ABC exec: Content still king when it comes to portable video | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

ABC exec: Content still king when it comes to portable video

Author's pic

By LC Angell

Contributing Editor
Published: Monday, January 23, 2006
News Categories: iTunes

An ABC executive said today that the company’s deal with Apple to offer its hit TV shows for download was a perfect fit because the video iPod and iTunes “is the best cutting-edge technology there is” and “a great consumer experience.” However, the latest iPod still needed ABC’s shows like “Lost” and “Desperate Housewives” to make a real splash, according to ABC Entertainment President Stephen McPherson.

“He needed the content. It all starts with the shows,” McPherson said, referring to Apple CEO Steve Jobs. “There’s all these platforms out there that are incredibly, incredibly exciting. But you have to be careful. I think there’s a little of technology kind of wagging the dog,” he said. “We look at our franchises and our shows, and we look at them across all platforms and all products in terms of how we can grow them to complement the mothership.”

« Avanquest brings iPod software to retail

Proporta offers aluminum case, protector for 5G iPod »

Related Stories

Comments

1

they need to put some other tv shows on the itunes music store

Posted by ipoder555 on January 23, 2006 at 8:42 PM (PDT)

2

Correction, no one needs Desperate Housewives.

Posted by rainking187 on January 24, 2006 at 12:26 AM (PDT)

3

They need to give european people videos for their iPods ! We only have video clips right now :(

Posted by Steph on January 24, 2006 at 6:36 AM (PDT)

4

They need to start selling video content to Canadians as well. Right now there is no incentive to buy a 5G iPod here.

Posted by Ryan Thernes on January 24, 2006 at 11:25 AM (PDT)

5

Wait… did he just say “complement the mothership?”

Posted by Moe on January 26, 2006 at 8:55 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.