News
Ad Age names Steve Jobs, Apple and iPod in top 50 brands
“Apple Computer CEO Steve Jobs this year becomes the first person to be named to Advertising Age’slist of leading brands three times. He’s made the Marketing 100 twice, as well as this year’s section, the even more selective Marketing 50.
Not bad for a guy who never had a traditional marketing career. This year, Mr. Jobs wins for turning the charged debate over the illegal downloading of music over the Internet into a marketing opportunity. His dual platform approach includes successful marketing of the iPod music player in tandem with iTunes, its online music store.”
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