News
Apple airs first iPad commercial during Oscars
By Charles Starrett
Senior Editor, iLounge
Published: Sunday, March 7, 2010
News Category: Apple, iPad
Apple has aired its first television commercial for the iPad, during the broadcast of the 82nd Annual Academy Awards. The 30-second spot shows the iPad in use, and highlights many of the device’s built-in applications, including Photos, Maps, iTunes, iPod, Safari, Calendar, and Mail, along with iBooks, the iBookstore, and Pages. The ad finishes by showing the device’s launch date followed by the iPad name; the spot also features the song “There Goes My Love” by The Blue Van throughout. Notably, Apple used the same event—the Academy Awards—to air its first iPhone television commercial. Apple’s new iPad commercial is now available for viewing on Apple’s website.
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1
Fail.
Based on the ad, it truly is nothing more than an oversized iPod Touch.
Worse, they had room to add the number rows to the keyboard (with all that screen real estate), yet they still kept the same dysfunctional QWERTY keys.
Hey, Mr. Jobs, ever tried typing an alpha-numeric password or email address on your devices?
Fail.
Posted by JonnyOneNote on March 7, 2010 at 11:55 PM (PDT)
2
Some people have a use for a big ipod touch.
Some people don’t have a need for a stripped down iphone.
To each his own.
Success.
Posted by donald on March 8, 2010 at 2:09 PM (PDT)
3
I am somewhat impressed with what I saw. The device still fits the niche between iPhone and MacBook based on this short reveal. I like the look of Pages and really hope that they extend that to include an iWeb App. It would be great to pull this iPad out and throw together a quick webpage update or blog entry. That is something I have been hoping for since the iPhone release.
Full disclosure - I will still wait until at least September to get one of these. I want to see it in action and let some of the (always present) first gen bugs get zapped first. I learned that lesson from my release date iPhone purchase.
Posted by Mitch on March 8, 2010 at 3:02 PM (PDT)
4
I have no strong feelings about the iPad, but the commercial did not make it look like anything cool or new.
Those big keys for typing looked like a Fisher-Price toy to me.
Posted by Tw on March 9, 2010 at 8:05 AM (PDT)