News
AdMob: Apple not yet enforcing ad restrictions
By Charles Starrett
Senior Editor, iLounge
Published: Tuesday, July 13, 2010
News Category: Apple, Digital Media
Speaking at the MobileBeat 2010 conference, AdMob CEO Omar Hamoui has revealed that Apple has yet to enforce its new ad restrictions that would effectively ban the Google-owned mobile advertising service from the iOS platform. “They haven’t been enforcing (the new regulations) yet. We’re very appreciative of that,” said Hamoui, according to a Cnet report. He went on to explain that were the restrictions enforced, “it would mean we could not run ads on the iPhone at all,” adding that without the analytical data, AdMob couldn’t even track who had clicked on their customer’s ads, making it virtually impossible to sell any ads at all. In addition, Hamoui had praise for Apple’s new iAds, saying, “the really rich pretty ads they’re doing are making advertisers and agencies think about what mobile means. Anybody getting advertisers interested in mobile is a good thing. It’s not at all a zero-sum game.”
Related Stories
- Motorola loses third patent case against Apple in Germany
- Apple airs new Siri-focused iPhone 4S ads
- German court rejects Apple bid to ban Galaxy 10.1N
- Apple asks European standards body to set Frand rules
- Key iPhone, iPod executive left Apple last year
- Apple eyeing Sam’s Club for store-within-a-store locations?
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- iLounge Weekly coming early Monday, giveaway reminder
- iBackFlip launches Somersault case for iPad
- Motorola loses third patent case against Apple in Germany
- Apple rushing to pick demo apps for next iPad launch
- Apple airs new Siri-focused iPhone 4S ads
- Periscope Audio Lab releases SpaceSampler
- Evernote Hello improves contact entry features
- eMailGanizer Pro adds Universal Inbox, Smart Folders
- Scosche rolls out bassDock for iPad
- German court rejects Apple bid to ban Galaxy 10.1N
Recent Reviews
- Cygnett Apollo for iPhone 4/4S
- Case-Mate Pop! ID for iPhone 4/4S
- Case-Mate Pop! for iPhone 4/4S
- Case-Mate Pop! With Stand for iPhone 4/4S
- Solid Line Products RightShift 2 Removable Keyboard Case for iPad 2
- Spigen SGP Kuel F60Q Battery Pack
- Just Mobile Highway + Highway Pro for iPod, iPhone + iPad
- Speck CandyShell and CandyShell Satin for iPhone 4/4S
- Jensen JiPS-310i Docking Speaker for iPod, iPhone & iPad
- FrappeDesign Smart Sleeve for iPad 2
Recent Articles
- iOS Gems: Adventures of Tintin, Reckless Racing 2 + Scramble With Friends
- Ask iLounge 2-3-12
- Making The Case For - And Against - An Apple iTV Television
- Instant Expert: iTunes U for iPad, iPhone and iPod touch
- Instant Expert: Secrets & Features of iBooks 2.0
- iLounge’s 2012 CES Best of Show Awards: Honorable Mentions
- iLounge’s 2012 CES Best of Show Awards: iPod, iPhone, iPad + Mac
- iOS Gems: Bug Princess, Dora Hops Into Phonics, It’s A Small World, Sleepy Jack + X Is For X-Ray
- The Complete Guide to Managing iTunes Videos
- Editorial: As CES Grows, Will Microsoft’s Loss Be Apple’s Gain?
1
Translation: We’re fighting for our lives here.
Posted by orgel in Falls Church, VA on July 13, 2010 at 1:47 PM (PDT)