Apple acquires social analytics firm Topsy Labs | iLounge News

News

Apple acquires social analytics firm Topsy Labs

Apple has acquired social media analytics firm Topsy Labs, the Wall Street Journal reports. The deal, which was confirmed by Apple, is reportedly worth more than $200 million. Topsy is a Twitter partner that has full access to all tweets, and the company offers “tools to analyze tweets and other information to help track consumer sentiment,” according to the WSJ. Topsy’s website offers a search engine that allows users to “search and analyze the social web.” The report notes Apple’s plans for Topsy are “unclear,” but speculates the acquisition could benefit Apple’s iTunes Radio efforts in some way.

« China Mobile subsidiary briefly takes iPhone preorders

Unu Aero Wireless Giveaway - Winners Announced »

Related Stories

Comments

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy