Apple announces iPod recycling program | iLounge News

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Apple announces iPod recycling program

imageFollowing months of pressure from environmental activists, Apple today announced a free iPod recycling program with an added incentive. The company said that beginning today, “customers can bring iPods they no longer want to any of Apple’s 100 retail stores in the US for free environmentally friendly disposal, and those who drop off an iPod, iPod mini or iPod photo will receive a 10 percent discount on the purchase of a new iPod that day.” Apple said that iPods received for recycling in the US are “processed domestically and no hazardous material is shipped overseas.”

The Silicon Valley Toxics Coalition has been pressuring Apple since late last year to do more with its environmental practices, claiming that the company doesn’t do enough to ensure that its products are disposed of properly. The group focused largely on the iPod and its hard-to-replace battery. Protests were staged outside Apple’s headquarters in January and during this year’s Macworld Expo a few days later. The group also picketed at Apple’s annual shareholders meeting in April.

The Toxics Coalition described the iPod as “a time-bomb for our health and environment because of the toxic metals that will either go into incinerators or landfills.” Apple has acknowledged the device does contain “a small amount of lead,” which the company says it is working to phase out. “To call the iPod an environmental time bomb is just inexcusable,” Apple CEO Steve Jobs said at the shareholders meeting.

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Comments

1

For what reason do people dispose their iPods?  Is it because the batteries die out?  Even a Gen 1 iPod can be sold on eBay for more than 30 bucks I would guess.

Posted by tcoop25 on June 3, 2005 at 2:29 PM (CDT)

2

Wow Apple is doing something!  Plus the battery lawsuit thing lol

Posted by ipodman715 on June 3, 2005 at 3:03 PM (CDT)

3

Just put a new battery in your old ‘pod and sell it!  There is a company that sells batteries that fit all generations that have longer batter life and more hours per charge, even the latest 4G iPod photos.

Posted by chevyorange in Seattle, WA on June 3, 2005 at 3:08 PM (CDT)

4

i dont know about yall but im keeping my 1st gen just as a keepsake just so i can say hey grandkids look at music 50 years ago

Posted by BIGP in Texas on June 3, 2005 at 4:20 PM (CDT)

5

Good for Apple! And 10% off trade-ups? Not bad!

And good for the environmentalists who brought this about! You changed something for the better!

And it’s good that this is being started early on. Most iPods are still good I’m sure, but in time they’ll be breaking down and there are a LOT of them.

I hope Apple extends this worldwide and offers mail-in too. For now it’s just at retail stores, and if that doesn’t change then another stink may have to be raised :)

Posted by Nagromme on June 3, 2005 at 5:52 PM (CDT)

6

I don’t think hard drives can last 50 years.

Posted by Enigma on June 3, 2005 at 6:01 PM (CDT)

7

The first thing i thought about was that they are about to release a brand spanking new iPod that everyone will love so much and want to get rid of their old one, so they thought up this iPod recycling program!

Posted by louispavlo in Southampton, UK on June 3, 2005 at 6:49 PM (CDT)

8

Those treehugger fags are pathetic. So now even damn iPods are an “environmental time bomb”???

Go bullshit someone else. I know treehuggers bullshit when I hear it. My girlfriend is one…LOL

Posted by Bry Wakeland in Portugal on June 3, 2005 at 7:33 PM (CDT)

9

I’m a longtime Mac and iPod user, but this iPod recycling program probably has less to do with addressing environmental concerns, and more with ensuring ongoing profits. As the story said, folks can bring in their old iPod, and will score a hefty 10% discount for a shiny new model. (That’s up to $45, if you’re buying a top-of-the-line model, a great discount.) But what folks may not realize is that by doing this, Apple is proactively attacking the market for used iPods ... and generating sales for new iPods.

Say you bring in your much-loved, scratched iPod to the Apple store. By giving it to Apple, you’re missing out on an opportunity to sell it used (on eBay, local newspaper classified, etc.) for a price that would likely be more than the 10% discount you’d receive. Furthermore, by giving your ‘Pod to Apple, you’re effectively helping reduce the number of used iPods available for sale on the market.

