News
Apple airs first iPad 2 TV commercial
By Charles Starrett
Contributing Editor
Published: Monday, April 4, 2011
News Categories: Apple, iPad
Apple has started to air its first TV advertisement devoted to the iPad 2. Entitled “We Believe,” the commercial shows the iPad 2 being used for a variety of apps in front of a black background, while a narrator states, “This is what we believe. Technology alone is not enough. Faster, thinner, lighter: those are all good things. But when technology gets out of the way, everything becomes more delightful. Even magical. That’s when you leap forward. That’s when you end up with something… like this.” The ad is available for viewing now on Apple’s website.
Related Stories
- Apple drops refurbished fourth-gen iPad, mini prices
- Judge: US can show Apple e-book pricing conspiracy
- Report: iOS 7 ‘black, white, and flat all over’
- Apple WWDC Keynote set for June 10
- Apps: Foursquare 6.2, Hyper Breaker Turbo, Pandora 4.3 + Shazam 6.0
- Apple patent application details interactive AirPlay, TV
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- iLounge Weekly coming Monday, giveaway update
- Apple drops refurbished fourth-gen iPad, mini prices
- Judge: US can show Apple e-book pricing conspiracy
- AT&T’s GoPhone to add LTE/HSPA+ support for iPhone
- Report: iOS 7 ‘black, white, and flat all over’
- Apple WWDC Keynote set for June 10
- Apps: Foursquare 6.2, Hyper Breaker Turbo, Pandora 4.3 + Shazam 6.0
- Apple patent application details interactive AirPlay, TV
- Report: iWatch pushed to late 2014?
- Griffin releases iPhone 5 Survivor + Catalyst Waterproof Case
Recent Reviews
- Lynktec TruGlide Pro Precision Stylus
- C4 Electronics Dolry HiFi Stone 30-Pin AirPlay Adapter
- Boombotix Boombot Rex Bluetooth Wireless Speaker
- Nuu Splash Portable Waterproof Bluetooth Wireless Speaker
- Scosche boomBottle Weatherproof Sport Wireless Speaker
- HMDX Jam Plus Bluetooth Wireless Speaker
- Fitbit Flex Wireless Activity & Sleep Wristband
- Cambridge Audio Minx Air 100 + 200 Bluetooth + AirPlay Wireless Speakers
- Mophie Juice Pack Plus for iPhone 5
- Ultimate Ears UE Boom
Recent Articles
- Costs associated with using FaceTime
- iMessages showing as Delivered when iPhone is out of coverage
- Inability to use Find My Friends without a passcode
- Calendar info disappears after iCloud restore
- Remove old iCloud backup after restoring to a new iPhone
- Setting up a ringtone in iTunes
- Using a Wi-Fi hard drive with an iPad
- Backing up and restoring an iPod classic
- Can’t restore iPod touch without passcode
- Retaining older versions of Apps during an iOS Restore
1
I thought the commercial was great. My wife—who’s usually bored to death by tech stuff—was transfixed.
Posted by Clint on April 4, 2011 at 9:53 AM (PST)
2
The smugness and BS factor on this ad was off the charts
Meanwhile, as for that technology getting out of the way thing - there’s countless devs and app store customers pulling their hair and posting angry reviews over just how much the technology of the iPad 2 is not out of the way, unless by “out of the way” you mean rendering previously functioning and stable apps crashtastic and,sometimes, completely unusable.
Posted by Code Monkey in Midstate New York on April 4, 2011 at 12:44 PM (PST)