AdMob: International iPhone OS use growing faster than U.S. | iLounge News


AdMob: International iPhone OS use growing faster than U.S.

In its Mobile Metrics Report for June 2009, mobile advertising platform AdMob detailed iPhone and iPod touch share by region, finding that the international market for the devices is growing faster than the U.S. According to the report, 54% of iPhone OS users in June were in the U.S., down from 61% six months ago. 26% of those were in Western Europe, with Asia representing 7% of global iPhone and iPod touch users. The company also points out that despite the rise in iPod touch sales reported by Apple in it’s Q3 2009 earnings call, the ratio of iPhones to iPod touches on their network remained at roughly 2:1, suggesting the growth of the two devices is on a similar trajectory. AdMob’s numbers are based on the 16 million iPhone OS users in their network.

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It’s like I’ve been saying, iPhone market growth in the US is going to tail off.  Now that we are 3 years into the iPhone lifecycle and there is a $99 entry-level option, pretty much anyone who was going to get an iPhone has done so.  Apple continues to make money due to upgraders, but their market share in the US will not continue to increase until they open up to carriers other than AT&T.

Posted by KllrDave on July 24, 2009 at 8:07 AM (CDT)


I’m not sure what you’ve been saying, but you’re now speaking rubbish.  Just because growth is accelerating in other countries does NOT mean it’s tailing off in the US.  The notion that “anyone who was going to get an iPhone has already done so” is completely contradicted by the facts. Please, please, read some of the factual articles out there before making such statements.  You’ll be doing yourself a favor.

Posted by SoboMacGuy on July 24, 2009 at 7:16 PM (CDT)

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