This helps Apple in two very significant ways. 1) It shrinks the “used” market for iPods (in which Apple generates no revenue), thereby generating traffic to iPod retailers for new product. And 2) It guarantees that you yourself will purchase a new iPod, from which Apple directly benefits. Unless you bring in a busted/dead iPod for the discount—or bring in a 1st gen iPod with an extremely low resale value—there’s very little you can gain from this so-called recycling program.

Wanna new iPod? Splendid. Sell your old one on eBay and use the cash (which will often be much more than $50) to purchase a new one. Don’t fall for a scheme (admittedly, a very clever scheme) that will directly benefit Apple, prevent the “used” iPod market to grow, and give you far less money than your used iPod is worth. As much as I admire Apple and the iPod—and as much as I respect the environment—this recycling program seems more like an insidious money-making scam.

Posted by red5standingby on June 3, 2005 at 10:21 PM (CDT)

10

I agree with red5, this is more about making money than anything else, but I wouldn’t say it’s insidious; it’s perfectly reasonable for companies to think up new ways to maximize the sale of their products.

Posted by jmaurand on June 3, 2005 at 11:15 PM (CDT)

11

so if i have to used ipods a 1st gen and 3rd gen than i could get up to 20% off a new ipod then throw in my shuffle and i got 30 % off right there sweet ass

Posted by BIGP in Texas on June 4, 2005 at 12:41 AM (CDT)

12

Yeah but look into how much of a hassle it is to find a legit recycling service for small electronics.

They aren’t as widespread as recycling services for PCs and cell phones.

Of course you should try to resell an old iPod.  But if it’s really old and can’t fetch too much resale value or it’s broken, it’s a nice option not to have to pay to recycle it.

Posted by wco81 in West Coast on June 4, 2005 at 2:05 AM (CDT)

13

Some observations:  10% barely covers the sales tax of any item in most states. 

And what if you don’t live anywhere near one of the 100 Apple Stores?  There are two independent Mac stores in my neighborhood (in addition to Apple’s presence at CompuUSA), but I guess Apple doesn’t want us returning our old iPods to them!  ;-)

Posted by zyzyzyzyzyzyx on June 4, 2005 at 9:50 AM (CDT)

14

lol hey Apple how about giving us a new free ipod because we spent a lot of money on that 3G…

Posted by ipodman715 on June 4, 2005 at 11:13 AM (CDT)

15

i dont know about yall but im keeping my 1st gen just as a keepsake just so i can say hey grandkids look at music 50 years ago

Well the shuffle’s flash so I think it should last 50 years

Posted by ipodman715 on June 4, 2005 at 11:27 AM (CDT)

16

I’m really interested in this. My iPod is a piece of crap. I really think this will boost profits.

Posted by blwalt17 on June 4, 2005 at 11:16 PM (CDT)

17

Uhh people COMPLAINING about the 10% off??? Apple could just give us nothing as incentive…jeez…

Posted by minty on June 4, 2005 at 11:47 PM (CDT)

18

I agree with red5standingby that this will bode very well for Apple and will impact the used iPod market.

Time will tell if users take Apple up on their offer or pass their units onto others (e.g. using eBay, etc.) and make a larger profit by doing so.

Does anyone know if users have to prove ownership when they turn in their old iPod to receive the 10 percent discount?  The article didn’t say.

Posted by ipodjuice.com in San Antonio, Texas on June 5, 2005 at 8:47 AM (CDT)

19

This sounds like a good idea that Apple has with people bringing in unwanted/older iPods to their stores for recycling and then offering a 10% discount towards a new one.

An idea I came up with after reading the article was if Apple had a program where they sold refurbished iPods if they received working ones from people who wanted to upgrade, but didn’t want to sell them on eBay. This would be cool for people who couldn’t necessarily afford a brand-new iPod, but still wanted one and with Apple refurbishing them, people wouldn’t have to worry about whether or not the iPod was in good shape.

Posted by Hannah101 on June 5, 2005 at 3:16 PM (CDT)

20

this is great. i brought in my 2G 10GB iPod yesterday at one of their stores and got the discount for a new 30GB Photo. i love this!

Posted by BlueSIm on June 5, 2005 at 3:23 PM (CDT)

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