Analyst says Apple “stands to benefit greatly” from Pepsi partnership | iLounge News

News

Analyst says Apple “stands to benefit greatly” from Pepsi partnership

“The analysts speculate that if half the 100 million tracks available through the Apple/iTunes promotion are redeemed, “it will increase iTunes downloads over 100 percent”. This will also increase Apple’s market share in comparison to rival vendors.

The report looks at the true strategy behind the store—increasing iPod sales. As most competing players utilize an incompatible file format, IDC says: “Apple stands to develop a built-in market for the iPod”. It agrees that if users use and choose iTunes then they will be more likely to buy Apple’s music player in preference to competing products.

The conclusion? “Apple stands to benefit greatly form this promotion and carry its momentum forward”.”

« iPod TV ad debuts in UK

Over 100,000 iPod minis pre-ordered »

Related Stories

Comments

1

Now now, we all know from the wisdom of anonymous ‘net rants that Apple is dead! All because of allowing Pepsi to do a promotion with iTunes. :D Also, the RIAA is Apple’s fault, Apple should have refused to get into music, forcing the RIAA to disband in terror. Plus, music buyers really want Microsoft controlling their rights, and Steve Jobs personally used a cattle prod to make those kids appear in a Superbowl ad for Pepsi against their will. wink

Posted by Nagromme on February 17, 2004 at 10:33 AM (PDT)

2

whoa… analysists are soooooooooo smart…..

Posted by whoa on February 17, 2004 at 3:07 PM (PDT)

3

Two words:

No Crap.

Posted by Caleb on February 17, 2004 at 8:32 PM (PDT)

4

In other news, it has been reported that Humans breathe air and that the sky is blue.

Posted by angry_black_man on February 18, 2004 at 11:12 PM (PDT)

5

Does anyone know what the Pepsi/iTunes promotion has done to QuickTime’s market share on Windows systems? Remember, you have to download QuickTime for Windows to play iTunes on a PC. I am a Mac QuickTime developer and was hoping more Windows users would be downloading QuickTime during this promotion, but I have yet to see any solid market share numbers.

Posted by blueridge in Blowing Rock NC on March 22, 2004 at 6:11 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy