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Amazon launches Kindle Cloud Reader

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By Jesse Hollington

Social Media & Software Editor, iLounge
Published: Wednesday, August 10, 2011
News Categories: iPad, Apps + Games

Amazon has launched a new web-based app for reading Kindle e-books on a PC, Mac or iPad. An alternative to Amazon’s native Kindle apps, the Kindle Cloud Reader provides access to users’ Kindle libraries from compatible web browsers, specifically Chrome and Safari and includes the ability to continue reading even without an Internet connection. Notably, the web application specifically indicates support for the Safari browser on an iPad running iOS 4.0 or later; as a web application the app can also provide access to an integrated “Kindle Store for Tablets,” allowing users to easily purchase content directly from their device.

Earlier this year Apple revised its App Store policies and began requiring iOS applications to remove links to external services for purchasing content, resulting in Amazon being forced to remove the Kindle Store button from its native iOS Kindle app. The new Kindle Cloud Reader provides an alternative for users who wish to easily browse for and purchase content from their iPad. Kindle users can access the Kindle Cloud Reader simply by visiting and logging in with their Amazon ID and password.

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Touché !

Posted by joni on August 10, 2011 at 7:50 AM (PDT)


“The new Kindle Cloud Reader provides an alternative for users who wish to easily browse for and purchase content from their iPad.”


Let’s see, before the “big” change, you browsed the Kindle store as a web page from Safari. After the “big” change, you still browse the Kindle store as a web page from Safari. And if you use their cloud reader, you’re still browsing the Kindle store as the exact same set of web pages from Safari.

The only difference between the Kindle iOS app and the Kindle cloud app is the presence of a web link to the Kindle store web page in the form of a button.

I’m not sure that qualifies as the difference between easy and not-easy, at least I hope not. I wouldn’t call this an alternative, just one more way Amazon is delivering on their promise of “buy once, read everywhere”, a lesson Apple should heed.

Posted by Code Monkey in Midstate New York on August 10, 2011 at 10:31 AM (PDT)

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