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Amazon movie service to launch next month; E-tailer drops music plans

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By LC Angell

Contributing Editor
Published: Monday, July 24, 2006
News Categories: Digital Media

Amazon’s video download service will reportedly launch in mid-August, offering a subscription service and a la carte movies and TV shows. Advertising Age reports that because of Apple’s digital music dominance, Amazon chose to drop music and focus on video. “The service, which is referred to as Amazon Digital Video—or Amazon ‘DV’—has evolved over the past year from a music-themed offering to a video-centric one, according to production-studio and TV-network executives briefed on the plans. The reason? Apple already commands such a large share of digital-music sales that Amazon felt it would be too difficult to break into the market.” Amazon’s service will require users to install software to buy videos individually, “likely as part of a download-to-own model, or subscribe to them, like a digital version of Netflix’s rental model.”

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With all this talk of video and the high price of purchase ($10+), why would people want to do that when they can buy the DVD with extras for a few bucks more, or rent with netflix, blockbuster, etc., and play it in their DVD player and wach on a big screen tv with 5.1 surround sound?

I can understand possibly a rental model, but i would still prefer to get the DVD if possible if it means 5.1 sound on a big tv.

Posted by jqc on July 24, 2006 at 7:49 AM (PDT)

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