaining issues in the deal while drinking in a pub. “Jony makes some of his greatest decisions while having a drink,” Bono said.

« 2013 Readers’ Choice update; vote now!

Apps: Flickr 2.30, Foursquare 6.4, TripAdvisor 8.0 + XCOM 1.3 »

Related Stories

Comments

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.