iLounge

Layar has introduced its Layar Reality Browser for the iPhone 3GS. Using the iPhone 3GS’ data connection, camera, GPS, and compass in concert, Layar allows users to search for and view nearby businesses, places of interest, and other data sets by displaying them over top the live view from the iPhone’s camera. Users can filter by distance, and can also view all points on a single screen by using the map or list view. Layar Reality Browser is available now as a free download from the App Store.

Roundbox has released its new TV Guide Mobile application for the iPhone and iPod touch. The app offers local TV listings by zip code and cable provider, the ability to view air date, time, channel, and episode and cast details, the ability to add channels and shows as favorites, the ability to search for shows, actors and actresses, and episodes, and a news section with entertainment news, episode recaps and other content from TVGuide.com. TV Guide Mobile is also available as a free download from the App Store.

Monsoon Multimedia has debuted its HAVA Player application for the iPhone and iPod touch. HAVA Player works with the company’s line of video-streaming devices to allow users to watch and control their home TV or TiVo directly from their devices over Wi-Fi. Features include complete compatibility with most free and paid TV services, including DirecTV, Comcast, AT&T, Time Warner, Dish Network, and others, the ability to browse the service provider’s program guide, schedule or watch recordings form a DVR, an on-screen remote control, and more. Monsoon Multimedia’s HAVA Player is available now and sells for $10.

Major League Baseball Advanced Media (MLBAM) has revealed that of the 350,000 average live streams it served for the first round of the 2009 MLB playoffs, roughly 10 percent were viewed on an iPhone or iPod touch. According to PaidContent, 314,000 streams were routed through MLB.com, with another 36,000 viewed on an iPhone or iPod touch via the MLB.com At Bat application. In addition, another 88,000 live audio-only streams were delivered via At Bat. MLBAM employee in part credited the introduction of live mobile streaming technology on the iPhone for increasing the group’s potential audience and for the “great fan response” it has received thus far.