Analyst: Apple may sell 7.1 million iPods this quarter | iLounge News

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Analyst: Apple may sell 7.1 million iPods this quarter

American Technology Research analyst Shaw Wu believes Apple will ship 7.1 million iPods in the current quarter. The sales number would be a 15 percent increase over last quarter, but Wu warns that average iPod selling prices may come under “greater than expected pressure.”

“We have noticed very aggressive pricing, particularly on 4GB iPod minis”, Wu said in a research note. “We believe part of the reason is that iPod inventories remain relatively high on an absolute basis and this aggressive promotion is to ensure sales in an otherwise slower consumer period.”

The analyst also echoed recent speculation that Samsung is offering Apple heavily discounted prices on its flash memory chips. “Our sources tell us that Samsung was willing to drop its prices aggressively to lock in a marquee customer and win back some business from Toshiba, Apple’s other flash supplier. Interestingly, we believe Apple will also likely source from Hynix, adding a third flash supplier and thus further driving down pricing to protect its gross margin.”

Interestingly, Wu also said that he “is hearing” that Apple will likely source components for future portable devices (including iPods) from Intel, Broadcom and Sharp.

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Comments

1

I have a question, do these sale numbers include the ipod shuffle? because it they do, then I’d say the numbers are quite inflated

Posted by david on August 26, 2005 at 2:40 PM (CDT)

2

They’re not inflated at all - an iPod is an iPod, no matter what is cost.

Posted by bobby on August 26, 2005 at 3:44 PM (CDT)

3

7.1 millions iPods in a quarter are 50,000 per day. wow! That’s a lot.
Probably these numbers will increase with the new iPod Photo with video and iPod mini with compact flash.

Posted by zipods.com on August 27, 2005 at 4:33 PM (CDT)

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