AppGratis removal ‘first step’ in App Store crackdown | iLounge News


AppGratis removal ‘first step’ in App Store crackdown

A new report claims the recent removal of AppGratis from the App Store was just the beginning, as the ouster of AppGratis was “a first step in a broader enforcement action,” mainly targeted at similar discovery apps found to violate clauses 2.25 and 5.6 of Apple’s App Store review guidelines. Apple feels such apps “threaten the legitimacy of the App Store charts” by letting developers spend money to increase their ranking. The company is also concerned the App Store could become overwhelmed with “alternative storefronts” through these apps.

Apple’s clause 2.25 was thought to be a way of restricting third-party App Store promotion when it first appeared — those initial examinations of the clause now appear to be true. The clause states, “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.” Clause 5.6 states that “Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.” A stronger enforcement of these clauses could lead to many discovery apps disappearing from the App Store in the near future. [via AllThingsD]

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How is this the *first* step if they removed AppShopper last December for violation of the 2.25 clause?

The bigger issue is this: if these 3rd party solutions are offering superior alternatives to the app store, why isn’t Apple competing with them instead of just kicking them out for specious reasons? The instant Apple allowed apps to include in-app purchases, tap-joy, etc., the whole notion of meritocracy went out the window. The download of one “free” Glu game can lead to a person downloading dozens of other apps a day (and then deleting them) for a reward of the in-game currency.

If Apple wants to fix the app store meritocracy they should start with banning rewards for downloading and running other apps, they should start with regulating consumable IAP, they should start with limiting how publishers can place advertising in games paid or free, but, no, they’ll kick out apps that show how poorly of a job Apple does at presenting the products in their own store.

Posted by Code Monkey on April 11, 2013 at 9:07 AM (CDT)

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