Advertising Age names Apple ‘Marketer of the Year’ | iLounge News

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Advertising Age names Apple ‘Marketer of the Year’

“Mr. Jobs’ publicity machine garnered more than 6,000 iPod and iTunes stories in major publications worldwide. That compares to paid media spending in the first eight months of 2003 of only $10 million on iTunes and $9 million on iPod, according to TNS Media Intelligence/CMR. Overall, Apple’s paid media spending was only $69 million in the first eight months of ‘03.”

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