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Apple and iPod in Yahoo Top 2003 Searches

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By Dennis Lloyd

Publisher, iLounge
Published: Monday, December 29, 2003
News Categories: iPod

Apple has made the Yahoo Top 2003 Searches twice. No other company or product made it to the list. The iPod is listed #6 in the “Top 10 Tech Searches” and #5 in the “Top 10 Rumor Searches” for “Apple Rumors”.

I think its an important milestone that the iPod is listed by product name. In this regard, Apple has successfully branded a product to be synonymous with the product category. Very few products have ever reach this level of branding like Walkman and Kleenex.

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Comments

1

apple has not exactly “branded a product to be synonymous with the product category”. the spot above the ipod is MP3 player

Posted by iPodMaster on December 29, 2003 at 8:45 AM (PDT)

2

true, but you’ll also notice that the only other brand name thats on that list is tivo, everything else is a category.

Posted by wfbberzerker on December 29, 2003 at 10:47 AM (PDT)

3

true, but you’ll also notice that the only other brand name thats on that list is tivo, everything else is a category.

Posted by wfbberzerker on December 29, 2003 at 10:47 AM (PDT)

4

It’s hard to imagine somebody getting a Dell Jukebox or whatever and going around calling it an iPod outside of anything other than jest.

Of course, I hope the iPod will be around in 10 years, and, in a perfect world, everybody would have one.  But I don’t see “iPod” being the catch-all euphemism for any MP3/music player.  I’m fairly certain that “MP3 Player” has become an acceptable term, and it’s lost much of its geeky-ness.

Posted by dethbrakr in Tacoma, WA on December 29, 2003 at 3:27 PM (PDT)

5

Yes, but on the streets and with my friends, I hear two things:


I got my mp3 player

&

I got my ipod


So I’d say it’s gotten mass appeal but I agree that it probably wont get the “kleenex” and “q-tip” type of branding at all.

Posted by cabbit on December 30, 2003 at 7:52 AM (PDT)

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