Apple announces details on iAd roll out | iLounge News

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Apple announces details on iAd roll out

In a post on Apple’s iPhone Developer News site the company has provided some additional details concerning the roll out of its new iAd advertising platform. As expected, the rollout began July 1st, however this initial rollout is limited to North America only, with the service scheduled to be deployed outside of North America in “a few months.” Apple also notes that only a few ads will initially be appearing but the number of ads served will be increased over the next few weeks and months. A separate post provides additional information for developers on displaying iAds within their applications and cautions developers to take steps to avoid blank banners appearing when ads are not available, noting that apps that display blank iAd banners will not be accepted by the App Store Review Team.

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Comments

1

I reset the data counter on my phone before downloading the new Nissan iAd and it took up 30 megs of data. I think there could be a real issue with iAd and Att’s new data caps. It also seemed to use about 1.5 megs of data every time i reopened the app.

Posted by walt on July 2, 2010 at 11:17 AM (PDT)

2

I think something must have happened because I have not been able to replicate the 30 megs. However, it does appear that iAd downloads the ad everytime you open it. And the new dove ad uses up about 2 megs every time you open it. Anyone on the new 200 meg plan should avoid IAd.

I am using the “Tiptitude” app. It only uses the data connection for iAd.

Posted by walt on July 2, 2010 at 11:31 AM (PDT)

3

I’ll be sure to avoid every app that takes advantage of iAd. We’re bombarded by ads in just about every other media, I don’t need it on my phone now too.

No to iAd.

Posted by kloan on July 2, 2010 at 8:47 PM (PDT)

4

This is a sickening development. Next we’ll have to listen to ads before answering calls or listening to voicemail, read ads before opening e-mail, slog through ads that pop up when we unlock our phones. Enough already. I’m drowning in ads.

Posted by Allan on July 5, 2010 at 5:54 AM (PDT)

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