Apple: 40-50 new stores coming in 2010

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Apple: 40-50 new stores coming in 2010

Apple has said that it plans to open between 40 and 50 new stores in 2010, with more than half those located outside the United States in countries including Canada, Australia, Italy, Switzerland, Germany, France and China. The Wall Street Journal reports that the company is also planning to focus on building more “significant,” or flagship, stores in major cities, as they are the company’s top retail revenue generators. “Other retailers call them flagship stores. We don’t use that word,” Apple senior vice president of Retail Ron Johnson said when explaining the “significant store” terminology. Highlighting Apple’s new Upper West Side store in NYC, set to open Saturday morning, the report adds that more significant stores are planned for spring or early summer openings in London, Paris, and Shanghai. Johnson also said that new stores will be larger than the majority of existing stores, to accomodate more product displays and larger Genius Bars. “Our stores are too small,” he explained. “Our biggest challenge at the Genius Bar — we cannot build them big enough.”

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Comments

1

Apple opening 40 to 50 stores ...this reminds me of Tower Records where they were more concerned with the # of store and not what they were selling. Hope I’m wrong ... what goes up must come down.

Posted by Rock Singer on November 12, 2009 at 1:37 PM (PST)

2

Maybe downtown Seattle will finally get one, but that would be too nice of them to do.

Posted by Jon Cox on November 12, 2009 at 4:13 PM (PST)

3

Let’s hope Greenville, SC finally gets one. It’s been rumored for years.

Posted by Galley in Greenville, SC on November 12, 2009 at 7:54 PM (PST)

4

“Let’s hope Greenville, SC finally gets one. It’s been rumored for years.”

I hope so, I live in Easley, having an Apple Store would be a dream.

Posted by Dylan Messer on November 12, 2009 at 8:10 PM (PST)

5

Its just so annoying here in Dallas, i only have 4 apple stores within 5 miles of my house, we need a flagship store too!

Posted by Ethel McGillicutty on November 12, 2009 at 11:07 PM (PST)

6

Come on…
You all have Apple Stores near.
I live in Madrid, Spain and the nearest Apple Store is in PARIS!!!!
We have been mentioned in the last quarter financial results for having a 40% growth and here the people is dying for an Apple Store.
I would love to have a bigger one with some kind of singularity.

Posted by Carlos Miranda de Larra on November 13, 2009 at 3:16 AM (PST)

7

Nobody ever remembers Puerto Rico.

Posted by franscene on November 13, 2009 at 11:44 AM (PST)

8

Wow, that certainly puts walking two blocks from my office into perspective!

Posted by Downing on November 13, 2009 at 1:06 PM (PST)

9

Madrid would be great.

Posted by macoteca on November 14, 2009 at 3:02 PM (PST)

10

We need one on Peru!

Posted by Simplemyp on November 16, 2009 at 5:59 PM (PST)

11

We need one on EL PASO, TX!!!

Posted by tx on November 16, 2009 at 8:33 PM (PST)

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