News
Analyst: iPod sales fueling resurgence in Mac platform
The so-called iPod halo effect is in full swing, according to Piper Jaffray analyst Gene Munster, who noted today that a large number of iPod users are turning into new Mac computer purchasers. “The formula is working,” Munster said in a research note. “The 68 million iPods sold in the past five years (39 million of those were sold in the last 12 months) are translating to the resurgence in the Mac platform with worldwide Mac market share increasing from 2.1% in March of 2006 to 2.8% today.” The analyst belives Apple’s iTV and the long-rumored iPhone will also help boost the number of Mac users. “We believe in 6 months the halo effect will expand beyond a simple iPod-to-Mac correlation into a four-way relationship with iPod, Mac, iPhone, and iTV benefiting from each other’s success,” Munster said. “If this plays out, Apple’s growth rate should accelerate in 2007.”
Related Stories
- Key iPhone, iPod executive left Apple last year
- Apple seeds iOS 5.1 beta 3 to developers
- Corning details Gorilla Glass 2: 20% thinner
- Code found in iOS 5.1 points to quad-core chips
- GameStop sees ‘strong’ interest in iOS trade program
- Kindle app adds magazines, PDF document support
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Apple to offer audio stream of presentation by CEO Cook
- Apple nabs top spot in corporate reputation study
- Rokform debuts Rokbed Fuzion for iPhone 4/4S
- NPD: Apple top electronics brand of 2011
- Incase teams with Shepard Fairey on iPhone case
- Apple sued over iPhone, Apple TV wireless interaction
- Apple exec Cue accepts Grammy honoring Steve Jobs
- ThinkGeek intros iCade 8-bitty game controller
- Apple requests audits of Foxconn by FLA
- Apple sues Samsung, seeks to block Galaxy Nexus in U.S.
Recent Reviews
- Cygnett Metalicus for iPhone 4/4S
- Cygnett Platform Universal Tablet Stand
- Cygnett FlexiView Adjustable Stand for iPad
- FLOS / Philippe Starck D’E-light
- Twelve South HoverBar for iPad 2
- Cygnett Apollo for iPhone 4/4S
- Case-Mate Pop! ID for iPhone 4/4S
- Case-Mate Pop! for iPhone 4/4S
- Case-Mate Pop! With Stand for iPhone 4/4S
- Solid Line Products RightShift 2 Removable Keyboard Case for iPad 2
Recent Articles
- iOS Gems: Adventures of Tintin, Reckless Racing 2 + Scramble With Friends
- Ask iLounge 2-3-12
- Making The Case For - And Against - An Apple iTV Television
- Instant Expert: iTunes U for iPad, iPhone and iPod touch
- Instant Expert: Secrets & Features of iBooks 2.0
- iLounge’s 2012 CES Best of Show Awards: Honorable Mentions
- iLounge’s 2012 CES Best of Show Awards: iPod, iPhone, iPad + Mac
- iOS Gems: Bug Princess, Dora Hops Into Phonics, It’s A Small World, Sleepy Jack + X Is For X-Ray
- The Complete Guide to Managing iTunes Videos
- Editorial: As CES Grows, Will Microsoft’s Loss Be Apple’s Gain?


1
Wow, I’d worry less about spreading the cult of mac and concentrate on those 68 million ipods! That’s a LOT. I mean, that’s a real lot. Huge, huge success. If Apple listened just a little more to the customer about the whole ipod/itunes experience, they could raise that number higher each year. Mac sales will be what they will, I wouldn’t lose focus on the enourmous ipod success.
Posted by stark23x on October 19, 2006 at 11:17 AM (PDT)
2
I agree with this completely as I am one of the “converts”. I bought an iPod Shuffle, loved the product, wanted better integration, and bought an iBook as a result. From that I’ve purchased more iPods and am set for my second Apple-branded computer. iTV and iPhone also on the Christmas list. Maybe not this year but hopefully next.
