Advertising Age names Apple ‘Marketer of the Year’ | iLounge News

2014 iPad iPhone iPod Buyers' Guide from


Advertising Age names Apple ‘Marketer of the Year’

Author's pic

By Dennis Lloyd

Publisher, iLounge
Published: Monday, December 15, 2003
News Categories: Apple

“Mr. Jobs’ publicity machine garnered more than 6,000 iPod and iTunes stories in major publications worldwide. That compares to paid media spending in the first eight months of 2003 of only $10 million on iTunes and $9 million on iPod, according to TNS Media Intelligence/CMR. Overall, Apple’s paid media spending was only $69 million in the first eight months of ‘03.”

« Monster Cable Releases New iPod Accessories

Technology News: No Other Internet Music Service Has Touched iTunes Music Store »

Related Stories


If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.


Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.