50% of iPad mag subscribers opt-in for personal info sharing | iLounge News

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50% of iPad mag subscribers opt-in for personal info sharing

Nearly half of all iPad users who purchase a magazine subscription through the App Store are allowing Apple to share personal information with the publisher. Forbes reports that the figure, which came from Mark Edmiston, founder of the tablet magazine studio Nomad Editions, has been confirmed by Apple’s vice president of Internet services Eddy Cue. “So, all the sudden, what was an insurmountable obstacle no longer is,” said Edmiston. The surprising statistic may present a large part of the answer as to why more publishers are choosing to offer subscriptions for iPad versions of their magazines via the App Store; the presumed lack of access to this information was cited as a point of contention in Apple’s negotiations with publishers. [via Mac Rumors]

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Comments

1

I bet the 50% who are “opting in” don’t even know they are opting in.  With most of Apple’s products/services, you either “agree” to their terms of service or you have a useless product or service.  It’s a forced participation method.

Posted by WIndyCityD on May 14, 2011 at 7:38 AM (PDT)

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