Posted by Chris on October 19, 2006 at 12:28 PM (PDT)
3
I am tried of these bloody analysts always bantering about and missing their projected marks. What a load of crap from an overpaid profession. If they are so enamored with Apple now, where were they before? Peter Drucker would have had a field day with these louts.
Posted by FahrenheiPod 451 on October 19, 2006 at 12:31 PM (PDT)
4
Go Apple! I’m getting myself a Mac too. I’ve had it with Microsoft! I love my ipod - and I’m sure I’ll love my Mac too!!!!
Posted by mikkimann on October 19, 2006 at 12:36 PM (PDT)
5
If I ever see a Piper Jaffray building, im going to pee on it and spray paint a Windows logo.
Posted by moo on October 19, 2006 at 12:57 PM (PDT)
6
Awww. moo is too poor to afford a mac. Boo hoo. Too bad.
Posted by MattinTX on October 19, 2006 at 2:13 PM (PDT)
7
I have a PowerMac G3, G4 and a G5.
Just happens in this world some people have more brains than others.
Posted by moo on October 19, 2006 at 2:17 PM (PDT)
8
moo,
If you can make the Windows logo out of pee…I’ll be impressed.
Posted by FahrenheiPod 451 on October 19, 2006 at 2:18 PM (PDT)
9
I find that owning an iPod has put me off owning a Mac.
Apple’s support policies do not give me comfort in buying a computer from them. They ditch their old products and move on quickly, even when Microsoft does that you can still get updates and new software for it while Mac OS sees only the latest version getting new versions of Apple’s software.
I don’t rate Apple’s responsiveness to issues. It has taken them months to fix issues with the iPod’s firmware and iTunes 7 is far from ideal.
Posted by Daveoc64 on October 19, 2006 at 3:08 PM (PDT)
10
Moo. So you own 3 macs but you make a windows fanboy comment like that. Sure. What did Jaffray say that offended you. Yes you definitley arn’t one of the smartest people in the world.
Posted by MAttinTX on October 19, 2006 at 3:11 PM (PDT)
11
I totally agreed with you Daveoc64.
The way Apple lauched iTunes V7 still puts me off till this day. Don’t get me wrong, I’m a huge Apple fan but just to let Stevie and his coolgang know, NEVER LAUNCH A PRODUCT IF IT’S ISN’T READY. That just stinks of the Windows’ mentality!
Because of that, i’ve wasted soo much time trying to downgrade to the lower version of both itunes and ipod. (ESP for the ipod version downgrade) As a result, i’m sceptical about all these new s/w launches. Just leave a bad taste to my wonderful ipod experience till now.
Posted by Andy See on October 19, 2006 at 4:42 PM (PDT)
12
I’ve had (3) ipods that I purchased over the past four years. Recently I purchased a MAC mini. It is my first Apple computer and I wouldn’t have bought it if it didn’t have an Intel processor in it. My guess is that the new sales are a combination of ipod halo effect AND intel processors.
Posted by gear on October 20, 2006 at 4:59 AM (PDT)
13
Marin Texas, you sound like the typical person that owns an iMac or iBook because you are far to loyal to one brand which is quite sad(which is why I said more brains than you).
Analyst’s are way too much on Apples pogo stick, which really p’s me off.
But I could say the same for you too.
Posted by moo on October 20, 2006 at 9:32 AM (PDT)
14
Funny I see this after I made my first Apple computer purchase. I’ve come a long way ‘round since my formative years of learning Basic code on an Apple IIe. I am a rcent convert due to the iPod halo phenomenon. Especially with the advent of Apple’s BootCamp, I can have the best of both worlds. In practical terms: I can have the wonderful design that Apple brings to it’s hardware and OS AND use the same machine to run the AutoCAD program, an essential tool in my profession.
Posted by sonicwhirlydisc on October 20, 2006 at 12:59 PM (PDT)