Apple and BMW partner on iPod adapter | iLounge News

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Apple and BMW partner on iPod adapter

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By Dennis Lloyd

Publisher, iLounge
Published: Thursday, June 17, 2004
News Categories: iPod Accessories

Update: MacMinute reports that “Gizmodo has uncovered further details on the adapter. The gadget site says it will cost around $235 installed and will only work on 2002 or later models. Any BMW with a built-in Navigation system, cassette deck, satellite radio or CD changer will reportedly not be able to use the adapter. Gizmodo also says that the iPod sits in a dock located in the glove compartment.”

MacMinute has obtained a two-page joint advertisement from Apple and BMW for a new iPod car adapter. The ad reads: ‘The first seamless integration of iPod and automobile. Connect with your music like never before. With the installation of an integrated adapter developed by BMW and Apple—now available for the BMW 3 Series, X3 and Z4—you can control your iPod through the existing audio system and multi-function steering wheel. Which means no loss of power. No loss of sound quality. And no loss of control.’ The ad also directs consumers to iPodYourBMW.com, which as of this posting, is not yet live.”

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Comments

1

They have to be putting a mini in a mini. i mean come on.

Posted by Frank on June 15, 2004 at 8:12 PM (PDT)

2

IMO, bad Idea about targeting only BMW owners.  Hopefully this will branch out to other manufacturers.

Posted by Cameron on June 15, 2004 at 8:56 PM (PDT)

3

I wonder why Apple has such a fascinatio with European automobile manufacturers. First it was Volkswagen (which I must say, was a kit much worse than this - a tape adaptor and a charger), and now BMW. Although these companies have awesome products, they are by no means the most common due to their high price. If only they made such deals with more common Ford/Chevrolet/Honda/Toyota/etc. then I can easly see the iPod being even more popular.

Posted by Sraphim on June 15, 2004 at 9:40 PM (PDT)

4

Does Apple have a fascination with European manufacturers, or is it a fascination with companies who are “design perfectionists” in the same way that Apple are?  The beetle - design icon (regardless of whether you like it or not).  BMW - engineering perfection.  In contrast, Ford & Chevrolet - engineered to price.  Honda - engine excellence, and great build, but no cachet…  Perhaps it’s a philosophical meeting…

Also, the Euro manufacturers may well be ahead of the game in terms of partnering with other companies.  BMW / VW may well be “paying” for the privilege…

Posted by Gav on June 15, 2004 at 11:15 PM (PDT)

5

I’d guess it has more to do with opportunity. The BMWs in question have a data bus that can be used for getting components talking to each other.

Most of the other auto manufacturers probably can’t integrate more than what ICELink already does (emulate a CD changer).

Posted by MacGyver on June 16, 2004 at 12:07 AM (PDT)

6

Sraphim, I think you hit the nail on the head.

Posted by Ray on June 16, 2004 at 1:35 AM (PDT)

7

Crap, sorry about that… I mean Gav.  I see BMW as perfection in auto design.  The innovators and pure leader of driving, as Apple is to Music with the iPod.

People brand the BMW and iPod.  If you have an everyday MP3 player, people address it as “my MP3 player”.  But if they have an iPod, they call it “my iPod” - not my MP3 player.  Same with the BMW.  It isn’t “my car” - it is, “my bimmer”.  It’s about class.

Posted by Ray on June 16, 2004 at 1:38 AM (PDT)

8

Does this make a BMW the most expensive iPod accessory, so mich for Gucci

Posted by jwc110869 in Rochester, NY on June 16, 2004 at 2:24 AM (PDT)

9

European automobile manufacturers do a better job than others.
SAE-World Congress in Detroit also tels you the same ... grin

Posted by iThomas on June 16, 2004 at 2:44 AM (PDT)

10

there was that ipod thing for the smart car too, smart are a mercedes subsidary so that’s another German manufacturer

Posted by bassman-x on June 16, 2004 at 3:47 AM (PDT)

11

You know that BMW’s typically have Alpine sound systems, right? You know that Alpine has developed the iPod-ready interface, right? I think you guys are over-estimating Apple’s “targetting” of car companies. I mean seriously the VW Beetle came with what? A freakin custom plastic iPod holder? Wow!

Posted by Biff on June 16, 2004 at 4:59 AM (PDT)

12

Damn. I was kinda hoping BMW’s Mini Cooper would’ve been included in there.

Posted by mini owner on June 16, 2004 at 4:59 AM (PDT)

13

I think the adapter will probably work with the Mini Cooper.  We’ll have to see what it looks like and how it works, if they ever get their site up.  It sounds like it would work with the Mini, if you have the multi-functional steering controls on your steering wheel.  Time will tell.

Posted by LA Dave in Los Angeles on June 16, 2004 at 5:18 AM (PDT)

14

If you love your iPod go and buy BMW for best sound quality smile

Posted by MJ on June 16, 2004 at 5:44 AM (PDT)

15

ive got a mini cooper, it uses the standard bmw sound system.

Posted by mini con mini on June 16, 2004 at 9:25 AM (PDT)

16

Another point to make is that the cars mentioned (3 series, X3, Z4) all (can) have controls on the steering wheel to control the CD/radio (and optional phone), so integrating the steering wheel controls to the iPod adds to the cool factor.

Posted by Robin Allnutt on June 16, 2004 at 12:46 PM (PDT)

17

BMW? Nothing but a hairdressers car! I mean come on - should have been an Alfa!

Posted by Super Seven on June 16, 2004 at 1:05 PM (PDT)

18

If BMW wanted to do this, why should Apple refuse?

Don’t blame Apple for BMW’s product being for BMWs. Maybe other mfrs. are interested in something similar too.

Posted by Nagromme on June 16, 2004 at 1:13 PM (PDT)

19

Please let this work on the Mini-Cooper!

Posted by Charlie on June 16, 2004 at 4:59 PM (PDT)

20

For those MINI owners check this link out…

http://www.motoringfile.com/2004/06/16/applebmw_ipod_joint_venture_confirmed

Posted by Miniac on June 16, 2004 at 5:53 PM (PDT)

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