AdMob: iPhone accounts for 50% of smartphone ad requests | iLounge News

News

AdMob: iPhone accounts for 50% of smartphone ad requests

According to the latest data from mobile advertising firm AdMob, the iPhone accounts for 50% of all worldwide smartphone ad requests. The company’s newly-published October Mobile Metrics Report (PDF Link) also shows the iPhone accounting for more than 22% of requests from all handsets worldwide, making it the top handset model, followed by the iPod touch with 9.8%. In the U.S. market, the iPhone fares even better, taking a 55% share of all smartphone ad requests. Among the top handset models in the U.S., the iPhone is number one with 24.1% of requests—an improvement over its worldwide numbers—while the iPod touch again comes in second with 11.4% of requests, also an improvement over its international numbers. AdMob’s percentages are based on ad requests, impressions, and clicks, tracked over the more than 15,000 mobile web sites and applications to which the company serves ads.

« ZAGG debuts ZAGGskins for iPod, iPhone

Apple targets Verizon with new iPhone 3GS ads »

Related Stories

Comments

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy