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ABC exec: Content still king when it comes to portable video
An ABC executive said today that the company’s deal with Apple to offer its hit TV shows for download was a perfect fit because the video iPod and iTunes “is the best cutting-edge technology there is” and “a great consumer experience.” However, the latest iPod still needed ABC’s shows like “Lost” and “Desperate Housewives” to make a real splash, according to ABC Entertainment President Stephen McPherson.
“He needed the content. It all starts with the shows,” McPherson said, referring to Apple CEO Steve Jobs. “There’s all these platforms out there that are incredibly, incredibly exciting. But you have to be careful. I think there’s a little of technology kind of wagging the dog,” he said. “We look at our franchises and our shows, and we look at them across all platforms and all products in terms of how we can grow them to complement the mothership.”
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1
they need to put some other tv shows on the itunes music store
Posted by ipoder555 on January 23, 2006 at 8:42 PM (PDT)
2
Correction, no one needs Desperate Housewives.
Posted by rainking187 on January 24, 2006 at 12:26 AM (PDT)
3
They need to give european people videos for their iPods ! We only have video clips right now :(
Posted by Steph on January 24, 2006 at 6:36 AM (PDT)
4
They need to start selling video content to Canadians as well. Right now there is no incentive to buy a 5G iPod here.
Posted by Ryan Thernes on January 24, 2006 at 11:25 AM (PDT)
5
Wait… did he just say “complement the mothership?”
Posted by Moe on January 26, 2006 at 8:55 AM (PDT)