News
‘Andy Milonakis Show’ coming to iTunes first
MTV will release the full upcoming season of “The Andy Milonakis Show” on the iTunes Store a month before the first episode premieres on TV. The six-episode season is available for $9.95, or $1.99 per episode. “This show has a very sort of cult following, making it best suited to be exploited across platforms,” said MTV executive Brian Graden. “The look of the show also has a very much broadband type of ethos to it. We just thought this franchise seemed perfect for this strategy.” The third season of “The Andy Milonakis Show” premieres April 27th on MTV2. The iTunes Store also recently offered the first six episodes of Fox’s The Winner in advance of the show’s March 4th premiere.
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1
I hated that show. Sooooooo dumb.
Posted by jimjones on March 20, 2007 at 12:13 PM (PDT)
2
Thank GOD! We sure couldn’t have lived without that.
Posted by Matthew on March 20, 2007 at 1:14 PM (PDT)
3
Regardless of what you think of that show (I personally think it’s terrible...), I think that the bigger news here is that the iTunes store is gaining support - here are two examples of shows that are viewing iTunes as a big enough platform to debut their WHOLE SEASON on it before even the first episode airs on television.
Posted by Jacob on March 20, 2007 at 2:31 PM (PDT)
4
The Andy Milonakis show is another prime example of the digression of our country.. toss him in there with Larry the Cable guy. Just my oppinion. I actually agree with Jacob that it IS a good sign for iTunes… just too bad it had to be this show…
Posted by Otsego on March 20, 2007 at 6:08 PM (PDT)
5
Yes, this says great things for iTunes, but says very very bad things about American Youth.
Posted by iScott on March 20, 2007 at 7:01 PM (PDT)
6
Wow, this is a pretty strong move towards digital distribution. It is clearly a part of MTV’s new online strategy, which Shelly Palmer wrote about on his blog.
These are definitely positive developments, coming when some people think the YouTube lawsuit is a sign that Viacom doesn’t “get it.”
- Jessica
Posted by Jessica on March 21, 2007 at 1:37 PM (PDT)
7
Who cares about that little kid he had his 15 and somehow stretched it into 30. Why won’t people just let him fade into the woodwork already.
Posted by SmoothGallery Mambot on March 21, 2007 at 9:00 PM (PDT)
8
You guys are all being equally creative by writing boring negative comments. Awesome work guys!
Posted by real on March 22, 2007 at 9:54 AM (PDT)