News
Analyst: 1.8m shuffles in Q2, 25m total iPods in 2005
While Apple does not break down iPod sales per model in its earnings reports, Piper Jaffray estimates that in its first quarter of availability the iPod shuffle accounted for approximately 1.8 million of Apple’s 5.3 million iPods shipped. The firm had estimated Apple would ship 1 million iPod shuffles during the March quarter.
In a research note obtained by iLounge, Piper Jaffray senior analyst Gene Munster also comments on the iPod halo effect that has been cited in the past year as a positive force for Mac sales, and notes that he expects Apple to ship 25 million iPods in 2005 for a total of more than 35 million iPods in four years.
“Our confidence in the halo effect has increased based on Mac sales of 1.07 million units in the March quarter compared to Street expectations of about 970,000 units,” Munster said. “We believe the halo effect is the primary driver of upside to Mac units. We expect the halo effect to accelerate in 2005 as the total installed base of iPods increases from 10.3 million at the end of 2004 to an estimated 35 million by the end 2005.”
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1
The increase in Mac sales still seems surprisingly low to me, especially considering all the negative press MSFT and Windoze has been getting of late (much of it deservedly so), and the supposedly hot popularity of the Mac Mini. Sure, the iPod could be causing some halo effect on Mac sales, but I think the ongoing, neverending security issues with Windows would be more of a tangible reason to incite user switch and increase the Mac’s sales rather than a mere love affair with a family of music players, regardless of how good they are.
Posted by flatline response on April 14, 2005 at 4:51 PM (PDT)