iLounge

Apple’s second-generation iPod shuffle grabbed top honors for best consumer product design at the 2007 Design Week Awards. “We were in a quandary with Consumer Product Design,” says Sebastian Conran of Conran & Partners in announcing the winners. “Though there was a wide variety of interesting products, there was also a raft of entries from Apple’s design team, of which, though all were excellent, only the Shuffle was truly ‘new.’ It feels a bit unfair to all the other entries, which were mainly very good indeed, that Apple—with its relentless commitment to innovative and evolutionary design, and its attention to detail—should again win pole position. The Shuffle is a simple, beautifully executed concept with minimal, re-useable packaging that is fantastic value for money.”