Apple Q4 2013: 33.8m iPhones, 14.1m iPads, 3.5m iPods | iLounge News

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Apple Q4 2013: 33.8m iPhones, 14.1m iPads, 3.5m iPods

Apple reported its fourth quarter 2013 financial results today, selling 33.8 million iPhones, a new record for the September quarter. It sold 26.9 million iPhones in Q4 2012. The company sold 14.1 million iPads in the fourth quarter, compared to 14 million in Q4 2012. Apple reported $37.5 billion quarterly revenue and a quarterly net profit of $7.5 billion — $8.26 per diluted share. In Q4 2012, Apple reported $36 billion quarterly revenue and a net profit of $8.2 billion, or $8.67 per diluted share.

Apple’s Board of Directors also declared a cash dividend of $3.05 per share of the company’s common stock, payable on Nov. 14 to shareholders of record, as of the close of business on Nov. 11. For the fiscal first quarter of 2014, Apple is providing guidance of revenue between $55 billion and $58 billion, and gross margin between 36.5 percent and 37.5 percent.

“We’re pleased to report a strong finish to an amazing year with record fourth quarter revenue, including sales of almost 34 million iPhones,” Apple CEO Tim Cook said in a press release. “We’re excited to go into the holidays with our new iPhone 5c and iPhone 5s, iOS 7, the new iPad mini with Retina Display and the incredibly thin and light iPad Air, new MacBook Pros, the radical new Mac Pro, OS X Mavericks and the next generation iWork and iLife apps for OS X and iOS.”

“We generated $9.9 billion in cash flow from operations and returned an additional $7.8 billion in cash to shareholders through dividends and share repurchases during the September quarter, bringing cumulative payments under our capital return program to $36 billion,” Apple CFO Peter Oppenheimer said in the release.

Update: A more detailed release reveals Apple’s dropping iPad sales numbers — the company sold 3.5 million iPods in Q4 2013, compared to 4.6 million iPods last quarter, and 5.3 million iPods in last year’s fourth quarter. In total, Apple has sold 382.78 Million iPods, 421.278 Million iPhones, and 169.18 Million iPads.

« Notes from Apple’s Q4 2013 conference call

Apple to offer personal pickup for iPad Air »

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Comments

1

Apple’s tablets are priced so high that I’m reasonably sure their market is approaching saturation. Unless you’re either a true blue Apple fan or heavily invested in the iOS software ecosystem, it is increasingly hard to justify Apple’s price points for hardware that gets used by most for web browsing, looking at photos, and eReading. At some point, Apple is going to have start competing on something other than style for their tablets. Otherwise, sales are going to continue to level off as they mainly become about existing iPad customers upgrading and replacing older units, not bringing in new customers who can get comparable hardware for half the cost elsewhere.

The iPod drop is a no-brainer: no update whatsoever to the line means the only major source of sales are to people brand new to the line or replacing a broken unit.

Posted by Code Monkey in Midstate New York on October 29, 2013 at 10:48 AM (CDT)

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