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Apple and iPod in Yahoo Top 2003 Searches
Apple has made the Yahoo Top 2003 Searches twice. No other company or product made it to the list. The iPod is listed #6 in the “Top 10 Tech Searches” and #5 in the “Top 10 Rumor Searches” for “Apple Rumors”.
I think its an important milestone that the iPod is listed by product name. In this regard, Apple has successfully branded a product to be synonymous with the product category. Very few products have ever reach this level of branding like Walkman and Kleenex.
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1
apple has not exactly “branded a product to be synonymous with the product category”. the spot above the ipod is MP3 player
Posted by iPodMaster on December 29, 2003 at 8:45 AM (PDT)
2
true, but you’ll also notice that the only other brand name thats on that list is tivo, everything else is a category.
Posted by wfbberzerker on December 29, 2003 at 10:47 AM (PDT)
3
true, but you’ll also notice that the only other brand name thats on that list is tivo, everything else is a category.
Posted by wfbberzerker on December 29, 2003 at 10:47 AM (PDT)
4
It’s hard to imagine somebody getting a Dell Jukebox or whatever and going around calling it an iPod outside of anything other than jest.
Of course, I hope the iPod will be around in 10 years, and, in a perfect world, everybody would have one. But I don’t see “iPod” being the catch-all euphemism for any MP3/music player. I’m fairly certain that “MP3 Player” has become an acceptable term, and it’s lost much of its geeky-ness.
Posted by dethbrakr in Tacoma, WA on December 29, 2003 at 3:27 PM (PDT)
5
Yes, but on the streets and with my friends, I hear two things:
I got my mp3 player
&
I got my ipod
So I’d say it’s gotten mass appeal but I agree that it probably wont get the “kleenex” and “q-tip” type of branding at all.
Posted by cabbit on December 30, 2003 at 7:52 AM (PDT)