Analyst says iPod leads market “because it is superior to competitors” | iLounge News

News

Analyst says iPod leads market “because it is superior to competitors”

“Rob Enderle, consumer electronics analyst at The Enderle Group, says Apple has dominated the MP3 player market because its product is superior to competitors’, and Apple ‘outspent everyone else on marketing 10 to one.’

Companies such as Dell, Creative Technology, Rio and Virgin have announced new MP3 products aimed at taking business from Apple with lower prices and more storage. Enderle says Apple’s real test ‘is going to be in the next two months. None of the new products are as good as the iPod, but collectively, they could start to eat at Apple’s market share,’ he says.”

Related Stories

Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2016 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy