Apple acquires 3D mapping company C3 Technologies | iLounge News


Apple acquires 3D mapping company C3 Technologies

Apple has acquired 3D mapping company C3 Technologies as part of its ongoing effort to build an in-house mapping solution, according to a new report. Citing unnamed sources, 9to5Mac reports that Apple has purchased the company, and that C3 Technologies CEO Mattias Astrom, CFO Kjell Cederstrand, and Product Manager Ludvig Emgard are all now working within Apple’s iOS division. It is said that this leading trio, as well as most of the former C3 team, is still working together in Sweden—where the company was based prior to Apple’s purchase—under the division name “Sputnik”. Spun off from aerospace and defense company Saab AB in 2007, C3 specialized in creating high-quality, incredibly detailed photo-realistic 3D models of the real world, seamlessly integrating “traditional 2D maps, satellite images, street level photography and user generated images.” Prior mapping-related Apple acquisitions include mapping service Placebase and online 3D mapping firm Poly9; the report suggests that Apple may introduce a new mapping solution based in part on technology from all three companies in iOS 6.

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I hate being a cynic, but haven’t we heard “new mapping capabilities from Apple in the next version of iOS” for the last three versions of iOS? It seems like Apple keeps losing ground on Android and only has these types of acquisitions and rumors to keep hopes alive for any new map capabilities.

Posted by Dave on October 31, 2011 at 2:55 PM (CDT)


To the commenter who claims Apple is losing ground to Android… They followed a similar path with Siri, whom they acquired, and greatly enhanced internally, and now it’s the driving force behind their marketing (and successful sales.)  Even my wife, who got her first iPhone last week (my old iPhone 4) wants to upgrade to an iPhone 4S just for Siri.  So whatever Apple’s doing, it’s working.

Posted by Todd Bernhard on October 31, 2011 at 4:52 PM (CDT)

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