Apple acquires automation app Workflow | iLounge News

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Apple acquires automation app Workflow

Photo: TechCrunch

Apple has acquired Workflow, a popular automation tool that allows users to tie together various apps on the iOS platform to create macro-like stored procedures, TechCrunch reports. While the financial terms of the deal are not yet available, the report suggests that it was a “solid payday” for the small team of developers. In the deal, Apple is not only acquiring the Workflow app, but also the team of Ari Weinstein, Conrad Kramer, and Ayaka Nonaka, and Nick Frey. Despite the acquisition, Apple will continue to offer the Workflow app on the App Store, making it now available for free.

“We are thrilled to be joining Apple,” Weinstein said in a statement. “We’ve worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can’t wait to take our work to the next level at Apple and contribute to products that touch people across the world.” Apple also confirmed the deal to TechCrunch, adding that “The Workflow app was selected for an Apple Design Award in 2015 because of its outstanding use of iOS accessibility features, in particular an outstanding implementation for VoiceOver with clearly labeled items, thoughtful hints, and drag/drop announcements, making the app usable and quickly accessible to those who are blind or low-vision.”

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