News
Apple airs first iPad 2 TV commercial
By Charles Starrett
Senior Editor, iLounge
Published: Monday, April 4, 2011
News Category: Apple, iPad
Apple has started to air its first TV advertisement devoted to the iPad 2. Entitled “We Believe,” the commercial shows the iPad 2 being used for a variety of apps in front of a black background, while a narrator states, “This is what we believe. Technology alone is not enough. Faster, thinner, lighter: those are all good things. But when technology gets out of the way, everything becomes more delightful. Even magical. That’s when you leap forward. That’s when you end up with something… like this.” The ad is available for viewing now on Apple’s website.
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1
I thought the commercial was great. My wife—who’s usually bored to death by tech stuff—was transfixed.
Posted by Clint on April 4, 2011 at 10:53 AM (PDT)
2
The smugness and BS factor on this ad was off the charts
Meanwhile, as for that technology getting out of the way thing - there’s countless devs and app store customers pulling their hair and posting angry reviews over just how much the technology of the iPad 2 is not out of the way, unless by “out of the way” you mean rendering previously functioning and stable apps crashtastic and,sometimes, completely unusable.
Posted by Code Monkey in Midstate New York on April 4, 2011 at 1:44 PM (PDT)